






Ashfield is a residential home situated in the beautiful seaside resort of Exmouth on the South East coast of Devon. Just on Windsor Square, Ashfield is close to the heart of Exmouth, and is a former townhouse dating back to Edwardian times.
There is a warm and friendly care team in the home 24 hours a day delivering tailored and person-centred care to each individual allowing flexibility and choice. The home...
Care Provided by Ashfield
Primary Care Categories
- Older Person Care
- Dementia
- Mental Health Condition
- Physical Disability
- Visual / Hearing Impairment
- Eating Disorders
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 25 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- COPD/Pulmonary Disease
- Convalescent Care
- Acquired Brain Injury (ABI)
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Stairlift
- Wheelchair Access
- Gardens
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
Fees are aligned to the needs of the person, so please talk to the Manager who will be able to give you a clearer idea of the cost.
The price(s) shown are provided by the care home. Contact Ashfield for full pricing details and T&Cs.
Contact Ashfield to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- South West Care Homes Ltd
- Private Owned
Person in charge
- Ionela Manole (Nelly) (Registered Manager)
Local Authority / Social Services
Admission Information
- Mixed (no single-gender units)
- Ages 65+
Care Home Design/Build
- Purpose Built: No
- Last Refurbishment: 2025
- Number of floors: 3
Room Information
- Single Rooms (24)
- Single Rooms with ensuite Wet Room (8)
Visiting
- Visitors welcome anytime.
Parking
- Parking located on the side of the road.
Ashfield Reviews (37)
Ashfield has a Review Score of 9.7 (9.693) out of 10, based on 17 reviews in the last 2 years.
Over all time Ashfield has 37 reviews.
My mum has been a resident at Ashfields for a while now and, although suffering from dementia, she seems very happy here. As her daughter and closest family member to Mum, her happiness and well-being is the most important thing in the world to me. The staff are always helpful and caring here, they speak to Mum and to me with respect and kindness at all times. Mum is always clean, smells lovely, warm and is looked after no matter what time of day or night I visit! Her health and care needs are met at all times and if I ever have questions or concerns, someone is always available to put my mind at rest and answer my questions. Putting my mum into a care home was the hardest decision I have ever had to make in life, it’s never easy and you suffer the guilt for a long long time, but I am happy I chose Ashfields and I’m happy they care for my mum.
I think its a nice place. I am well looked after. The food is excellent. The staff are very pleasant and helpful.
I moved to Ashfield two weeks ago on respite. However, I like it so much that I've decided to stay. I really enjoy the company, the food is amazing and the staff are brilliant.
I am very happy and settled here. The staff couldn't be more caring and kind. Excellent food, lovely room and entertainment are varied and interesting. I really enjoy the outings and visits to the library.
In my view, Ashfield Care Home is second to none and I am extremely happy that my husband is a resident there. The staff are exceptionally caring and loving and create a very happy environment and atmosphere. The fact that my husband is happy and feels safe here gives me peace of mind and contentment in placing him in care.
I am very happy and grateful for all they do for me.
I have found that all the staff at Ashfield are all extremely dedicated to the care of their patients. I am kept updated at all times regarding my mum's situations and she is being dealt with respect and dignity at all times. They are all lovely, look after my mum brilliantly and they rock!
Very welcoming, friendly, and helpful. Nothing was too much trouble helping Dad settle in. Staff always willing to listen to how I was feeling as well.
My stepmother is new to Ashfield but we have been very impressed with the homeliness of the place, the level of care and individual attention she has received and the overall feeling of it being a home, not an institution. The staff could not have been more helpful and kind and we are very happy that we made a good choice with Ashfield. Thank you to all concerned.
I cannot comment on rooms as due to lockdown we are not allowed in. My sister and I would be delighted to be invited in and as we will be having our second vaccines in April, perhaps this can happen? I cannot answer on "Value for Money" as I have no experience other of other homes. My impression of its staff is good, well managed and extremely caring.
We find all staff are very helpful; have gone above and beyond to make our mum happy and comfortable. Nothing is too much trouble. We know she is safe and given the best care she deserves; her quality of life has improved so much since she has moved to Ashfield. The staff kept us informed of everything to do with care, and we can call our mother anytime we need too.
To the best of my knowledge, I am quite pleased and satisfied with the care and support my wife is receiving at Ashfield. Unfortunately due to the Covid-19 pandemic, I have not been able to visit my wife to go inside the care home. Only once I did visit from the outside back in November 2020 so this is just a rough idea of my experience.
I am extremely impressed with the attention to detail and thoroughness of care my mother receives. The manager demonstrates her high standards across the board and this is reflected in the day-to-day care that is given to my mother. A true testament to Ashfield is the fact that my mother stresses how happy she is and how wonderful the food is. I think sometimes she thinks she is in a hotel!
The current day running of this home is excellent. The management and staff are very friendly and helpful. They keep in touch and keep you up to date with things. The monthly newsletter is excellent. Food fantastic and they do lots of activities with them.
My father has been a resident at this care home for two years. Compared with other care homes we have experienced, we have always been impressed with the high level of care given, as well as the support provided to residents to remain as independent as possible. The manager and staff are professional yet approachable. The home feels cosy with an informal atmosphere. The catering is well planned and of excellent quality. The level of cleanliness is extremely impressive.
Visiting my friend over the last 6 years, she came to Ashfield while I was the leader of the women's work at our Chapel, so I took it upon myself to visit her every week. I have found the home so caring and friendly. They greeted me by my name each time. My friend has been looked after so well, always clean and tidy. The rooms are spotless and bright. They are all well fed by delicious well-balanced meals. The staff are approachable and there to listen to any problems. They contact me if they need me. Well done Ashfield.
With two changes in management this year and high levels of staff turnover, I think they have coped amazingly well at this difficult time. Congratulations to all new and old staff for your continued hard work and care at this truly trying time. This is a big thank you to all of you. Please keep up your good hard work which is very much appreciated.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 08 February 2023Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
1 Bed Vacancy
Posted: 11 September 2026We currently have one bedroom available at Ashfield Rest Home in Exmouth. We provide a warm, friendly and homely environment, offering personalised care tailored to each resident’s individual needs. We welcome families to come and have a look around, meet our team and discuss how we can support their loved one. Please contact us for more information or to arrange a visit.
News (0) & Events (0)
There are no news items for Ashfield.
There are no upcoming events for Ashfield.
Accreditations
There are no accreditations posted yet for Ashfield.
Meet the Team (17)

