Primrose House

Bluebird Way, Brough HU15 1XB
Review Us
9.9 52 Reviews
  • Primrose House, Brough
Primrose House Care Home is a purpose-built luxury care home located in Brough, and provides friendly and comfortable residential and dementia care for up to 66 residents in single, ensuite rooms. The home benefits from facilities such as a library, hairdressing salon and cinema room. There is also spacious living and dining areas for residents to relax, socialise and spend time with loved ones during visits.

The dedicated care team gets to know each resident, working with them and their loved ones to create detailed care plans so that their needs are always met. The care team provides individual and compassionate care by getting to know each individual and building strong relationships with them and their loved ones.

Residents living with dementia receive quality dementia care, provided by colleagues, who are fully trained to ensure their approach is the best for residents living with dementia.

If you'd like to find out more about the home and what they have to offer, the team are happy to help.
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Care Provided by Primrose House

Primary Care Categories

  • Older Person Care
  • Dementia
  • Physical Disability
  • Younger Adults

Length of Stay

  • Permanent Care
  • Respite Care

Care Types Provided

  • Residential Care
  • Dementia Residential Care
  • For a maximum of 66 Service Users

Dementia Care Types

  • Mild Dementia
  • Moderate Dementia

Other Care Provided

  • Parkinson's Disease
  • Stroke
  • Palliative / End of Life Care
  • COPD/Pulmonary Disease
  • Bariatric Care/Obesity
  • Convalescent Care
  • Acquired Brain Injury (ABI)
  • Day Care

Facilities

  • Own Furniture if required
  • Pet Friendly (or by arrangement)
  • Smoking not permitted
  • Close to Local shops
  • Near Public Transport
  • Lift
  • Wheelchair Access
  • Gardens
  • Bar/Café
  • Residents Kitchenette
  • Phone Point in own room
  • Television point in own room
  • Residents Internet Access

Funding & Fees What's included?

Weekly Charges per Person

  • Self-Funded Residential Care: £1275 – £1445
  • Self-Funded Residential Dementia Care: £1275 – £1445
  • RESPITE Self-Funded Residential Care: from £1445
  • RESPITE Self-Funded Residential Dementia Care: from £1445

At Danforth Care Homes, One Inclusive Fee Covers It All


Choosing the right care home for yourself or a loved one is a big decision, and we’re here to make it simpler. At Danforth Care Homes, we pride ourselves on offering one inclusive fee across all our homes. This means no unexpected costs or additional fees—ever.


Here’s what’s included:


All Levels of Care: Whether needs change over time, our comprehensive care ensures residents always receive the right level of support.


Accommodation: A comfortable, private room to call home.


Nutritious Meals: Delicious, chef-prepared meals tailored to residents' preferences and dietary needs.


Lifestyle Activities: Daily activities and events organized by our dedicated in-house lifestyle team, designed to engage, entertain, and enrich.


Weekly Services: Visits from a professional hairdresser and chiropodist are part of our commitment to residents’ well-being.


Our all-inclusive approach ensures peace of mind for residents and their families, so they can focus on what truly matters—quality time together.

These prices are only a guideline, please contact Primrose House to find out the exact price for your requirements.

Contact Primrose House to confirm what's included and get a personalised quote:

Funding Types Accepted

  • Self Funding (Private)
  • Local Authority with Top Up
  • Local Authority
  • NHS Continuing Healthcare (CHC)

Contact Primrose House to confirm what's included and get a personalised quote:

Good to Know

Group/Owner

Person in Charge

  • Braiden Brettell (Care Home Manager)

Local Authority / Social Services

Admission Information

  • Ages from 18 to 120

Care Home Design/Build

  • Purpose Built: Yes
  • Year Purpose Built: 2023
  • Last Refurbishment: 2023
  • Number of floors: 2

Room Information

  • Single Rooms (66)
  • Couples/Companion Rooms (0)
  • Single Rooms with Ensuite Wet Room (66)

Parking

  • On site private car park

Primrose House Reviews (52)

9.9

Primrose House has a Review Score of 9.9 (9.865) out of 10, based on 38 reviews in the last 2 years.
Over all time Primrose House has 52 reviews.

