This report is the first in a series on Ageing Britain that carehome.co.uk will be releasing throughout 2026 and beyond.
This first report sheds light on evolving trends in the demand for older people’s care across the UK
Key findings from the report are:
- In 2025, care homes have seen demand grow by 1.8%, with the West Midlands seeing the highest increase at 7%.
- One fifth of care seekers do not know how they will pay for care.
- Over half of people searching for care need a care home within a month; with carehome.co.uk calling for more awareness to help carers avoid crisis-driven decisions.
- Daughters take on most of the responsibility of looking for care for a parent.
- There is always a significant increase in people searching for a care home after Christmas, with carehome.co.uk seeing an average rise of 29% in searches every January.
The full report can be found at Ageing Britain: How demand for care homes is changing.
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Ageing Britain: How demand for care homes is changing