I have been in health social care for 14 years and I am passionate about providing high-quality of care and making a positive impact in the life of a person during their most vulnerable times.

Billy has been with us since 2025. He is a friendly, approachable, and dedicated Deputy Manager who brings positivity and compassion to the home every day. Known for his happy and supportive personality, he works closely with residents, families, and staff to create a warm, welcoming, and caring environment. He is passionate about delivering high-quality care, encouraging teamwork, and ensuring every resident feels valued, respected, and at home.

Jasmine has been part of our team for the past two years, and during this time, she has shown remarkable growth and development. She is currently enrolled in completing her NVQ Level 3 and has demonstrated a strong commitment to both her learning and her role within the team.
Since joining us, we have seen a massive improvement in her confidence, knowledge, and overall ability to support both residents and colleagues. Jasmine has developed into a caring and reliable team leader who leads by example and is always willing to support others when needed.
She has built positive relationships with residents and consistently provides compassionate, person-centred care. Her increased confidence and experience have had a very positive impact on the team, and she continues to show great potential for further development in her career.

Dawn recently joined our team after working within the NHS and has brought with her a wealth of valuable experience and knowledge. She is now looking to develop her career within the private care sector and has adapted well to her new role.

Bee has been part of the Ashfield team for 20 years and is an incredibly valued member of staff. She is an amazing chef whose dedication and passion for cooking can clearly be seen in the quality of the meals she prepares every day. Residents absolutely love both Bee and the food she cooks, and mealtimes are something they genuinely look forward to.
The feedback we receive from visitors is always outstanding, with many commenting on how delicious the food looks and smells, often joking that they would like to stay for dinner themselves. Bee consistently creates a warm and enjoyable dining experience for everyone.
She is also very well trained in nutrition and understands the importance of providing balanced, high-quality meals that meet residents’ individual needs and preferences. Bee’s experience, commitment, and caring approach make her an essential part of the Ashfield team.

Anne has been part of the Ashfield team for the past four years. She originally worked as a carer, where she showed great compassion and dedication towards supporting residents. Over time, her passion for cooking inspired her to begin a new chapter within Ashfield as a chef.
After completing the necessary training and courses, Anne successfully transitioned into her new role and has continued to grow in confidence and ability. She takes great pride in preparing enjoyable, nutritious meals for residents and always works hard to ensure everyone is happy with the food provided.

Sally is our Activities Coordinator and is an extremely passionate and dedicated member of the team. She is committed to improving residents’ quality of life and takes great pride in bringing smiles to people’s faces through meaningful, person-centred activities.
Sally consistently comes up with creative ideas and carefully plans engaging activities and enjoyable trips for our residents. She takes the time to get to know each individual personally, finding out what they enjoy and tailoring activities to suit their interests, preferences, and abilities. Her caring and thoughtful approach ensures residents feel included, valued, and supported.