Overall Experience
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Date Published
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Reviewer Connection to Primrose House
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Total of 52, showing 21-40
Review from Julie D (Daughter of Resident) published on 24 September 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Wow. Primrose House Care Home is fabulous. The care and support my Mum and us as a family have received is first-class. All members of staff go above and beyond to ensure our Mum's needs are met with utmost professionalism and dignity. It is like being part of one big family.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your lovely review, I am so pleased Mum has settled so well and as a family you are so pleased with the care Mum is receiving. We are so pleased to welcome you into the Primrose House…read more
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Review from Denise R (Daughter of Resident) published on 20 September 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Dad arrived August 24 at Primrose House for end-of-life care. Right from the beginning, Dad was treated with respect, dignity and the best care the family could have wished for. We thank all the staff and management for all their help. We could not have wished for more.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your lovely review; I am so pleased we were able to care for Dad at Primrose House and able to support you all through this difficult time.
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Review from Patricia P (Sister of Resident) published on 19 September 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
This was my first visit to Primrose House in Brough and we, my husband and I, were so impressed with every aspect of this care home. Everything was perfect.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your lovely review, I am so pleased both yourself and your husband enjoyed your visit to Primrose House. We will look forward to seeing you again soon.
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Review from G W (Friend of Resident) published on 18 September 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Visited a friend of the family. Good atmosphere with lots going on for people to be involved in if they want to.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your review, I am so pleased you enjoyed your visit to your friend at Primrose House and enjoyed the activities taking place during your visit. Thank you.
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Review from Stanley W (Husband of Resident) published on 13 September 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
This was my third time at Primrose House and it was very good, staff are brilliant, looked after my wife and myself, never too much trouble to help day and night.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your wonderful review, I am so pleased you enjoy your stays at Primrose House and we love being able to care for you and your wife. We hope to see you both again very soon.
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Review from James S (Grandson of Resident) published on 13 September 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
I have been incredibly impressed with the care that my grandma has received over the year that she was in residence. The staff have been warm and caring, not only to her but also to myself and other visitors she has had. The room was always spotless and warm. Care staff were always quick to respond
to the buzzer! The care and respect given to my grandma at the end of her life was more than could be asked for. This was true as well to us as family following her passing. An amazing place!
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your wonderful review, I am so pleased you were pleased with the care your Grandma received whilst in our care at Primrose House. The whole team send their condolences to you and your…read more
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Review from Sam S (Grandson of Resident) published on 11 September 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
From the beginning the staff were/are incredibly respectful and welcoming. I have always seen them treat my grandmother with respect. The rooms and full facility is clean and spotless. The food is some of the best I've seen.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your wonderful review, I am so pleased you are happy with the care your Grandmother is receiving. Our chefs work incredibly hard to ensure our residents receive nutritious and…read more
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Review from Lee S (Son of Resident) published on 11 September 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
My mum had been with you for almost a year and throughout that time she has received wonderful and loving care. She was spoken to as an adult, I never heard one staff member talk to her using child-like language, it was always adult to adult. They adapted their physical care to meet the needs of my
mum as she physically became more poorly. No matter who the staff member was or their role within the team, they all were caring and had time for her, no one rushed in and out of her room. I know I cannot name names but the care my mum received on the morning of her passing from the four night staff was exemplary.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for such a lovely review, sending you and your family our sincere condolences at this difficult time. It was an absolute pleasure caring for your mum. The team always pride themselves on…read more
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Review from J K (Respite Resident) assisted by family/friend published on 9 September 2024 Submitted via Postal Card • Report
Overall Experience 4.0 out of 5
A very pleasant period of respite in a new and modern care home. I was really pleased with the levels of high service. All the members of staff were first-class and dealt with any specific request I had.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your positive comments and feedback regarding your recent respite stay at Primrose House. I am so pleased you were happy with the high level of care you received. Our staff pride…read more
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Review from D B (Daughter of Resident) published on 23 July 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
Primrose House has made the transition from home to care easy for me and my parents. The environment is welcoming, encouraging, and supportive, especially when we are feeling anxious about leaving our loved ones with strangers. Believe me, strangers soon become friends and we feel we are part of the
Danforth family. Although my parents have only been in for respite, so far, we had no hesitation in getting them booked in again. It's a home-from-home environment with a luxury hotel feel, making respite care feel like a holiday.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your wonderful review and welcome to the Danforth Family. I am so pleased your parents enjoyed their respite stay with us and it gave you peace of mind knowing they were being well cared…read more
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Review from Paul H (Respite Resident) published on 5 June 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
I went into the home for respite care. The staff were all brilliant, attentive, polite and exceptionally helpful and nothing was too much trouble. My room was well equipped and cleaned daily. Any emergencies were dealt with quickly and sympathetically. The meals were varied, well cooked and seemed to
cater for all tastes. I was fortunate to have chosen this outstanding establishment.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your wonderful review, I am so pleased you enjoyed your respite stay at Primrose House. Please do not hesitate to contact us if you require our assistance again in the future.
