






The Avenues Care Centre, in Margate, employs a team of skilled and friendly professionals who are trained in many specialist needs, such as dementia care and learning disability, as well as sensory impairments and Parkinson's.
Both long and short-term needs are welcome and an active lifestyle is supported alongside personalised care. Homely comforts suit those with mobility issues and there are many activities to enjoy, as well as a versatile food menu.
Care Provided by The Avenues Care Centre
Primary Care Categories
- Older Person Care
- Dementia
- Learning Disability / Autism
- Mental Health Condition
- Physical Disability
- Visual / Hearing Impairment
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 62 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Lift
- Stairlift
- Wheelchair Access
- Gardens
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact The Avenues Care Centre for full pricing details and T&Cs.
Contact The Avenues Care Centre to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Owner
- Premiere Care Southern Ltd
- Private Owned
Person in charge
- Nikki Newell(Registered Home Manager)
Local Authority / Social Services
Admission Information
- Mixed (no single-gender units)
- Ages 65+
Care Home Design/Build
- Purpose Built: No
- Last Refurbishment: 2018
Room Information
- Single Rooms (62)
- Single Rooms with ensuite Wet Room (20)
Visiting
- Visitors welcome at any time.
Parking
- Free street parking
The Avenues Care Centre Reviews (40)
The Avenues Care Centre has a Review Score of 9.7 (9.711) out of 10, based on 18 reviews in the last 2 years.
Over all time The Avenues Care Centre has 40 reviews.
My husband has been staying here since December 2023, I have to say our overall experience has been extremely good. The staff are happy and always willing to help. The home has a good atmosphere and there is always something going on. Food on the whole is good and there is plenty available.
Hello and thank you for taking the time to leave a review for The Avenues. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.
Throughout her time at The Avenues, she was kept well and monitored throughout, our family was always kept informed of any issues or incidents relating to our mum. The nature of her illness and her slow but steady deterioration meant that from time to time we received news that was not always welcome, but we were always grateful for the speed and clarity of the communication from the staff at the home.
Visiting throughout our mum's time at the home was, with the exception of the Covid period, easy to organize and we had plenty of opportunities to see Mum's room and speak with the staff and the management team, always useful to hear what our mum had been up to between visits.
In my opinion, under sometimes very difficult circumstances, The Avenues does a very good job of safeguarding it's residents and communicating with the resident's families.
The manager and the staff should be commended.
I am writing to express my deep concern and shock regarding the abhorrent condition in which I found my friend, during my recent visit to your care home. The sight I encountered was truly distressing, leaving me deeply troubled and compelled to bring this matter to your immediate attention. Upon entering his room he was lying on the bed, half-naked, with a soiled and overflowing diaper hanging off him. The stench was unbearable, and it was evident that he had not been properly cleaned or attended to for an extended period. I was devastated to see him in such an unhygienic and degrading state. Moreover, it was painfully evident that he had experienced a significant decline in his overall health and well-being. He appeared alarmingly thin, resembling a mere skeleton. This drastic weight loss raises serious concerns about the level of care and attention he has been receiving at your facility. It is absolutely unacceptable.
Thank you for taking the time to leave this review. We take all concerns raised very seriously and a personal response has been sent directly to you via email. We understand that sometimes family and friends can find it very difficult to deal with the decline of loved ones and we understand the...
When my mother was first admitted we didn't think she would settle. She was admitted by the NHS for 4 weeks assessment. Seven weeks on having had her care assessment she doesn't want to leave! The staff are absolutely brilliant with her and all pop in to have a chat. Mum is 94 but still has a sense of humour and sharp mind so she loves the contact with them all. I want to take this opportunity to thank everyone who is a part of The Avenues Care Centre.
Hello and thank you for taking the time to leave a review for The Avenues. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.
My mum has been a resident for a couple of months. Although, Mum was initially distressed, due to her dementia and the change of environment, when she first went to the home, she has settled in so well and is thriving. The care home has a lovely, welcoming and family atmosphere. The staff go above and beyond to make our family feel included in my mum's care. They have celebrated special events, such as Christmas and birthdays with parties, which my mum has really enjoyed. We have regular communication from the staff and are continuously updated about Mum's progress, including things that she has achieved, as well as whether she has seen the doctor and has new medication. My mum has become more physically active since staying at The Avenues Care Centre. She is shuffling less and her walking pace has increased. I believe this is due to the wonderful staff, and the activities within the home, including regular walks. I would highly recommend the home and could not fault the care my mum has received.
My husband arrived at The Avenues Care Centre on 24th May 2022, from the moment he arrived, he had the most excellent care, all the staff are so caring and the care they give is outstanding, my husband really settled in well and was very happy there, but unfortunately, he passed away in his sleep on 19th September 2022. Would definitely recommend this care home.
I have found whenever I need any information about my sister that the staff are more than helpful and kept me well informed. I never yet found any problem, having all the help from them. My sister has never complained about any bad treatment she has received from the home. I wish them the best in the future.
Very pleased to have received this compliment from a family member.
My father-in-law has been at the Grosvenor for approximately three years now and we have been very happy with the service and care provided to him. More importantly, my father-in-law is very happy there and has expressed on a number of occasions that he does not want to move - for us this is the best reassurance we can receive. During COVID the staff have been under immense worry and pressure dealing with horrific unprecedented circumstances, all of which they have dealt with incredibly well. Our thanks and gratitude go out to all the staff that have continued to work tirelessly, ensuring as best they can the safety and care of my father-in-law and his fellow residents. Thank you.
