Primrose House

Bluebird Way, Brough HU15 1XB
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9.9 50 Reviews
  • Primrose House, Brough
Primrose House Care Home is a purpose-built luxury care home located in Brough, and provides friendly and comfortable residential and dementia care for up to 66 residents in single, ensuite rooms. The home benefits from facilities such as a library, hairdressing salon and cinema room. There is also spacious living and dining areas for residents to relax, socialise and spend time with loved ones during visits.

The dedicated care team gets to know each resident, working with them and their loved ones to create detailed care plans so that their needs are always met. The care team provides individual and compassionate care by getting to know each individual and building strong relationships with them and their loved ones.

Residents living with dementia receive quality dementia care, provided by colleagues, who are fully trained to ensure their approach is the best for residents living with dementia.

If you'd like to find out more about the home and what they have to offer, the team are happy to help.
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Care Provided

Primary Care Categories

  • Older Person Care
  • Dementia
  • Physical Disability
  • Younger Adults

Length of Stay

  • Permanent Care
  • Respite Care

Care Types Provided

  • Residential Care
  • Dementia Residential Care
  • For a maximum of 66 Service Users

Dementia Care Types

  • Mild Dementia
  • Moderate Dementia

Other Care Provided

  • Parkinson's Disease
  • Stroke
  • Palliative / End of Life Care
  • COPD/Pulmonary Disease
  • Bariatric Care/Obesity
  • Convalescent Care
  • Acquired Brain Injury (ABI)
  • Day Care

Facilities

  • Own Furniture if required
  • Pet Friendly (or by arrangement)
  • Smoking not permitted
  • Close to Local shops
  • Near Public Transport
  • Lift
  • Wheelchair Access
  • Gardens
  • Bar/Café
  • Residents Kitchenette
  • Phone Point in own room
  • Television point in own room
  • Residents Internet Access

Funding & Fees

Weekly Charges per Person

  • Self-Funded Residential Care: £1275 – £1445
  • Self-Funded Residential Dementia Care: £1275 – £1445
  • RESPITE Self-Funded Residential Care: from £1445
  • RESPITE Self-Funded Residential Dementia Care: from £1445

At Danforth Care Homes, One Inclusive Fee Covers It All


Choosing the right care home for yourself or a loved one is a big decision, and we’re here to make it simpler. At Danforth Care Homes, we pride ourselves on offering one inclusive fee across all our homes. This means no unexpected costs or additional fees—ever.


Here’s what’s included:


All Levels of Care: Whether needs change over time, our comprehensive care ensures residents always receive the right level of support.


Accommodation: A comfortable, private room to call home.


Nutritious Meals: Delicious, chef-prepared meals tailored to residents' preferences and dietary needs.


Lifestyle Activities: Daily activities and events organized by our dedicated in-house lifestyle team, designed to engage, entertain, and enrich.


Weekly Services: Visits from a professional hairdresser and chiropodist are part of our commitment to residents’ well-being.


Our all-inclusive approach ensures peace of mind for residents and their families, so they can focus on what truly matters—quality time together.

These prices are only a guideline, please contact Primrose House to find out the exact price for your requirements.

Funding Types Accepted

  • Self Funding (Private)
  • Local Authority with Top Up
  • Local Authority
  • NHS Continuing Healthcare (CHC)

Good to Know

Person in charge

  • Braiden Brettell (Care Home Manager)

Local Authority / Social Services

Admission Criteria

  • Ages from 18 to 120

Care Home Design/Build

  • Purpose Built: Yes
  • Year Purpose Built: 2023
  • Last Refurbishment: 2023
  • Number of floors: 2

Room Information

  • Single Rooms (66)
  • Couples/Companion Rooms (0)
  • Single Rooms with Ensuite Wet Room (66)

Parking

  • On site private car park

Primrose House Reviews (50)

9.9

Primrose House has a Review Score of 9.9 (9.878) out of 10, based on 44 reviews in the last 2 years.
Over all time Primrose House has 50 reviews.

