Recommend a Care Home

Date of article: 15-Nov-11

Notable controversies and negative publicity, in a challenging year for the care sector, have convinced the carehome.co.uk team that quality care services need to receive more praise and publicity in order to prevent a false impression of UK care standards causing further harm or pessimism. The vast amount of care home inspection reports, industry research and customer feedback does not point to any endemic failure being present in the sector, but rather shows that the majority of providers achieve high standards of service and a satisfied customer base. It is these strengths that the sector needs to highlight as it proceeds into a crucial era that is likely to include wide-scale Government reforms.

Protecting quality care provision and allowing it to grow and flourish is essential for UK society as more and more people are achieving longer lifespans. Our ‘Recommend a Care Home’ campaign will allow providers and service users the means to promote a more positive and accurate image of care provision.

The campaign has two key aims: to better highlight the positive side of care and contribute to its public perception, while also allowing for the potential of quality care homes to identify their achievements.

Care home recommendations are listed on our site, which remains the most visited website in the UK care sector; further to this the homes that achieve the most recommendations will be nominated for the annual carehome.co.uk Awards, of which we will post more information at a later date.

Care homes can obtain Recommendation Cards via carehome.co.uk; available freepost in order to allow services a readily-available means to provide positive feedback, with forms easily distributed to residents and their family and friends – although Recommendation Forms can also be completed online.

To date there are already more than 800 recommendations live on our site, made possible through the purchase of best-care-home.co.uk who had been growing a database of recommendations over a two-year period, work that carehome.co.uk felt it would be of advantage to the sector to continue and expand upon.