
The staff without exception have made the house a home - well done.Ken U(Next of Kin)

Outstanding staff, level of care, kindness and flexibility for a care homeE H(Daughter of Resident/Service User)

I found the care by the staff to be first class.D J(Sister of Resident/Service User)

The staff without exception have made the house a home - well done.Ken U(Next of Kin)

Outstanding staff, level of care, kindness and flexibility for a care homeE H(Daughter of Resident/Service User)

I found the care by the staff to be first class.D J(Sister of Resident/Service User)

Ashcroft House Nursing Home is located in a pleasant seaside location, making for a calm and picturesque environment in which to experience expert and innovative care.
Seventy-nine comfortable bedrooms are available at this well-staffed facility, which also includes a sensory room, a private garden and a number of lounges in which to socialise.
A healthy combination of talent and experience has allowed the home to achieve impressive care results, together with a...
Care Provided by Ashcroft Nursing Home
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
- Visual / Hearing Impairment
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Nursing Care
- Dementia Residential Care
- Dementia Nursing Care
- For a maximum of 88 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
- Acquired Brain Injury (ABI)
- Day Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Smoking not permitted
- Close to Local shops
- Near Public Transport
- Lift
- Stairlift
- Wheelchair Access
- Gardens
- Bar/Café
- Phone Point in own room
- Television point in own room
Funding & Fees
Weekly Charges per Person
Fees are dependent on the Room and the person-centred care
The price(s) shown are provided by the care home. Contact Ashcroft Nursing Home for full pricing details and T&Cs.
Contact Ashcroft Nursing Home to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Support you may be entitled to
- If you chose a care home based in England, you may be eligible for NHS Funded Nursing Care (FNC), which helps cover the cost of nursing. This is worth £267.68 per week and is usually paid directly to the care home.
Good to Know
Group / Owner
- Regal Care Trading Ltd
- Private Owned
Person in charge
- Aji Mathews(Manager)
Local Authority / Social Services
Admission Information
- Mixed with both male-only and female-only unit(s)
- Ages 60+
Care Home Design/Build
- Purpose Built: No
- Last Refurbishment: 2016
Room Information
- Single Rooms (76)
- Couples/Companion Rooms (6)
- Single Rooms with ensuite Wet Room (47)
Ashcroft Nursing Home Reviews (58)
Ashcroft Nursing Home has a Review Score of 8.7 (8.735) out of 10, based on 11 reviews in the last 2 years.
Over all time Ashcroft Nursing Home has 58 reviews.
My experience at Ashcroft Care Home has always been positive. All members of staff I've encountered over the last few years have been polite, friendly and professional. I and other family and friends have called without prior notice, and my resident relative is always found to be clean, tidy, well cared for and seems content.
I have the pleasure of my nan staying here. My nan has dementia which can be hard at times. When I was looking after my nan at my house, it got tougher and tougher so I had to make a brave decision to let a nursing home take care of her. I was a bit dubious at first, but once my nan settled in, I knew I made the right decision. The staff are very helpful, plus they all seem to be happy at their job, which is always a nice thing to see. I get updates, phone calls and even pictures to see how she is getting on. If I get like my nan, I wouldn't mind having her room.
The staff have so much patience with the residents and make them feel special.
I am more than happy with the care Mum has.
Her food is always very well cooked and looks very appetising.
My dad seems happy in his care home and it seems to meet all his needs. Always good food, although my dad doesn't like vegetables at all. And you are listened to if you have a problem which I think is very important.
Although some staff are nice and attentive - it is understaffed and on one occasion my father soiled himself and needed to get changed before dinner and no one was available whilst the dinner was being sorted and he had to eat his food whilst soiled. Tablet administration is not done properly and tablets were sometimes found by relatives at visiting times on my dad.
Updates were not often given to the family and whilst in the home he had an infection on two occasions one being a bank holiday where I was asked to go get antibiotics for my dad as they were understaffed. I feel he deteriorated in this placement and he was sleeping most of the day and wasn't ever taken out of his room with a hoist and special bucket chair and his mental health suffered.
We moved him to a better placement and he has already improved.
I would like to sincerely apologise that your experience with Ashcroft House was not what you expected. As a home, we follow a dependency tool to ensure we are adequately and safely staffed at all times. Regarding the antibiotics, it is my understanding that as these were prescribed by an...
Although I find this care home a little tired, the staff more than make up for that. It is the reason that I chose this home above the rest for my mum. The staff, to include, admin staff, carers, event coordinators, maintenance and agency staff have the utmost patience, consideration and empathy with their residents and visitors.
