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Primrose House

Bluebird Way, Brough, East Riding of Yorkshire HU15 1XB
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very impressed with environment, facilities and cleanliness as well as friendlinessLinda B(Daughter of Resident/Service User)
Primrose House, Brough
Primrose House, Brough
Primrose House, Brough

Primrose House is a friendly, modern care home in Brough, providing 24-hour residential and dementia care, along with short-term respite stays and compassionate end-of-life support.

A knowledgeable and caring team work closely with residents and families to create a welcoming, supportive community where everyone feels at home. Residents have access to a range of high-quality facilities, including a café, cinema room, and hair and beauty salon.

Each resident enjoys a thoughtfully designed...  

Care Provided by Primrose House

Primary Care Categories

  • Older Person Care
  • Dementia
  • Physical Disability
  • Younger Adults

Length of Stay

  • Permanent Care
  • Respite Care

Care Types Provided

  • Residential Care
  • Dementia Residential Care
  • For a maximum of 66 Service Users

Dementia Care Types

  • Mild Dementia
  • Moderate Dementia

Other Care Provided

  • Parkinson's Disease
  • Stroke
  • Palliative / End of Life Care
  • COPD/Pulmonary Disease
  • Bariatric Care/Obesity
  • Convalescent Care
  • Acquired Brain Injury (ABI)

Facilities

  • Own Furniture if required
  • Pet Friendly (or by arrangement)
  • Smoking not permitted
  • Close to Local shops
  • Near Public Transport
  • Lift
  • Wheelchair Access
  • Gardens
  • Bar/Café
  • Residents Kitchenette
  • Phone Point in own room
  • Television point in own room
  • Residents Internet Access

Funding & Fees

Weekly Charges per Person

Type of carePermanentRespite
Residential CareFrom £1,474From £1,658
Residential Dementia CareFrom £1,474From £1,658
Fees are subject to a pre-admission needs assessment which is required to fully understand the level of

care and support required by each individual. Premium rooms normally require an additional charge.

What’s included?
• All care and support including a monthly review of care plans
• All meals, snacks and drinks freshly prepared every day by our chef
• In-house café with homemade cakes, and a variety of speciality teas and coffees
• Use of in-house cinema
• Access to landscaped gardens
• Activities and lifestyle programme
• All utilities and other accommodation costs
• Housekeeping and laundry services

• WiFi internet access

Please note, the weekly fee does not include hairdressing, chiropody or other healthcare visits or
appointments not covered by the NHS, toiletries, newspapers or magazines, any over the counter
medications that a GP wouldn’t normally prescribe such as paracetamol and indigestion relief, and any
other privately arranged healthcare. Should you require an escort to hospital appointments, we may apply

an agreed hourly charge for this service.

Contact Primrose House to confirm what's included and get a personalised quote:

Funding Types Accepted

  • Self-Funding (Private)
  • Local Authority with Top-up
  • Local Authority
  • NHS Continuing Healthcare (CHC)

Good to Know

Group / Owner

Person in charge

  • Braiden Brettell(Home Manager)

Local Authority / Social Services

Admission Information

  • Mixed (no single-gender units)
  • Ages from 18 to 120

Care Home Design/Build

  • Purpose Built: Yes
  • Year Purpose Built: 2023
  • Last Refurbishment: 2023
  • Number of floors: 2

Room Information

  • Single Rooms (66)
  • Single Rooms with ensuite Wet Room (66)

Parking

  • On site private car park

Primrose House Reviews (53)

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9.8

Primrose House has a Review Score of 9.8 (9.843) out of 10, based on 30 reviews in the last 2 years. Over all time Primrose House has 53 reviews.

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Showing 53 reviews matching selected criteria
Review from C N (Friend of Resident) published on 18 October 2024 Submitted via Postal Card
Overall Experience

I felt so impressed with the kindness, care, and attention given to my friends who stayed as a couple for a 2 week respite break. All standards were maintained to the highest levels, and I would have no hesitation in recommending this house to anyone.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you are happy with the care your friends received during their respite stay at Primrose House. Thank you for taking the time to leave us a review it is really appreciated.

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Review from Julie D (Daughter of Resident) published on 24 September 2024 Submitted via Postal Card
Overall Experience

Wow. Primrose House Care Home is fabulous. The care and support my Mum and us as a family have received is first-class. All members of staff go above and beyond to ensure our Mum's needs are met with utmost professionalism and dignity. It is like being part of one big family.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, I am so pleased Mum has settled so well and as a family you are so pleased with the care Mum is receiving. We are so pleased to welcome you into the Primrose House Family.

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Review from Denise R (Daughter of Resident) published on 20 September 2024 Submitted via Postal Card
Overall Experience

Dad arrived August 24 at Primrose House for end-of-life care. Right from the beginning, Dad was treated with respect, dignity and the best care the family could have wished for. We thank all the staff and management for all their help. We could not have wished for more.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review; I am so pleased we were able to care for Dad at Primrose House and able to support you all through this difficult time.