Anu joined the Ashfield team in 2023 after moving from India. Since joining, she has adapted extremely well to the new team, country, and culture, showing great resilience, professionalism, and dedication throughout her journey.
As a trained nurse in her home country, Anu has brought with her valuable knowledge, skills, and experience, which have been a great asset to both residents and colleagues. She is caring, compassionate, and always willing to support others, ensuring residents receive high-quality, person-centred care.

Samantha has been part of the Ashfield team since 2021 and is a valued member of staff. She has recently returned from maternity leave and has settled back into her role very well.
She is a caring and compassionate individual who always puts residents’ well-being first and provides kind, person-centred support. She is currently completing her Level 3 qualification and continues to show commitment towards her professional development and improving her knowledge and skills within the care sector.

Margaret is a trained nurse from Ghana who has brought her valuable skills, experience, and passion for care to the UK. She is a dedicated and compassionate professional with strong clinical knowledge and a genuine commitment to supporting people’s health, wellbeing, and dignity.
Margaret has an excellent understanding of person-centred care and always approaches her work with patience, kindness, and respect. Her nursing background has given her a strong foundation in providing safe, high-quality care, while her caring nature allows her to build trusting relationships with those she supports.
She is a reliable and hardworking individual who is passionate about making a positive difference in people’s lives. Margaret’s compassion, patience, and excellent knowledge make her a valuable member of any care team.

Neenu is a trained nurse from India who has brought her valuable experience, knowledge, and caring approach to the UK. She is a calm, gentle, and compassionate person who always provides care with kindness, patience, and respect.
With her nursing background, Neenu has developed strong clinical knowledge and a good understanding of delivering safe and effective care. She is dedicated to supporting people’s needs while promoting their comfort, dignity, and wellbeing

Nadiia is originally from Ukraine and has a background as an English teacher, bringing with her excellent communication skills, patience, and the ability to build positive relationships with others. Since moving to the UK, she has developed a strong interest in care and has grown in confidence, knowledge, and experience within the care sector.
Nadiia is a kind and compassionate individual who enjoys supporting others and making a positive difference in their daily lives.
She is a dedicated and enthusiastic member of the team who continues to learn and develop her skills. Nadiia’s caring nature, commitment, and willingness to grow make her a valued part of the care environment.

Ruth began her career in care at the age of 17, working within the community, and has continued to dedicate herself to supporting others ever since. With many years of experience in the care sector, she has developed a wealth of knowledge and a strong understanding of providing high-quality, person-centred care.
Ruth is a caring, compassionate, and loving individual who always puts the needs, choices, and wellbeing of the people she supports at the heart of her work. She has a calm and patient approach, which helps create a safe, comfortable, and positive environment for both residents and colleagues.
She is a valued member of the team who consistently demonstrates kindness, professionalism, and commitment. Ruth is always willing to support others and plays an important role in helping new care staff during their induction period, sharing her knowledge, experience, and guidance to help them grow in confidence.

Donna has dedicated her whole working life to the care sector and brings with her a wealth of experience across a variety of care settings. Throughout her career, she has supported people with different needs, including experience within learning disabilities, children’s care, and specialist care units.
Donna is a passionate, caring, and dedicated individual who always strives to make a positive difference in the lives of those she supports. She has a strong understanding of person-centred care and uses her extensive knowledge and experience to provide support that respects each individual’s needs, choices, and dignity.

Julie joined the care team in 2025 with a passion and ambition to build a rewarding career within the care sector. Since joining us, she has shown great commitment to learning, developing her skills, and gaining valuable knowledge and experience in providing high-quality support.

Aparna is originally from Nepal, where she dedicated her time to supporting women who had experienced difficult circumstances, helping them rebuild their confidence, regain independence, and move forward with their lives. Her background demonstrates her natural compassion, empathy, and commitment to supporting others through challenging times.
Aparna joined our team at the beginning of 2025 and has shown great dedication to developing her skills and knowledge within the care sector. Aparna is a kind, caring, and compassionate individual who brings warmth and understanding to her role. She has a genuine passion for helping others and continues to grow in confidence, knowledge, and experience.

Daniel recently joined our team and brings previous experience in the care sector. He is a calm, kind, and caring individual who always approaches residents with patience, compassion, and respect. Daniel has settled into the team well and is committed to providing person-centred care while continuing to develop his skills and knowledge.
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