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The Avenues Care Centre

1/5 First Avenue, Cliftonville, Margate, Kent CT9 2LF
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The Avenues Care Centre, Margate
The Avenues Care Centre, Margate
The Avenues Care Centre, Margate

The Avenues Care Centre, in Margate, employs a team of skilled and friendly professionals who are trained in many specialist needs, such as dementia care and learning disability, as well as sensory impairments and Parkinson's.

Both long and short-term needs are welcome and an active lifestyle is supported alongside personalised care. Homely comforts suit those with mobility issues and there are many activities to enjoy, as well as a versatile food menu.

Care Provided by The Avenues Care Centre

Primary Care Categories

  • Older Person Care
  • Dementia
  • Learning Disability / Autism
  • Mental Health Condition
  • Physical Disability
  • Visual / Hearing Impairment

Length of Stay

  • Permanent Care
  • Respite Care

Care Types Provided

  • Residential Care
  • Dementia Residential Care
  • For a maximum of 62 Service Users

Dementia Care Types

  • Mild Dementia
  • Moderate Dementia
  • Advanced/Complex Dementia

Other Care Provided

  • Parkinson's Disease
  • Stroke
  • Palliative / End of Life Care
  • Convalescent Care

Facilities

  • Own Furniture if required
  • Pet Friendly (or by arrangement)
  • Close to Local shops
  • Near Public Transport
  • Lift
  • Stairlift
  • Wheelchair Access
  • Gardens
  • Phone Point in own room
  • Television point in own room
  • Residents Internet Access

Funding & Fees

Weekly Charges per Person

Type of carePermanentRespite
Residential Care£1,350 - £1,850£1,350 - £1,850
Residential Dementia Care£1,350 - £1,850£1,350 - £1,850

Contact The Avenues Care Centre to confirm what's included and get a personalised quote:

Funding Types Accepted

  • Self-Funding (Private)
  • Local Authority with Top-up
  • Local Authority
  • NHS Continuing Healthcare (CHC)

Good to Know

Owner

  • Premiere Care Southern Ltd
  • Private Owned

Person in charge

  • Nikki Newell(Registered Home Manager)

Local Authority / Social Services

Admission Information

  • Mixed (no single-gender units)
  • Ages 65+

Care Home Design/Build

  • Purpose Built: No
  • Last Refurbishment: 2018

Room Information

  • Single Rooms (62)
  • Single Rooms with ensuite Wet Room (20)

Visiting

  • Visitors welcome at any time.

Parking

  • Free street parking

The Avenues Care Centre Reviews (40)

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9.7

The Avenues Care Centre has a Review Score of 9.7 (9.711) out of 10, based on 18 reviews in the last 2 years. Over all time The Avenues Care Centre has 40 reviews.

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Review from Natalie U (Daughter of Resident) published on 3 July 2026 Submitted via Website
Overall Experience
Dad came to the Avenues for respite after suddenly becoming very poorly and having multiple hospital stays. Nikki met Dad at the hospital before arranging his placement where she spent time getting to know him, she was so kind and patient when he was initially overwhelmed upon arrival at the home and I was surprised how quickly he settled after that.
Dad has received great personalised care, all communication is excellent and we have both felt very supported during a difficult time. I feel confident staff notice any changes in Dad's health and respond promptly whilst keeping me informed. It feels like we're a team advocating for Dad and that has been priceless.
He's created strong bonds with staff and other service users so much so that he's decided to stay long term. The home has a warm and vibrant feel thanks to a wonderful staff team and I'm really happy for him that he's so settled.

Huge thanks to the Avenues team.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre
Thank you so much for taking the time to share your wonderful feedback.

We are delighted to hear that your dad has settled so well and that you have both felt supported throughout what has been a difficult time. It means so much to know that our team has made a positive difference and that your...  

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Review from James Q (Nephew of Resident) published on 6 June 2026 Submitted via Website
Overall Experience

My uncle has recently been transferred to the Avenues Care Centre. I have been very impressed with all aspects of the Care Centre and its facilities and all of the staff are very professional, kind and caring. It is very reassuring that my uncle is being so well looked after by the team and in such a nice environment.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre
Thank you so much for taking the time to leave such a lovely review.

