






Broadlands Park is a family-run care home in the village of Upton, Norfolk, delivering homely, personalised care for over 40 years.
Established in 1985, Broadlands Park is known for its calm atmosphere, strong sense of community, and dedication to each resident’s wellbeing. The home features cosy lounges, home-cooked meals, and tranquil gardens, providing a welcoming environment where residents can relax and enjoy quality time with loved ones.
Residential and dementia care is...
Care Provided by Broadlands Park
Primary Care Categories
- Older Person Care
- Dementia
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 34 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Day Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Broadlands Park for full pricing details and T&Cs.
Contact Broadlands Park to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Hollyman Care Homes
- Private Owned
Person in charge
- Beverley Brown (Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: Yes
- Year Purpose Built: 2001
- Last Refurbishment: 2010
- Number of floors: 2
Room Information
- Single Rooms (26)
- Couples/Companion Rooms (4)
Visiting
- Open visiting hours, but respecting meal times.
Parking
- Parking on site.
Broadlands Park Reviews (21)
Broadlands Park has a Review Score of 9.9 (9.857) out of 10, based on 18 reviews in the last 2 years.
Over all time Broadlands Park has 21 reviews.
Broadlands Park is an excellent care home in a lovely setting. The professionalism and kindness that the team has shown to my mother and to our family has been constant over the many years that my mum has been a resident. They have supported us all every step of the way through a very difficult journey with Alzheimer's disease, giving us confidence that Mum was in expert, capable hands. As she reached the end of her life they bent over backward to give us the time we needed with her - without compromising the Covid-free status of the home. Now that this chapter in our lives has come to an end, we move on with a feeling that the team was Mum's second family and we will always be grateful for their hard work and dedication.
Thank you so much for your kind words. I will ensure the staff see them.
It has been a pleasure knowing your family, your Mother will be greatly missed.
Keep in touch. Sue
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 22 March 2023Requires improvement
- CaringGood
- EffectiveRequires improvement
- ResponsiveGood
- SafeRequires improvement
- Well-ledRequires improvement
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (0) & Events (0)
There are no news items for Broadlands Park.
There are no upcoming events for Broadlands Park.
Awards / Recognitions (0)
There are currently no awards/recognitions posted yet for Broadlands Park.
Accreditations
There are no accreditations posted yet for Broadlands Park.
Meet the Team (2)

Beverley is the experienced and compassionate Manager at Broadlands Park Care Home. With over 23 years of dedication to the care sector, Beverley began her career as a care assistant and has worked her way to becoming a highly skilled and empathetic leader. Her journey reflects her passion for making a positive impact on the lives of residents and staff alike.
At Broadlands Park, Beverley fosters a strong sense of community, where everyone—residents and team members—feels like part of a big family. Her leadership focuses on creating a warm, welcoming environment that prioritises dignity, respect, and personalised care for every resident.
Beverley believes that the smallest moments can have the biggest impact, whether it’s seeing a smile on a resident’s face or creating opportunities for connection and joy. Under her guidance, Broadlands Park has become a home where residents feel supported and valued, and families feel confident that their loved ones are in safe hands.

Diana has been a dedicated member of the Broadlands Park team for many years, bringing warmth, experience, and a deep commitment to personalised care. As a Care Facilitator, she plays a key role in supporting residents’ wellbeing, helping to ensure each individual receives thoughtful, consistent care that reflects their personal needs and preferences.
Known for her calm and compassionate nature, Diana builds strong relationships with residents and their families, offering both practical support and a reassuring presence. Her years of experience at Broadlands Park make her a valuable source of knowledge and stability, and she is highly respected by both colleagues and those she cares for.
Diana is passionate about maintaining the home’s welcoming, homely feel, and she takes great pride in helping residents feel safe, listened to, and truly at home.
Information on this page is displayed without responsibility for its accuracy on the part of carehome.co.uk. Please contact Broadlands Park to verify any information. View our terms and conditions. Broadlands Park has an Enhanced Service -more info.