Overall Experience
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Review from Bob B (Respite Resident) published on 13 June 2025 Submitted via Website • Report
Overall Experience 5.0 out of 5
The staff in this care home have been exceptionally kind hard working and attentive in everything they do for you the meals have been lovely and the rooms and social areas are immaculate we could not have asked for more and would definitely recommend primrose care home to anyone
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Review from Jo B (Daughter of Resident) published on 6 June 2025 Submitted via Website • Report
Overall Experience 5.0 out of 5
My Mum came out of HRI after falling and a hip replacement. She was at home for 4 weeks and not coping. We were very worried of her decline in basic eating, drinking and taking meds. We showed her the brochure for PH and booked a visit to show here the facilities, a week later she went in for respite
care. She has been there for just over two weeks now and she is loving it, her words "5*". From the beginning all the staff have been wonderful, caring, cheerful and so helpful with everything. PH is very welcoming, so clean and tidy and so much space. We love the laundry system, little buttons with the room number on put into all the clothing.
The food is great, she has eaten more in two weeks than she has in ten weeks. Nothing is too much trouble for the staff. I went with my Husband to visit and he was bowled over by the care and love the Dementia residents were given, he actually welled up. Mum is happy and loves the company as she has lived alone for over four years now. Thank you
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, i am so pleased mum has settled in so well at Primrose house and is happy. Thank you for your kind words about the team, the pride themselves on delivering outstanding care and your review confirms the fantastic work they do. Thank you.

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Review from Julia B (Daughter of Resident) published on 6 June 2025 Submitted via Postal Card • Report
Overall Experience 4.0 out of 5
Mum stayed at Primrose House for two weeks so that I could have a break with my husband. Mum settled well and the staff were conscious of her anxieties without me. They handled it very well and I have seen her laugh more than I have seen in a love time. Thank you everyone.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review. I am so pleased Mum settled well at Primrose House and enjoyed her respite stay with us. I will ensure your lovely feedback is shared with the whole team. Thank you.

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Review from Jemma B (Respite Resident) published on 23 May 2025 Submitted via Website • Report
Overall Experience 5.0 out of 5
My grandma came to primrose due to not been safe and looking after her self at home after a broken hip. It was her choice to give it a try and ever since we took her she loves it . The staff are friendly and helpful you can tell they enjoy there job and its not just a job what pays. The food is amazing
home cooked made with love and amazing presentation.
The home it self is well looked after clean and tidy. Everyone is so helpful and cannot do enough to ensure there service users are content and happy. We are really happy she has her sparkle back ! Thankyou again
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review i am so pleased to read your Grandma has settled so well at Primrose house and has her sparkle back. We have a fantastic team at Primrose house and your review confirms the fantastic work they all do. I will ensure your feedback is shared with the whole team. Thank you for your kind words.

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Review from Michael H (Son of Resident) published on 30 April 2025 Submitted via Website • Report
Overall Experience 5.0 out of 5
At the age of 94 the time came when my mum needed specialist care. Sadly it would transpire that my mum would only live there for just under two months due to her extreme frailty but it was huge help. The care and compassion that the care home staff gave to my mum was absolutely superb.The facilities
are brilliant. I cannot fault how she was treated from the management and care staff to the staff that looked after her room and those that tried to accommodate her eating habits as her health declined. The end of life care that she received was superb and she was shown great dignity. The care and compassion that we received as a family was incredible . I cannot thank everyone at Primrose house enough for their help. I would wholeheartedly recommend this Residential home if the time comes for you to make the decision to either live there yourself or if you need to arrange accommodation and care for a loved one. I wish that she had gone there sooner. Thanks
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, i am so pleased we were able to support mum and care for her at Primrose House. Thank you for your kind words about the team i will ensure your lovely feedback is shared with them all. From everyone at Danforth Care Homes we send you and your family our sincere condolences.

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Review from L B (Daughter-in-law of Resident) published on 17 February 2025 Submitted via Website • Report
Overall Experience 3.0 out of 5
Primrose House is a beautiful care home based in Brough. It feels like a high standard hotel and is always immaculately clean however for us as a family it was very disappointing.
My mother in law was served notice from her previous care home due to her increasingly challenging dementia behaviour,
Primrose House assured us after visiting her to assess her behaviour they would be able to provide the care she needed.
Sadly 10 months later this has not happened and yet again she has been served notice.
We have moved her to a home that provides mild, moderate and complex dementia care but the actual move was traumatic both for her and the family.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your review and feedback regarding Primrose House. I am sorry your experience was disappointing and we value all feedback which is taken very seriously. If you would like to discuss your concerns further please contact Primrose House directly and we will be more than happy to support you in this matter.