We are delighted to hear about your positive experience and really appreciate your kind words. We will be sure to pass your feedback on to the team, who will be thrilled to know their hard work has been recognised. Thank you again for your support.

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Review from M S (Daughter of Resident) published on 20 May 2026 Submitted via Website
Overall Experience
Our mother stayed a short time at the Avenue's. Whilst there she received the utmost care.
The care team were kind and very helpful.

And really tried to make our mother's time with them a happy and comfortable stay.

We cannot fault the care she received..and management team were very accommodating for our Mother's needs.

So many thanks to all the staff and management for the help our mother and ourselves received.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Thank you so much for taking the time to leave such a lovely review. We are delighted to hear about your positive experience and really appreciate your kind words. We will be sure to pass your feedback on to the team, who will be thrilled to know their hard work has been recognised. Thank you again for your support.

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Review from M S (Son of Resident) published on 17 December 2025 Submitted via Website
Overall Experience
Mum came to The Avenues during her final months. She needed patience, kindness and care for her physical mobility challenges and also because she suffered with vascular dementia.
Nicky and her management team were fantastic with us and helped support us in a difficult period, and were kind and thoughtful about Mum's elderly husband on his visits too.
The care team do a very good job there, and Karen in particular is someone I'd like to mention as an outstanding person working at the home.

the building outside looks tired , but if you're doing 'drive- by' viewings , I strongly encourage you not to judge a book by its cover. What matters is the kindness and care shown by the people inside. We are very happy that our mum was looked after there .

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre
Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team and pass on to Karen.

Thank you for the feedback on the building and the Directors agree with your comments, It is in the care homes spring plan to update the outside of the building.

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Review from John B (Son of Resident) published on 18 September 2025 Submitted via Website
Overall Experience
Professional, polite, friendly staff with understanding carers throughout the home.
Always willing to assist and help.
A nice position in the area..
Overall the experience is agreeable.

Great team managing and running the home.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team

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Review from Debra S (Daughter of Resident) published on 18 September 2025 Submitted via Website
Overall Experience

Mum came to The Avenues earlier this year after being in hospital and I have been very pleased with the care provided. The staff are such a dedicated team and always welcome you with lovely smiles. As for the carers and management alike, nothing seems to be too much trouble, which gives me peace of mind that mum is being looked after so well. Above and beyond anything, mum's care is paramount. Everyone at The Avenues can be commended for all their hard work in achieving this. Thank you all.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team

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Review from Lorraine V (Daughter of Resident) published on 27 May 2025 Submitted via Website
Overall Experience
Dad moved to the Avenues with quite advanced dementia. He was not easy when he arrived - confused, frightened, and aggressive, but staff were kind and he settled in quickly.
The Carers were respectful, kind, gentle and infinitely patient with Dad. The environment is busy, but everyone took time to interact with him, make him feel important/safe/cared for, and to make him smile/laugh.
When Dad could no longer communicate properly, the staff still interacted with him perfectly, and anticipated his needs.
It is important to say that I visited most days, always unannounced, and spent most of my time in the communal areas with Dad. I consistently witnessed care, kindess, gentleness & positivity from the staff, even on particularly demanding days. They are a credit to their profession.
Management were always incredibly supportive to Dad, and to us as a family too

My Dad passed away peacefully at the Avenues with respect, dignity and care right to the end, for which I am very grateful.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.

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Review from U L (Daughter of Resident) published on 20 May 2025 Submitted via Website
Overall Experience
My mother arrived at The Avenues Care Centre after being discharged from the hospital following a fall and injury. She was immediately made to feel welcome and comfortable by the warm and caring staff. It was reassuring for our family to see that this approach continued throughout her three-week stay.
During our frequent visits, we noticed the dedication and patience of the staff, who ensured they met the needs of all the residents. We were impressed by the friendliness of the home, with the staff knowing everyone's name and any special requirements. My mother enjoyed the food and the activities provided by The Avenues, which, along with the supportive environment, assisted her recuperation. She greatly appreciated everything that was done for her.

