Four real examples of how social media benefits care homes

Properly managed social media can hold great PR benefit for care homes and care groups, says care home PR specialists Springup PR.

On the agency's blog page they have posted four real-life examples of how social media brings reputational value to care homes.

Here's what Springup PR writes:

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1. Facebook: Engaging content – particularly videos and photos – can bring in quality engagement with residents’ families and friends, one of a care home’s key stakeholder groups.

To have your residents and their families singing the praises of your care home on social media platforms holds immense reputational value. There’s no better marketing than residents or their families and friends doing it for you. Local authorities, who may buy in your services, will notice this.

Real-life example 1: One photo post by a resident, discussing the excellent care he received, resulted in more than 1,000 page impressions. A resident is one of your care home’s best advocates.

Real-life example 2: One care home Facebook post was picked up by a local social worker who commented how impressed she was on visiting the home. That’s PR hitting the right kind of audience.

2. Twitter. Let’s say you are a care home in Manchester, UK. Think of all the families you can reach via appropriate Manchester-pertinent Twitter conversations. What’s more it’s likely that many relevant care sector professionals, and other stakeholders will have a Twitter account. Plus don’t forget the imaginative competitions you can promote via Twitter.

Real-life example 3: The active Twitter account of one care home is followed and supported through re-tweets by a local MP and local newspapers. What great advocates for your care home.

Real-life example 4: One interesting tweet from a care group results in a re-tweet from TV GP, Dr Phil Hammond, who also became one of the care group’s followers. That’s positive endorsement from one the UK’s leading GPs.

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"This is just four real-life examples of how social media can promote the reputation of a care homes," says Springup PR's director Adam James.

Springup PR offers care homes and care home groups free no-obligation PR audits.

Go to: http://www.springup-pr.com/free-pr-audit-for-care-home-and-healthcare-sector/, or call 01926 298468

click here for more details or to contact Springup PR