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Review from Angela H (Daughter of Resident) published on 16 December 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
My 95 year old mother transferred from Wiltshire to Yorkshire recently. Her health has deteriorated which meant we needed to find accommodation suitable for her needs and under the care of our doctors. Primrose House staff and management have not only supported my mother they have also supported my
sister and husband who travelled from Wiltshire because my mother was not expected to last. During this distressing time, we have received kindness and good counsel to the extent that we are unable to find the words to thank them enough. Without exception, the staff and management at Primrose House are professional in their approach with empathy and kindness at every moment. We cannot fault them, they are wonderful. The activities are brilliant, from exercises to crafting, there is never a dull moment. The rooms are stylish and comfortable, cleanliness is a priority and care paramount. We looked at several homes and I am so happy we decided on this one. Mum is now on the mend thanks to them.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review and kind words about the staff at Primrose House. I am so pleased your mother has settled in so well and her health is improving. Thank you.

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Review from C N (Daughter of Resident) published on 25 November 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
We needed to put my mum in emergency respite care, and from the first call, all the staff at Primrose House were incredibly helpful, knowledgeable, and friendly. Their prompt and compassionate response reassured us that Mum would be well cared for, and indeed, she settled in very quickly within just
a few days.
We explored several care homes in the area with the intention of finding a permanent place for Mum, and Primrose House stood out as the best, by far. The quality of the food is excellent, and the facility is always clean and well-maintained. The staff show great care and dedication to the residents, following care plans meticulously and providing personalised attention.
Overall, Primrose House has exceeded our expectations in every aspect. I wouldn't hesitate to recommend them to anyone looking for a caring and supportive environment for their loved ones.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your fantastic review, I am so pleased Mum has settled in so well at Primrose House. Thank you for your kind words about the team, they really do pride themselves on delivering outstanding care and offering a warm, friendly and welcoming environment to all visitors. I am glad Mum is enjoying the nutritious meals our chef is preparing. Thank you.

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Review from Christine T (Daughter of Resident) published on 21 November 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
My mother has lived at Primrose House for over a year. We have found the care, love and understanding a great support, Not just for Mum but for the family.
This is a rocky road for everyone dealing with Alzheimer's and dementia.
Primrose House is five-star, food , care , stimulation. I wouldn't
want anything less for my mum!
We are happy to recommend this place, covers everything you could possibly need for your family.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I'm so pleased your mum has settled in so well at Primrose House and as a family, you are happy with the care and facilities Primrose House has to offer. Thank you.

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Review from A B (Son of Resident) published on 21 November 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
My mother has been a resident in PH for just over a year. From our very first contact, we were impressed by the managers and all of the staff. They were superb in helping me out with great advice and support at quite a difficult time. I could not have asked for more. I knew from first entering PH that
this would be the home my mother would transfer to. Her short-term stay in a previous home went very well but I needed somewhere nearer so I could visit more easily. The place always has a friendly feel upon entering reception with a warm welcome. The facilities are superb and the whole building is kept beautifully clean.
The care staff engages with the residents and there is always something happening to provide stimulation and excitement. Visitors are made extremely welcome at any time and staff are extremely friendly at all times. I have been kept very well informed of any concerns relating to my mother and I certainly have peace of mind that she is extremely well looked after. Thank you.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your fantastic review and your kind words about the whole team at Primrose House. The whole team pride themselves on delivering outstanding care and offering a warm, friendly and welcoming environment to all visitors and your review confirms the fantastic work they all do. Thank you.

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Review from David M (Son of Resident) published on 21 November 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
An outstanding care home with genuinely caring staff, a lovely atmosphere, plenty of activities, and welcoming to visitors and residents alike. My mother feels secure and has been much happier since she moved into the home earlier this year.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review. I am so pleased your mother feels safe and is happy living at Primrose House. Thank you.

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Review from N B (Son of Resident) published on 21 November 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
The manager and the team consistently go out of their way to make my dad's stay at Primrose Brough enjoyable and stimulating. My dad sees it as his home now, the staff treat him as a friend and look after his every need. It's a lovely place for him to live.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, I am so pleased your dad has settled in so well at Primrose House and is enjoying all that it has to offer. Thank you.

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Review from Alison W (Daughter of Resident) published on 15 November 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
My mum has been a resident here for some time now and I can't fault the care which she has been given by all the care staff, and management which at times must have been quite difficult for them. The care staff have all been very caring and understanding and have listened to any concerns we have had
with Mum. The activities the home provides are outstanding along with the meals provided. We are always made to feel very welcome and part of the team. There are always going to be the odd problems but these are resolved professionally and with care and consideration.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you are happy with the care your mum receives at Primrose House. It's great mum is enjoying all the activities in the home and is happy with the meals. Thank you.