The home is blessed with nice staff. I have had problems but the most important thing is that I can talk to staff and management and I would say that the home is going in the right direction. Thank you to staff during the COVID time.
My grandmother was a resident at Grosvenor Care Home for a little over a year, and we cannot fault the dedication or care with which she was treated by the staff. We were made welcome by the management from the first day we went to see the home, and that remained constant throughout all of our subsequent visits. My grandmother had dementia, and the staff were always patient with her, kept us informed of any changes in her condition, and were very friendly to us on our regular visits. Her room was clean and tidy, and she was always dressed well. When the home was closed due to Covid-19, they kept us informed of her condition, and made sure we could have private video call in order to say goodbye. They have been more than kind and supportive to us in this difficult time, and we couldn’t have wished for Grandmother to be in other home.
My mother has been resident at Grosvenor Court since last Autumn and has been very happy there. The care she has received has been excellent. Her rooms are well kept and clean. The communal rooms are fresh and clean and decorated in a bright and welcoming style. All of the staff are friendly and caring and willing to engage any of the residents in conversation as they go about their work. The family have been kept informed of Mum's condition and we have been able to speak to her over the phone, and in video chats while the home was in lockdown. When the home has been open we have been able to visit her whenever we choose and have been made welcome. The staff really take an interest in their resident's lives too. Grosvenor Court really is a home from home for their residents and there is a family atmosphere about the place.
The manager instructs her team to ensure that high standards of care are always met.
My friend was like a second mum to me, she was the most beautiful person, never had a bad thought and was so kind to all. I really worried about how she would cope in a home after not being happy in the Hospitals that she had many stays in however she has loved every day she was in Grosvenor Court home. The staff loved her and she looked on them as family, I can not praise the staff enough including those you don't see. We lost our lady 16/10/19, I was with her, very peaceful. Thank you all so very much for the love and care she had in her final years.
My mum was in Grosvenor Court from October 2015 to January 2018.
She had advanced Dementia and had to go into a home because of her medical conditions.
The staff are a mixture of ages and are always very caring and hard working.You could visit at any time which was very useful.
Regular carers went above and beyond what they were reasonably expected to doand even in the most difficult of circumstances were always patient, kind and professional.
Even the carers who I didn't know, cared about my Mum.
Management were always friendly and available during office hours if you had a concern.
Finding a good quality, affordable care home is a nightmare but I cannot recommend Grosvenor Court enough as I was very impressed by how my Mum was treated there.
Thank you very much for your review. It was an absolute pleasure looking after your mum. Please come and have a cup of tea with us soon. The doors are always open.
Choosing a care home for my mum was a hard task last year but as soon as I went to Grosvenor I knew it was the one. The staff are amazing and hard working, the manager is always on hand ready to listen. I'm so happy my mum is there, well looked after and cared for.
The best place and care I found in Margate. Staff are always smart and helpful, the food looks homemade with a good choice.
I had to move my mum quickly from a previous care home as the treatment she had was very poor and that is why I feel Grosvenor Court is such a lovely place.
My mother has been a resident at the home since June 2016. Like most families, it was an extremely difficult decision to move her into a home but she had dementia and paranoid schizophrenia and my father found it difficult to cope. We were quite worried as to how she would cope with moving into a home and it was a bit bumpy at the beginning, but surprisingly, she adjusted very quickly thanks to the great staff at Grosvenor Court. The Manager is absolutely fantastic and will always respond to a phone call or email from the family if we have a query. In fact, my mother, in one of her more lucid moments, said to me recently “The people are very nice here”, and that is my criteria: If my mother is happy then we are happy and she is – very!
Myself, brother and father cannot praise the manager and her care team within this home highly enough.
They cared with dignity and compassion and made her last few weeks as comfortable as possible.
My father was cared for too and was able to feel he had, if only for a short time his relationship back with his wife.
As a nurse for many years I can honestly say I have not been able to find such good care staff in a very long-time.
My dad came to Grosvenor Court after a very difficult time. He has been treated with the utmost respect and has settled in very well. The manager and staff are excellent with dad and understand his condition (brain injury). They are great with the residents and really care deeply about their welfare. The manager has kept me informed about dad as she knew I was anxious about him. I can not thank the manager and her team enough. I now have a happy dad for the first time in a while. Thank you.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 04 March 2023Requires improvement
- CaringRequires improvement
- EffectiveRequires improvement
- ResponsiveRequires improvement
- SafeRequires improvement
- Well-ledRequires improvement
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (0) & Events (0)
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There are no upcoming events for The Avenues Care Centre.
Awards / Recognitions (0)
There are currently no awards/recognitions posted yet for The Avenues Care Centre.
Accreditations
There are no accreditations posted yet for The Avenues Care Centre.
Meet the Team (1)

A dedicated and enthusiastic Care Home Manager with excellent interpersonal and communication skills, and a wide knowledge of care.
An individual that is passionate for working with people and providing person-centred care. A good leader with great management skills, with the ability to motivate others.
A great overall manager, who cares from her residents as well as all her employees within The Avenues.
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