On leaving, the management expressed that they had loved looking after her, and that she would be welcome to return anytime for respite care, or to visit the friends she had made there. We highly recommend The Avenues Care Centre.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.

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Review from Kelli S (Daughter of Resident) published on 20 May 2025 Submitted via Website
Overall Experience
The staff and management are very caring, always cared for my mum well, knowing this meant I didn't always have to worry about her. They were amazing in her last few days, made everything so much easier.

Thank you for being my mum's family.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team. It was a pleasure caring for your mum.

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Review from Mehran S (Son of Resident) published on 30 April 2025 Submitted via Website
Overall Experience

Mum moved into The Avenues 9 years ago after her advanced dementia made it impossible for me to look after her at home. Looking back I am very happy that the loving and individual care she has been receiving from the staff has confirmed to me that I made the right decision. So a big thank you from my family & myself to all the staff at The Avenues for the professional service and loving care that mum has received throughout these year.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team. Thanks again

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Review from Mary C (Friend of Resident) published on 23 January 2025 Submitted via Postal Card
Overall Experience

I bring a close old lady to visit her brother. I can't emphasise how impressed I am. All staff are so so kind, considerate and pleasant. Even when calling to see how resident is, they are so pleasant and kind. You have wonderful staff working at The Avenues.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.

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Review from Shirley B (Sister of Resident) published on 23 January 2025 Submitted via Postal Card
Overall Experience

I have been and still am so impressed by the dedication of all staff, their kindness and cleanliness, even the minute details, and very attentive on my visits.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.

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Review from M H (Daughter of Resident) published on 9 January 2025 Submitted via Website
Overall Experience

This is my mum's second Christmas since she moved here last year. I can honestly say I've found the manager very supportive since my mum moved here. Management and staff have made every effort to make her feel welcome and included which I'm so grateful for.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.

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Review from Gary M (Nephew of Resident) published on 9 December 2024 Submitted via Website
Overall Experience

My aunt never has any complaints or issues regarding her care or treatment by the staff. Normally there is always something to moan about but not here. It's not just a case of being polite, she is very happy here.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.

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Review from Debra W (Sister of Resident) published on 4 December 2024 Submitted via Website
Overall Experience

My sister has been at The Avenues for almost 2 years. The management and the staff have always been informative and caring. My sister has a lovely room which is decorated nicely and always warm. She also says that the meals are very good. I would like to thank everybody at The Avenues for their time and care for the time that my sister has been in your care. Many thanks.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.

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Review from Will A (Son of Resident) published on 28 November 2024 Submitted via Website
Overall Experience

Mum moved into The Avenues earlier this year after a deterioration in her dementia. When Mum arrived she was confused, worried and unhappy about no longer being able to live in her own home. All the staff at The Avenues have been wonderful with Mum since her first day, making her feel welcome, helping her settle in and showing patience and understanding on her bad days. Whenever I visit Mum the staff are smiling and take time to interact with residents, whether it be simply asking if they are ok or stopping to sit and have a chat. Mum has a lovely room, that my sister has made feel homely by adding some of Mum's belongings from home. There are activities that Mum can join in with if she wants to, or she can sit with other residents in the lounge or she can spend time in her room when she wants to. This flexibility makes Mum feel that she still has some independence. I cannot speak highly enough of The Avenues and I would recommend it to anyone looking for a care home to look after their loved one.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.

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Review from Kevin L (Son of Resident) published on 27 November 2024 Submitted via Website
Overall Experience

The Avenues Care Home cares for my Mother aged 90, she has been a resident there for three years, my Dad also used to share a room with her until he died recently. The staff care exceptionally for her above and beyond her needs checking she is looked after daily has coffee and sits downstairs with the staff in the community room. Would recommend the care home

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.