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Review from Patricia P (Sister of Resident) published on 19 September 2024 Submitted via Postal Card
Overall Experience

This was my first visit to Primrose House in Brough and we, my husband and I, were so impressed with every aspect of this care home. Everything was perfect.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, I am so pleased both yourself and your husband enjoyed your visit to Primrose House. We will look forward to seeing you again soon.

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Review from G W (Friend of Resident) published on 18 September 2024 Submitted via Postal Card
Overall Experience

Visited a friend of the family. Good atmosphere with lots going on for people to be involved in if they want to.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your review, I am so pleased you enjoyed your visit to your friend at Primrose House and enjoyed the activities taking place during your visit. Thank you.

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Review from Stanley W (Husband of Resident) published on 13 September 2024 Submitted via Postal Card
Overall Experience

This was my third time at Primrose House and it was very good, staff are brilliant, looked after my wife and myself, never too much trouble to help day and night.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you enjoy your stays at Primrose House and we love being able to care for you and your wife. We hope to see you both again very soon.

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Review from James S (Grandson of Resident) published on 13 September 2024 Submitted via Postal Card
Overall Experience

I have been incredibly impressed with the care that my grandma has received over the year that she was in residence. The staff have been warm and caring, not only to her but also to myself and other visitors she has had. The room was always spotless and warm. Care staff were always quick to respond to the buzzer! The care and respect given to my grandma at the end of her life was more than could be asked for. This was true as well to us as family following her passing. An amazing place!

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you were pleased with the care your Grandma received whilst in our care at Primrose House. The whole team send their condolences to you and your family at this very difficult time. Thank you for taking the time to leave us a review.

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Review from Sam S (Grandson of Resident) published on 11 September 2024 Submitted via Postal Card
Overall Experience

From the beginning the staff were/are incredibly respectful and welcoming. I have always seen them treat my grandmother with respect. The rooms and full facility is clean and spotless. The food is some of the best I've seen.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you are happy with the care your Grandmother is receiving. Our chefs work incredibly hard to ensure our residents receive nutritious and well-varied meals and your review confirms the fantastic work the whole team do. Thank you.

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Review from Lee S (Son of Resident) published on 11 September 2024 Submitted via Postal Card
Overall Experience

My mum had been with you for almost a year and throughout that time she has received wonderful and loving care. She was spoken to as an adult, I never heard one staff member talk to her using child-like language, it was always adult to adult. They adapted their physical care to meet the needs of my mum as she physically became more poorly. No matter who the staff member was or their role within the team, they all were caring and had time for her, no one rushed in and out of her room. I know I cannot name names but the care my mum received on the morning of her passing from the four night staff was exemplary.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for such a lovely review, sending you and your family our sincere condolences at this difficult time. It was an absolute pleasure caring for your mum. The team always pride themselves on delivering outstanding personalised care and offering a warm and welcoming environment for their loved ones and your review confirms the fantastic work they do. Thank you.

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Review from J K (Respite Resident) published on 9 September 2024 Submitted via Postal Card
Overall Experience

A very pleasant period of respite in a new and modern care home. I was really pleased with the levels of high service. All the members of staff were first-class and dealt with any specific request I had.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your positive comments and feedback regarding your recent respite stay at Primrose House. I am so pleased you were happy with the high level of care you received. Our staff pride themselves on delivering outstanding care and your review confirms the fantastic work they do. Thank you.

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Review from D B (Daughter of Resident) published on 23 July 2024 Submitted via Website
Overall Experience

Primrose House has made the transition from home to care easy for me and my parents. The environment is welcoming, encouraging, and supportive, especially when we are feeling anxious about leaving our loved ones with strangers. Believe me, strangers soon become friends and we feel we are part of the Danforth family. Although my parents have only been in for respite, so far, we had no hesitation in getting them booked in again. It's a home-from-home environment with a luxury hotel feel, making respite care feel like a holiday.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review and welcome to the Danforth Family. I am so pleased your parents enjoyed their respite stay with us and it gave you peace of mind knowing they were being well cared for. We will look forward to welcoming them back when they need another break. Thank you.

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Review from Paul H (Respite Resident) published on 5 June 2024 Submitted via Postal Card
Overall Experience

I went into the home for respite care. The staff were all brilliant, attentive, polite and exceptionally helpful and nothing was too much trouble. My room was well equipped and cleaned daily. Any emergencies were dealt with quickly and sympathetically. The meals were varied, well cooked and seemed to cater for all tastes. I was fortunate to have chosen this outstanding establishment.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you enjoyed your respite stay at Primrose House. Please do not hesitate to contact us if you require our assistance again in the future.