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Review from Juliet L (Daughter of Resident) published on 25 April 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
We have been really impressed with the welcome, service and care for mother (in-law) at Primrose House. We had an emergency at home and she had to be admitted as a result of husband carer becoming incapacitated. We live 200 miles away with the rest of the family living in the USA. But we had done our
research and pre-visited Primrose in 2023 where we had met one of the staff members. Within 2 hours of us calling for help, this staff member had visited MIL at home, arranged assessment and contracts. She was admitted that afternoon and we were able to rest knowing she was being cared for while husband in hospital. She has Alzheimer's and gets very confused. But the team at Primrose have been amazing. They have kept up the communication with us and the respite care she received couldn't have been better. Thank you.
Reply from Max Andrews, Business Support Manager at Primrose House
Thank you for your review Juliet, we are delighted to hear about your positive experience with Primrose House. Providing exceptional care and support, especially during challenging times, is at the…read more
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Review from Andrew F (Son of Resident) published on 6 February 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
We put Mother in Primrose House in Brough for some rest-bite care while Father was in hospital - the care she received from the manager and the team was second to none - it was good to know that my mother was in great hands and being looked after in such a caring way.
Reply from Max Andrews, Business Support Manager at Primrose House
Thank you for your fantastic feedback regarding the care your father is receiving at Primrose House. Feedback like yours confirms the great work the whole team do, and we will ensure your kind words…read more
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Review from M G (Daughter of Resident) published on 22 January 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
During the Christmas period, on Christmas Eve morning (Sunday), I was seeking a rehabilitation centre urgently for my mother. Primrose team were helpful and understood our needs. Pre-assessment was carried out on the same day at the hospital where my mother was recovering from a back operation. She
was transferred on Boxing Day. For the past two weeks, Primrose House team have cared for and looked after my mum fantastically. She is now well enough to return to her home. Primrose was highly recommended by my friends. Primrose House team helped my disabled mum to settle and feel loved and cared for. The Primrose team is what makes this care/nursing home so great.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your wonderful review; I am so pleased the team were able to act so quickly and get Mum settled into Primrose House. The team really focus on delivering person-centred care and your…read more
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Review from John P (Son of Resident) published on 18 January 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
I found the staff to be excellent. From the initial visit to my mum's house and throughout her time in the home, they have been great. The home is really high quality, an excellent building newly opened with excellent facilities. All the staff I have come across have been helpful and supportive.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your kind words; we are so pleased Mum enjoyed her respite stay with us at Primrose House. We will look forward to welcoming Mum again in the future. Thank you.
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Review from Lois H (Daughter of Resident) published on 11 January 2024 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Mum stayed at Primrose House for three weeks of respite care. The care and support Mum received was second to none. Everyone is so kind and friendly. Mum felt at home straight away. The rooms are beautifully decorated and exceptionally clean. I would most certainly recommend Primrose House. Thank you
to all the staff for making Mum so welcome.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your wonderful review. We are so pleased Mum enjoyed her three weeks respite stay with us. We would be more than happy to welcome Mum back to Primrose House in the future. I will ensure…read more
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Review from Rick C (Son of Resident) published on 4 January 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
This is a lovely home, very clean, modern and well-designed.
The room is a good size and the en suite with a great walk-in shower.
There is no hospital feel about the place, it feels much more like a hotel.
The staff were all lovely and very attentive. I am relieved that my mum is being cared for
to this level.
Thank you to all of you.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your wonderful review, we are so pleased Mum is happy and settled. The team at Primrose house prides itself on providing outstanding care and reviews like yours confirm the fantastic…read more
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Review from F T (Grandson of Resident) published on 4 January 2024 Submitted via Website • Report
Overall Experience 5.0 out of 5
I went to see my grandad in the care home for the first time today. I was pleasantly surprised with how amazing the staff were and how happy my grandad was at the care home. I feel so relieved knowing he is in such good hands and I know the staff at Primrose House will be able to cater to all of their
needs.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your lovely review, we are so pleased to hear your grandad is happy and has settled so well at Primrose House. We will ensure your feedback is shared with the whole team. Thank you.
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Review from Paul A (Son of Resident) published on 7 December 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
My mum has settled into Primrose House extremely quickly and is happier than I have seen her in a very, very long time. It is clear that the whole team understand what is important to her and the personalised care she receives as a result is outstanding. Everyone is extremely friendly and it’s a very
welcoming environment, there is always something going on and Mum is much, much more engaged than I ever thought she would be! It is abundantly clear that the whole team, from management to the carers, are professional, genuinely kind and dedicated to the wellbeing of the residents; very reassuring. The home itself is more like a five-star hotel with lovely en-suite rooms, lots of social areas, dedicated dining spaces and even a cinema room - a very thoughtful design. I would also like to acknowledge the kindness and support the wider family has received during a very stressful time.
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your wonderful review and your kind words, we are so pleased Mum has settled well and is happy. We pride ourselves on person-centred care and your review confirms the fantastic work the…read more
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Review from Lisa T (Daughter of Resident) published on 28 November 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
Very friendly staff, the care is outstanding and the residents are treated with huge amounts of respect and dignity. My mum has settled in wonderfully even though she only recently moved in. She feels very loved and comfortable. Gorgeous rooms and food!
Reply from Amy Batchelor, Customer Relations Manager at Primrose House
Thank you for your wonderful review, we are so pleased Mum has settled in so well and feels loved and comfortable. Our team really focus on a person-centred care approach and your feedback confirms…read more
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Current Review Score: 9.9 (9.865)