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Review from T N (Stepson of Resident) published on 27 November 2024 Submitted via Website
Overall Experience

My stepmother has been a resident since 2017. The work the home manager and the team do is excellent. They are always thoughtful and forward-looking. When my father died in the home in 2018 they were so kind and helpful.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues Care Centre. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team.

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Review from Josie K (Daughter of Resident) published on 24 June 2024 Submitted via Website
Overall Experience
My Mother has been here since last year which was extremely difficult for her and us to begin with. Scared, aggressive and now alone after the passing of her husband. I live in California but got to visit last week. I was so surprised, happy and thankful for how she is now. She's calm, put on weight, walks completely unaided and has done a complete 180.
I cannot thank the staff enough for their caring, tenderness and empathy with the residents. The home was clean with no nasty 'urine covered up with disinfectant' smells. My mother is in her 90s and has always been very independent and is still thankfully allowed to be but always watched and supervised when needed.
The staff didn't know when I was arriving so that alone told me everything. I was welcomed in, shown where she was and left to enjoy our visit. Security was very good with two locked and pinned doors before the front door can be accessed.

Thank you again so much, I will hopefully be back really soon.

Reply from Michelle Jenkins, Operations Manager at The Avenues Care Centre

Hello and thank you for taking the time to leave a review for The Avenues. Your thoughts and feedback mean a lot to us and I will share your positive thoughts with the team. We hope to see you again soon.

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Review from Francis D (Respite Resident) published on 14 May 2024 Submitted via Website
Overall Experience
I was a resident for 5 months, leaving late April 2024 having suffered from delirium caused by an infection.
The staff at The Avenues Care Centre, Margate were caring, empathetic and keen to help me during my stay. I would like to thank them all for their hard work, enthusiasm and dedication towards me. The management team were professional and knowledgeable about the current processes and procedures.

Thank you to all staff for their help in making my stay at The Avenues Care Centre, Margate easier, during a traumatic period of my life.

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Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 04 March 2023
Overall
Requires improvement
  • CaringRequires improvement
  • EffectiveRequires improvement
  • ResponsiveRequires improvement
  • SafeRequires improvement
  • Well-ledRequires improvement
Care Quality Commission is responsible for the registration and inspection of social care services in England.View Latest Report

Bed Vacancies

Please contact us for latest vacancies.

News (0) & Events (0)

News

There are no news items for The Avenues Care Centre.

Upcoming Events

There are no upcoming events for The Avenues Care Centre.

Awards / Recognitions (0)

There are currently no awards/recognitions posted yet for The Avenues Care Centre.

Accreditations

There are no accreditations posted yet for The Avenues Care Centre.

Meet the Team (1)

Nikki Newell
Nikki NewellJob Title:Home ManagerJoined: 2021

A dedicated and enthusiastic Care Home Manager with excellent interpersonal and communication skills, and a wide knowledge of care.

An individual that is passionate for working with people and providing person-centred care. A good leader with great management skills, with the ability to motivate others.

A great overall manager, who cares from her residents as well as all her employees within The Avenues.

Frequently Asked Questions about The Avenues Care Centre

What types of Care is The Avenues Care Centre registered for?

Older Person Care, Dementia, Learning Disability / Autism, Mental Health Condition, Physical Disability, Visual / Hearing Impairment are the registered (by the Care Quality Commission) categories of Care.

How many Rooms does The Avenues Care Centre have?

There are 62 Single Rooms.

What are the Facilities & Services at The Avenues Care Centre?

Own Furniture if required, Pet Friendly (or by arrangement), Close to Local shops, Near Public Transport, Lift, Stairlift, Wheelchair Access, Gardens, Phone Point in own room, Television point in own room, Residents Internet Access are some of the Facilities & Services.

How far is The Avenues Care Centre to the centre of Margate?

0.5 mile(s) as the crow flies, distance by road may be significantly further.

Information on this page is displayed without responsibility for its accuracy on the part of carehome.co.uk. Please contact The Avenues Care Centre to verify any information. View our terms and conditions. The Avenues Care Centre has an Enhanced Service -more info.