I found the care by the staff to be first class. They treat the residents and visitors with respect and dignity. The entrance to the home (inside) was very festive and welcoming as were the staff. The lounge was also very pleasant. The overall cleanliness was very good. My sister's room was very clean although I did not find it cosy, although I can see that if she was having a difficult day, any extras put in the room would be in the way of the staff needing to treat her. The staff all deserve medals for their care and compassion.
My family member has only been a resident here for a month and we as a family are so happy with the care, love and support to our family member. He is extremely well looked after and his overall health and wellbeing has greatly improved. The staff are amazing with the activities provided daily, excellent. We are thrilled that he is to remain here as we know he is safe and cared for. Thank you.
Very good staff.
The home is well staffed and the food excellent.
Nothing is too much trouble for the management and there is a varied programme of activities for the residents. Overall, the home is worthy of an excellent rating.
Experienced caring staff that create a happy environment in very difficult circumstances. Caring and kind. Good food. A great team.
Always made to feel very welcome. Extremely clean, well kept and caring and there are no odours!
He has been at Ashcroft approximately 2 years now after a short period of respite care there and is his only live-in care home. When he first arrived, there was room for improvement, both in the staff and surroundings but this has been addressed with new management and updating of facilities.
Ashcroft is truly a home from home for the residents. I have visited unannounced at various times of the day and have always found dad and other residents to be happy, clean and cared for.
Outstanding staff, level of care, kindness and flexibility for a care home.
Respect, Dignity, Care, Compassion, Laughter, Entertainment and Love..... What more could anyone want for their relative? Thank You Ashcroft.
I find staff very friendly and helpful and would recommend the home to others.
We are the next of kin of a very elderly resident of Ashcroft Residential Home who has been here for a number of years. Although the building is old we were initially impressed with the quality and depth of care and concern given by all the staff. Our first impressions have been built on and confirmed as the years have come and gone. The staff without exception have made the house a home - well done.
As soon as my husband arrived at the home, he was made to feel happy and cared for. Everyone was so friendly. When I came to visit I was made to feel so happy with the care he was given.
As far as we can see, not being there all the time, my dad looks well looked after. He always seems clean and the food looks tasty and my dad seems to enjoy it. As when we visit is in the afternoon I cannot comment on other times. The staff always seem lovely and caring, although it's a shame they change so often.
My cousin has lived at Ashcroft happily for several years and is very happy.
Staff combine a professional manner with high-quality nursing care, alongside a fun, personalised program of support and activities.
The wellbeing of residents and their families is at the heart of Ashcroft.
The staff are friendly, caring and professional to residents and their families.
They provide various activities which everyone seems to enjoy and nice touches like a memory tree on which were hung a memory from all the residents.
It's nice that the residents are asked for suggestions to be added to the menu.
Visiting Ashcroft is always a pleasure as staff and residents are so welcoming.
Our family are very pleased with the care that my father in law is receiving. The staff are always polite and caring and we can be assured that my father in law is looked after. Thanks.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 31 December 2022Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledRequires improvement
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (0) & Events (0)
There are no news items for Ashcroft Nursing Home.
There are no upcoming events for Ashcroft Nursing Home.
Awards / Recognitions (7)
- 30 Jan 2026Recipient: Regal Care Trading Ltd
- 28 Feb 2020Recipient: Regal Care Trading Ltd
- 28 Feb 2019Recipient: Regal Care Trading Ltd
Accreditations
There are no accreditations posted yet for Ashcroft Nursing Home.
Meet the Team (2)

I have been a qualified staff nurse since 1997 in India. I worked at a cancer speciality hospital in India. Moved to England in 2004. Joined Nicholas James Care Homes in 2005, working as a registered nurse, became Registered manager at Haydon Mayer in 2010, completed my leadership and management Level 5 training. Now, I'm a registered manager at Ashcroft Nursing Home.

I have more than 10 years experience in Hospitality management. I then decided to help my husband in running our family furniture business for few years. During Covid-19 lockdown our family business closed down. To financially support my family I decided to join to a care home environment in Ashcroft Nursing Home. I then furthered my role working as a Activity co-ordinator with the same organisation.
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