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Review from Karen T (Daughter of Resident) published on 14 November 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
My dad moved from another care home to Primrose House and I noticed a change in his mood straight away he is much happier. The staff are so friendly and nothing is too much trouble. There is always something going on at Primrose House plenty of activities for the residents. The food is excellent we
had a family Christmas meal last year it was so delicious we have booked again.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased your dad has settled in so well at Primrose House and you have seen a change in him which is great. Thank you.

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Review from M W (Son of Resident) published on 7 November 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
Having visited Primrose House last week my wife and I were keen to move my mum from her care home where she has been living for the past 4 years as quickly as possible even though she is diagnosed with Parkinson's, Dementia, and Atrial Fibrillation. This was a big move for us but the Care Home Manager
and his staff made our experience very much more comfortable. The facilities at the care home are amazing but it's not what attracted us the most, it was the people who were going to care for my mum. The service users all seemed so happy and content, engaged with a whole raft of activities. The staff were equally as happy and engaged. This was all witnessed during a visit which was not prearranged. During the last few days, we received great support with finance, transfer arrangements, planning, and above all reassurance that my mum would transfer successfully and would receive the care and stimulation she needed. It is only day one but they have been true to their word, and we are so grateful.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, I am so pleased we were able to support Mum and you as a family with moving mum. The whole team at Primrose House prides themselves on delivering outstanding care and your review confirms the fantastic work they all do. Thank you.

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Review from H W (Daughter-in-law of Resident) published on 7 November 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
We have just moved our lovely mother-in-law into Primrose after looking last week. We saw the manager on the first day who has been fantastic in sorting the care and has a true passion for this amazing place along with his whole team. My mum-in-law had such a lack of stimulation in her previous care
home, that she was not looked after half as much as she had been on her first day here at Primrose. Her clothes have a special tag so they know they're hers, the small but special touches, the personal care plan, the activities, the love. We know everything is wonderful already and we have definitely made the right choice. We cannot thank the whole team enough, they know her already and she's part of the family. Thank you.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review. I am so pleased your mother-in-law has settled in so well at Primrose House and is most importantly happy. Thank you.

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Review from I G (Son of Resident) published on 22 October 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Excellent service all the best from the initial assessment through the full 2 weeks of respite. Despite being at short notice. All the staff are kind, friendly, caring, and efficient. Activities were many and varied meals to told were very good.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your fantastic review, I am so pleased we were able to support you at short notice for a respite stay at Primrose House. Thank you for your kind words about the team, I will ensure your wonderful review is shared with them. Thank you.

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Review from C N (Friend of Resident) published on 18 October 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
I felt so impressed with the kindness, care, and attention given to my friends who stayed as a couple for a 2 week respite break. All standards were maintained to the highest levels, and I would have no hesitation in recommending this house to anyone.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you are happy with the care your friends received during their respite stay at Primrose House. Thank you for taking the time to leave us a review it is really appreciated.

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Review from Julie D (Daughter of Resident) published on 24 September 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Wow. Primrose House Care Home is fabulous. The care and support my Mum and us as a family have received is first-class. All members of staff go above and beyond to ensure our Mum's needs are met with utmost professionalism and dignity. It is like being part of one big family.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, I am so pleased Mum has settled so well and as a family you are so pleased with the care Mum is receiving. We are so pleased to welcome you into the Primrose House Family.

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Review from Denise R (Daughter of Resident) published on 20 September 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Dad arrived August 24 at Primrose House for end-of-life care. Right from the beginning, Dad was treated with respect, dignity and the best care the family could have wished for. We thank all the staff and management for all their help. We could not have wished for more.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review; I am so pleased we were able to care for Dad at Primrose House and able to support you all through this difficult time.

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Current Review Score: 9.9 (9.878)

Overview of Review Score

The Review Score of 9.9 (9.878) out of 10 for Primrose House is based on a) the Average Rating and b) the number of positive Reviews.

  1. The Average Rating is 4.9 out of 5 from 44 Reviews in the last 24 months.
  2. The score for the number of positive Reviews is 5.0 out of 5 from 43 positive Reviews in the last 24 months.

