
The staff without exception have made the house a home - well done.Ken U(Next of Kin)

Outstanding staff, level of care, kindness and flexibility for a care homeE H(Daughter of Resident/Service User)

I found the care by the staff to be first class.D J(Sister of Resident/Service User)

The staff without exception have made the house a home - well done.Ken U(Next of Kin)

Outstanding staff, level of care, kindness and flexibility for a care homeE H(Daughter of Resident/Service User)

I found the care by the staff to be first class.D J(Sister of Resident/Service User)

Ashcroft House Nursing Home is located in a pleasant seaside location, making for a calm and picturesque environment in which to experience expert and innovative care.
Seventy-nine comfortable bedrooms are available at this well-staffed facility, which also includes a sensory room, a private garden and a number of lounges in which to socialise.
A healthy combination of talent and experience has allowed the home to achieve impressive care results, together with a...
Care Provided by Ashcroft Nursing Home
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
- Visual / Hearing Impairment
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Nursing Care
- Dementia Residential Care
- Dementia Nursing Care
- For a maximum of 88 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
- Acquired Brain Injury (ABI)
- Day Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Smoking not permitted
- Close to Local shops
- Near Public Transport
- Lift
- Stairlift
- Wheelchair Access
- Gardens
- Bar/Café
- Phone Point in own room
- Television point in own room
Funding & Fees
Weekly Charges per Person
Fees are dependent on the Room and the person-centred care
The price(s) shown are provided by the care home. Contact Ashcroft Nursing Home for full pricing details and T&Cs.
Contact Ashcroft Nursing Home to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Support you may be entitled to
- If you chose a care home based in England, you may be eligible for NHS Funded Nursing Care (FNC), which helps cover the cost of nursing. This is worth £267.68 per week and is usually paid directly to the care home.
Good to Know
Group / Owner
- Regal Care Trading Ltd
- Private Owned
Person in charge
- Aji Mathews(Manager)
Local Authority / Social Services
Admission Information
- Mixed with both male-only and female-only unit(s)
- Ages 60+
Care Home Design/Build
- Purpose Built: No
- Last Refurbishment: 2016
Room Information
- Single Rooms (76)
- Couples/Companion Rooms (6)
- Single Rooms with ensuite Wet Room (47)
Ashcroft Nursing Home Reviews (58)
Ashcroft Nursing Home has a Review Score of 8.7 (8.735) out of 10, based on 11 reviews in the last 2 years.
Over all time Ashcroft Nursing Home has 58 reviews.
My aunt is very happy here. The staff are lovely and very caring. They put on lots of activities and the environment is very comfortable.
I feel safe here. I like the food. I like most of the staff.
My girlfriend always seems happy and she is well looked after by the staff at the care home. I like my visits to see her and there is a good range of activities. The one downside to Ashcroft House is a shortage of toilet facilities.
My step mum on the death of my father on the 6th August 2018 was allocated Ashcroft Residential Home for respite for three weeks. On visiting her during this period I found the staff to be very pleasant and helpful. My step mum as a result of the care being provided indicated that she now wished to remain at the home as she feels that she is being well looked after at the home
The care staff are helpful, they give you confidence, they know about your relative. Telling you about their individual quirks, likes and dislikes.
The client's food is prepared to meet the individual client's needs, a carer to help with feeding.
The home is well led, the management are always around with a kind word and smile.
All the staff are trained, friendly and very helpful.
Dad has a very varied and healthy diet which he enjoys.
All his medical needs are met and he seems happy there.
My wife and I visited several residential homes suitable for dementia care for my mother. From the start we found the staff to be very helpful, professional, kind and caring. The attention my mother got from day one was first class right up until the end. The premises, an old hospital, was in need of some refurbishment which in the main has been completed. I am very pleased we chose Ashcroft for the last few months of my mother's life.
Occasionally communication could be better between staff and family members, as sometimes we have not been informed on health issues/meetings.
Good caring staff, nothing too much trouble.
The carers at the home deserve the name carer as they looked after our mum with love and kindness and truly cared for our mum. They dressed her with thoughtfulness and put her costume jewellery on every day.
My father was treated with love and kindness. Our family were treated as members of a large family. We were always kept informed of any health issues and when anyone rang with enquiries the staff went out of there way to help. The activities brought him out of himself and made him smile and we were very impressed with all the activities that were on hand for seven days a week. Would be happy for any other members of our family to reside there.
