The Latest People to have joined (797 in total) The Quality Care Campaign
     Martin Hodgson     Lyn Sylvester (Manager - Swallow Wood Care Home)     reidd reid (care asst)     John Jacobs (Supervising Solicitor - Kings Wray)     Michael Murphy (Senior Partner - Roger Green & Co)     Jane Collacott     Jane Ellis (Proprietor/Trainer - Ellis Training in Care)     Andrea Guest (Proprietor - Care Home Food)     Julian Bruford     Tim Field (Director - Lifestyle Future Ltd)     Clare Hunter (Director - Crocus Care Ltd)     marie d'cuz (carer)     Kieth Hulme (Operations Manager - Advanced Skills Training)     Vicky pugh (support worker - Gracelands)     Tracey Cahill (Manager - Merryfield House)     Claire Westwood     Mary Anson (Managing Partner - Anson Care Services)     Matthew Nutt (Director of Nursing & Quality - Ensemble Healthcare Ltd)     suzanne overall (proprietor - Qualitycare*)     ASHA ISSERHEEAH (home mamager - paradise care homes limited)     Ruth Carter (Senior Physiotherapist - Care Home Support Team, NHS)     Susan Doleman     S Smith (Owner - The Owls)     Jim Bhatti (Director - Healthcare Training (UK) LTd)     Belinda Marsh (Director - www.carersupport.co.uk)     Nancy Ritchie-Noakes (solicitor consultant - Brunswicks LLP)     Linda Mason     Keith Lewin (Senior Partner - Brunswicks LLP)     Judith Lewis (Careworker)     STEVEN TODD (MANAGER - VANEHILL SPECIALIST CARE HOMES)     Dave Kershaw (Associate Director, Healthcare - Bank of Ireland, Healthcare Team)     Joanna Brand (Administrator - Pembroke Group)     Andrea Thasan (General Manager and Director - Apex Care Homes)     Kate Hamilton (Marketing Manager - Fireco Ltd)     Jill Timms (Group Manager - Peverel Court Ltd)     Jill Timms (Group Manager - Peverel Court Ltd)     Stuart Cartwright (National Sales Manager - Care Asset Management Limited)     Chris Haestier     Robin Brady (Owner - The Chimes)     Mandy Hay (Manager - Falls of Dochart Retirement Home)     Catherine Devlin     Tim Barclay (Headteacher - Hove Park School & Sixth Form Centre)     Elizabeth Pennycott (Teacher - Hove Park School & Sixth Form Centre)     Kalee Silva (Teacher & team leader - Hove Park School & Sixth Form Centre)     Cathie Bree-Aslan (Tissue Viability Nurse - Tissue Viability Consultancy Services (TVCS))     Carole Lee (Head of Health & Social Care - Hove Park School & Sixth Form Centre)     Al-karim Kachra     Jill Brown     David Bentley (Commercial Manager - CQM Learning Limited)     alan trueman (associate - alumni associates)     Boots     English Community Care Association (ECCA)     The Relatives and Residents Association     The Social Care Institute for Excellence     Tomorrow’s Guides     National Care Association (NCA)  

 
       
 
 
News & Events at a Glance
 
Call for unity as Quality Care Campaign launches in London

A number of key organisations within the care industry have united to...


Changing the Channels: Redefining care’s relationship with the public and the media

Those of us who have direct experience of residential care know the benefits...


Campaign wins support of leading groups

The Quality Care Campaign has already won the support of several leading groups within...


Campaign will highlight best practice - Allan Bowman

Allan Bowman, the Chair & Chief Executive of the Social Care Institute for Excellence...


This campaign is vital - Martin Green

In the first or our campaign interviews, we ask Martin Green, Chief Executive of...


   
 
Changing the Channels: Redefining care’s relationship with the public and the media

Those of us who have direct experience of residential care know the benefits of a system that supports, enables and delivers independence to some of the most vulnerable people in our community.  Our challenge is to get that message across to the public and to make care understood and valued.

How different the reality of care is from the endless soundbites and negative publicity that we are assailed with daily.  There is a sad reality facing the care sector and that is for some reason we have become the target of a media campaign that only seeks to present negative images and undermine our users, our services and our staff.

One of the areas that is still of great concern to me is the public perception of our sector and the negativity that always ensues whenever a care home story is highlighted in the press.  The unbalanced, subjective and in some cases downright dishonest reporting of residential care leads me to believe we need to go on the offensive with positive stories.

This sector has much to champion and much to celebrate and this is validated by CSCI reports that have talked about increasing numbers of care services providing high quality care.  Of course this message is totally obscured by biased reporting and by the few poor quality providers who do a disservice to their clients and who tarnish the reputation of a sector that is doing amazing work with little acknowledgement and on the most meagre of resources. 

It is for all these reasons and to redress the balance of how care is reported that a range of important stakeholders have come together to form the Quality Care Campaign.  Our interest is not only rebalancing the way we are perceived in the media but it also about adding our voice to those who are not prepared to collude with poor quality providers.  Eradicating bad services is in all our interests.  We stand for quality.  We invest in it and we deliver it and we have got to see a system where there are no hiding places for poor quality services and a system in which commissioners commission quality care at a fair price rather than following the cheapest option.

Changing media perceptions is a formidable mountain that we have to climb and the only way we will reach the summit is by joining together in partnership with our residents, their carers and each other and every time the flames of hysteria are whipped up by the media we must extinguish them by putting out positive messages and by showing the world we have quality services. 

Martin Green
Chief Executive
English Community Care Association