Overview of Review Score

The Review Score of 9.9 (9.865) out of 10 for Primrose House is based on a) the Average Rating and b) the number of positive Reviews.

  1. The Average Rating is 4.9 out of 5 from 38 Reviews in the last 24 months.
  2. The score for the number of positive Reviews is 5.0 out of 5 from 37 positive Reviews in the last 24 months.

Detailed Breakdown of Review Score

The maximum Review Score for a Care Home is 10, which is made up from the Average Rating of Reviews (maximum of 5 points) and the Number of Reviews (maximum of 5 points) in the last 24 months:

  1. 5 Points are available for the Average Rating from all Reviews in the last 24 months. The Average Rating of 4.865 for Primrose House is calculated as follows: ( (402 Excellents x 5) + (37 Goods x 4) + (12 Satisfactorys x 3) ) ÷ 451 Ratings = 4.865
  2. 5 Points are available for the number of Positive Reviews in the last 24 months. A Positive Review is defined as any Review with an 'Overall Experience' of '4' or '5' (out of a max rating '5'). The 5 Points relating to the number of positive Reviews for Primrose House is based on 37 positive Reviews in the last 24 months and is calculated as per below:

    The 5 points available are broken down as follows:

    1. 4 points are available for the first 10 Positive Reviews in the last 24 months; 3 points for the first Positive Review, and then 0.125 Points for each of the next four Positive Reviews and then 0.1 Points for the next five Positive Reviews. (1st = 3.000, 2nd = 0.125, 3rd = 0.125, 4th = 0.125, 5th = 0.125, 6th = 0.100, 7th = 0.100, 8th = 0.100, 9th = 0.100, 10th = 0.100) 3 + 0.125 + 0.125 + 0.125 + 0.125 + 0.1 + 0.1 + 0.1 + 0.1 + 0.1 = 4
    2. 1 point is available for the number of Positive Reviews reaching 20% of the registered maximum number of service users in the last 24 months. If this number is partially reached, then that proportion of 1 point is given. eg a Care Home registered for a maximum of 50 service users has to reach 10 Positive Reviews to receive 1 point, if it has 7 reviews it will receive 0.7 points. 20% of the 66 registered maximum number of service users is 13.2, which has been reached with 37 Positive reviews. Points = 1
  3. When a Review is submitted by someone who has previously submitted a Review, only the latest Review will count towards the Review Score.
  4. If a Care Home does not have a review in the last 24 months, then it will not have a Review Score.

Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 20 Oct 2025

Overall Good

  • Caring Good
  • Effective Good
  • Responsive Good
  • Safe Good
  • Well-led Good
Care Quality Commission is responsible for the registration and inspection of social care services in England. View Latest Report

Bed Vacancies

Please contact us for latest vacancies.

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Awards / Recognitions (1)

Meet the Team (2)

Braiden

Braiden Brettell

Job Title: General Manager Joined: 2023

Braiden has worked in the health and social care sector since 2017, beginning his career as a care assistant specialising in residential dementia care. While he has also supported young adults in the community, his true passion lies in caring for the elderly, particularly those with dementia. Braiden’s creativity, rooted in his earlier interest in performing arts, fuels his commitment to providing a person-centred approach to care.


In his role, Braiden uses his technical skills to guide and support staff, helping them achieve both personal and professional goals.


Outside of work, Braiden values quality time with his family and enjoys city breaks across Europe, where he immerses himself in learning about different cultures.

Dave

Dave Waltham

Job Title: Front of House Manager Joined: 2025

Dave brings over two decades of valuable experience in customer service, administration and human resources to his role at Primrose House. Dave began his career in retail in 2001 whilst at college, before moving into administrative work in 2004. He later qualified in Human Resources and went on to hold a variety of HR and project-based roles through to 2025.


Born and raised in Hull, Dave has always lived in the East Yorkshire area. Earlier this year, he chose to take a new direction by joining a care home setting, seeking a role that offered greater variety and personal reward.


With extensive experience in both customer-facing and staff-support roles, Dave excels in building positive relationships and ensuring clients, families and residents feel welcomed and supported.


He is genuinely passionate about his work and is always willing to help in any area of the home.


Outside of work, Dave enjoys socialising with close friends, travelling and going for long walks with his energetic puppy.

Information on this page is displayed without responsibility for its accuracy on the part of carehome.co.uk. Please contact Primrose House to verify any information. View our terms and conditions. Primrose House has an Enhanced Service - more info.