My mother was a resident of Ashcroft House for 20 months until she passed away just before Christmas 2017. It's only now I feel able to express in writing my gratitude for the care they gave and what a joyous environment this nursing home is, both for staff and residents alike. My 90-year-old mother had never been away from the family home until her illness necessitated full-time care and we were filled with trepidation at placing her among strangers. We needn't have been. The entire workforce are among the most kindly yet professional people I have ever come across. I don't know if they are employed on a basis of empathy - most of the staff, if you talk to them and discover their backstory, appear to have a close relative also in difficult circumstances - but its a strategy that certainly works. In a world of so many sad news reports about incidents in residential homes, it was a huge relief and comfort that our beloved, bedridden mum was being cared for at Ashcroft, a home from home.
Residents are encouraged to make their rooms their own and have plenty of supervised safe space in which to walk around, both indoors and outside. Activities are varied and interesting for those who want to participate and well-organised by a dedicated leisure therapist who values highly the residents' dignity and freedom of choice.
The on-line Relatives Gateway allows relatives to see what happens each day and is particularly valuable to my family members unable to visit regularly.
This is a safe, very caring place.
Activities are played daily and have a lost property day to which is very helpful for the residents if they have lost something
My brother and I were looking for a care home for our mother in April 2014. Upon entering Ashcroft there was an immediate feeling of warmth and friendliness. The staff are amazingly cheerful, helpful and caring. There are many activities which take place there which all the residents enjoy. Our mother passed away in December 2015 but she was happy at Ashcroft. Thank you to all the staff for the first class care you gave to her and continue to give to all the other residents.
My husband has been a resident in Ashcroft House for the past 6 months. He has settled in well and has had good care and attention from all aspects.
My sister and I were looking for a home to care for our mother in April 2014. As soon as we entered Ashcroft we could tell that this was the place we needed and wanted our mother to live. The care is outstanding. The staff are all helpful and very friendly. Unfortunately, our mother passed away recently, but I know she was happy at Ashcroft. To the staff: thank you for gold plated care. I am in your debt.
We came to Ashcroft having visited several potential homes for my mother once she became so ill with Alzheimer's that Dad could no longer manage. The decor is unimpressive and the building itself needs investment. BUT...put this behind you if you truly care for your friend or relative because it is most unlikely that you will ever find another residence where the managers and carers are as decent and committed to the folk under their roof. Absolutely nothing reasonable is too much trouble for the staff to attend to; residents are treated as real human beings with individual needs; any medical problems are instantly dealt with; food is very good; activities are varied and well differentiated. My mother was always clean and properly dressed no matter when we arrived; and the sad final provision of end-of-life care was sympathetic, professional and deeply personal.
The sort of care that Mum received here cannot simply be bought with high fees; it has to come from both institutional and individual excellence.
I am positive that we could have found another placement for Mum at twice the price, offering beautiful brochures, fancy corporate image and smooth talk to relatives; beautiful furnishings and luxurious decoration, and only half the attention to care of the resident.
Ashcroft House is a place that can be trusted.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 31 December 2022Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledRequires improvement
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (0) & Events (0)
There are no news items for Ashcroft Nursing Home.
There are no upcoming events for Ashcroft Nursing Home.
Awards / Recognitions (7)
- 30 Jan 2026Recipient: Regal Care Trading Ltd
- 28 Feb 2020Recipient: Regal Care Trading Ltd
- 28 Feb 2019Recipient: Regal Care Trading Ltd
Accreditations
There are no accreditations posted yet for Ashcroft Nursing Home.
Meet the Team (2)

I have been a qualified staff nurse since 1997 in India. I worked at a cancer speciality hospital in India. Moved to England in 2004. Joined Nicholas James Care Homes in 2005, working as a registered nurse, became Registered manager at Haydon Mayer in 2010, completed my leadership and management Level 5 training. Now, I'm a registered manager at Ashcroft Nursing Home.

I have more than 10 years experience in Hospitality management. I then decided to help my husband in running our family furniture business for few years. During Covid-19 lockdown our family business closed down. To financially support my family I decided to join to a care home environment in Ashcroft Nursing Home. I then furthered my role working as a Activity co-ordinator with the same organisation.
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