Detailed Breakdown of Review Score

The maximum Review Score for a Care Home is 10, which is made up from the Average Rating of Reviews (maximum of 5 points) and the Number of Reviews (maximum of 5 points) in the last 24 months:

  1. 5 Points are available for the Average Rating from all Reviews in the last 24 months. The Average Rating of 4.878 for Primrose House is calculated as follows: ( (473 Excellents x 5) + (38 Goods x 4) + (13 Satisfactorys x 3) ) ÷ 524 Ratings = 4.878
  2. 5 Points are available for the number of Positive Reviews in the last 24 months. A Positive Review is defined as any Review with an 'Overall Experience' of '4' or '5' (out of a max rating '5'). The 5 Points relating to the number of positive Reviews for Primrose House is based on 43 positive Reviews in the last 24 months and is calculated as per below:

    The 5 points available are broken down as follows:

    1. 4 points are available for the first 10 Positive Reviews in the last 24 months; 3 points for the first Positive Review, and then 0.125 Points for each of the next four Positive Reviews and then 0.1 Points for the next five Positive Reviews. (1st = 3.000, 2nd = 0.125, 3rd = 0.125, 4th = 0.125, 5th = 0.125, 6th = 0.100, 7th = 0.100, 8th = 0.100, 9th = 0.100, 10th = 0.100) 3 + 0.125 + 0.125 + 0.125 + 0.125 + 0.1 + 0.1 + 0.1 + 0.1 + 0.1 = 4
    2. 1 point is available for the number of Positive Reviews reaching 20% of the registered maximum number of service users in the last 24 months. If this number is partially reached, then that proportion of 1 point is given. eg a Care Home registered for a maximum of 50 service users has to reach 10 Positive Reviews to receive 1 point, if it has 7 reviews it will receive 0.7 points. 20% of the 66 registered maximum number of service users is 13.2, which has been reached with 43 Positive reviews. Points = 1
  3. When a Review is submitted by someone who has previously submitted a Review, only the latest Review will count towards the Review Score.
  4. If a Care Home does not have a review in the last 24 months, then it will not have a Review Score.

Regulatory Rating

Care Quality Commission (CQC) Rating

Care Quality Commission is responsible for the registration and inspection of social care services in England. View Latest Report

Bed Vacancies

Please contact us for latest vacancies.

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Awards / Recognitions (1)

Meet the Team (2)

Braiden

Braiden Brettell

Job Title: General Manager Joined: 2023

Braiden has worked in the health and social care sector since 2017, beginning his career as a care assistant specialising in residential dementia care. While he has also supported young adults in the community, his true passion lies in caring for the elderly, particularly those with dementia. Braiden’s creativity, rooted in his earlier interest in performing arts, fuels his commitment to providing a person-centred approach to care.


In his role, Braiden uses his technical skills to guide and support staff, helping them achieve both personal and professional goals.


Outside of work, Braiden values quality time with his family and enjoys city breaks across Europe, where he immerses himself in learning about different cultures.

Beverly

Beverly Cuthbert

Job Title: Front of House Manager Joined: 2024

Beverly started working in hospitality in 1991 and has worked the length and breadth of the UK enjoying hotel and administration work.


Beverly met her husband whilst working in a Hotel in Harrogate and they worked together for a few years.


Beverly settled in East Yorkshire in 2001 and her career path moved to working in social care in 2009 which commenced at a Nursing and Residential Home in Driffield as an Administrator and then Administration Manager.


Beverly has always worked in customer-facing roles and likes to develop good relationships with clients and colleagues.


Beverly is passionate about working in a company that gives the best possible care and has a warm welcome for everyone.


Beverly’s interests outside of work are Formula One and spending time with family.

Frequently Asked Questions about Primrose House

What types of Care is Primrose House registered for?

Older Person Care, Dementia, Physical Disability & Younger Adults are the registered (by the Care Quality Commission) categories of Care.

How many Rooms does Primrose House have?

There are 66 Single Rooms.

What are the Facilities & Services at Primrose House?

Own Furniture if required, Pet Friendly (or by arrangement), Smoking not permitted, Close to Local shops, Near Public Transport, Lift, Wheelchair Access, Gardens, Bar/Café, Residents Kitchenette, Phone Point in own room, Television point in own room & Residents Internet Access are some of the Facilities & Services.

How far is Primrose House to the centre of Brough?

0.6 mile(s) as the crow flies, distance by road may be significantly further.

Information on this page is displayed without responsibility for its accuracy on the part of carehome.co.uk. Please contact Primrose House to verify any information. View our terms and conditions. Primrose House has an Enhanced Service - more info.