Senior Marketing Executive

Job summary

Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast-paced Brand team. As the Senior Marketing Executive, you are a key member of the Brand team led by the Head of Brand Marketing. You report into the Campaign Manager, you will be responsible for implementing campaigns across a mix of offline channels to attract the private pay market. You will have a commercial focus and the ability to manage and analyse data to drive decision making. Effective communication with a range of internal and external stakeholders will be essential to drive engagement. As a member of the support team, customer service skills are valued to deliver a high standard of communication with our operational colleagues.

Hybrid working, with one day in the office day a week located in Finsbury Square, London

NEED TO DO:

• Implement campaigns across a mix of offline channels that best reach our target demographic to drive private pay enquiries for homes with high vacancies and those going through a refurbishment

• Engage with external agencies and work cross-functionally with internal stakeholders to ensure all elements of campaigns are implemented effectively and in good time

• Engage with the Operational team to agree the homes that need support, and keep them informed of home/channel performance

• Manage inboxes and provide a great customer service for requests and queries from homes in relation to campaigns, targeting and new local opportunities

• Manage reporting tools and populate with latest campaign/home level data to analyse performance and drive decision making

• Manage media tracking routes including trackable numbers and URLs ensuring all are working effectively, and report on performance per month/campaign

• Budget management ensuring all invoices processed on time, and highlight areas of underspend or risk

• Provide ad hoc support to the Campaign Marketing and Head of Brand Marketing as required

• Manage multiple projects and priorities efficiently in a dynamic environment with high demands

NEED TO HAVE:

Demonstrate success in driving revenue growth through offline and broadcast media channels
Experience managing and briefing agencies
A minimum of 5 years marketing experience

Proficient in Excel, Google Analytics
A proactive, organised approach and a passion for delivering great work

REWARDS PACKAGE:
Access to a range of retail and leisure discounts
Access to a range of wellbeing support and Best Doctors Service
Opportunity to develop within a hugely supportive team

Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.
If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.