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Review from Juliet L (Daughter of Resident) published on 25 April 2024 Submitted via Website
Overall Experience

We have been really impressed with the welcome, service and care for mother (in-law) at Primrose House. We had an emergency at home and she had to be admitted as a result of husband carer becoming incapacitated. We live 200 miles away with the rest of the family living in the USA. But we had done our research and pre-visited Primrose in 2023 where we had met one of the staff members. Within 2 hours of us calling for help, this staff member had visited MIL at home, arranged assessment and contracts. She was admitted that afternoon and we were able to rest knowing she was being cared for while husband in hospital. She has Alzheimer's and gets very confused. But the team at Primrose have been amazing. They have kept up the communication with us and the respite care she received couldn't have been better. Thank you.

Reply from Max Andrews, Business Support Manager at Primrose House

Thank you for your review Juliet, we are delighted to hear about your positive experience with Primrose House. Providing exceptional care and support, especially during challenging times, is at the heart of what we do. Thank you for trusting us with your loved one's well-being.

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Review from Andrew F (Son of Resident) published on 6 February 2024 Submitted via Website
Overall Experience

We put Mother in Primrose House in Brough for some rest-bite care while Father was in hospital - the care she received from the manager and the team was second to none - it was good to know that my mother was in great hands and being looked after in such a caring way.

Reply from Max Andrews, Business Support Manager at Primrose House

Thank you for your fantastic feedback regarding the care your father is receiving at Primrose House. Feedback like yours confirms the great work the whole team do, and we will ensure your kind words are shared with the team. Thank you.

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Review from M G (Daughter of Resident) published on 22 January 2024 Submitted via Postal Card
Overall Experience

During the Christmas period, on Christmas Eve morning (Sunday), I was seeking a rehabilitation centre urgently for my mother. Primrose team were helpful and understood our needs. Pre-assessment was carried out on the same day at the hospital where my mother was recovering from a back operation. She was transferred on Boxing Day. For the past two weeks, Primrose House team have cared for and looked after my mum fantastically. She is now well enough to return to her home. Primrose was highly recommended by my friends. Primrose House team helped my disabled mum to settle and feel loved and cared for. The Primrose team is what makes this care/nursing home so great.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review; I am so pleased the team were able to act so quickly and get Mum settled into Primrose House. The team really focus on delivering person-centred care and your review confirms the fantastic work they all do. I am so pleased Mum is now well enough to return home. Please do not hesitate to contact us in the future if Mum needs us. Thank you.

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Review from John P (Son of Resident) published on 18 January 2024 Submitted via Postal Card
Overall Experience

I found the staff to be excellent. From the initial visit to my mum's house and throughout her time in the home, they have been great. The home is really high quality, an excellent building newly opened with excellent facilities. All the staff I have come across have been helpful and supportive.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your kind words; we are so pleased Mum enjoyed her respite stay with us at Primrose House. We will look forward to welcoming Mum again in the future. Thank you.

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Review from Lois H (Daughter of Resident) published on 11 January 2024 Submitted via Postal Card
Overall Experience

Mum stayed at Primrose House for three weeks of respite care. The care and support Mum received was second to none. Everyone is so kind and friendly. Mum felt at home straight away. The rooms are beautifully decorated and exceptionally clean. I would most certainly recommend Primrose House. Thank you to all the staff for making Mum so welcome.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review. We are so pleased Mum enjoyed her three weeks respite stay with us. We would be more than happy to welcome Mum back to Primrose House in the future. I will ensure your kind words regarding the fantastic team at Primrose House are shared within the home. Thank you.

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Review from Rick C (Son of Resident) published on 4 January 2024 Submitted via Website
Overall Experience
This is a lovely home, very clean, modern and well-designed.
The room is a good size and the en suite with a great walk-in shower.
There is no hospital feel about the place, it feels much more like a hotel.
The staff were all lovely and very attentive. I am relieved that my mum is being cared for to this level.

Thank you to all of you.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, we are so pleased Mum is happy and settled. The team at Primrose house prides itself on providing outstanding care and reviews like yours confirm the fantastic work they all do. I will ensure your feedback is shared with the whole team. Thank you.

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Review from F T (Grandson of Resident) published on 4 January 2024 Submitted via Website
Overall Experience

I went to see my grandad in the care home for the first time today. I was pleasantly surprised with how amazing the staff were and how happy my grandad was at the care home. I feel so relieved knowing he is in such good hands and I know the staff at Primrose House will be able to cater to all of their needs.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, we are so pleased to hear your grandad is happy and has settled so well at Primrose House. We will ensure your feedback is shared with the whole team. Thank you.

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Review from Paul A (Son of Resident) published on 7 December 2023 Submitted via Website
Overall Experience

My mum has settled into Primrose House extremely quickly and is happier than I have seen her in a very, very long time. It is clear that the whole team understand what is important to her and the personalised care she receives as a result is outstanding. Everyone is extremely friendly and it’s a very welcoming environment, there is always something going on and Mum is much, much more engaged than I ever thought she would be! It is abundantly clear that the whole team, from management to the carers, are professional, genuinely kind and dedicated to the wellbeing of the residents; very reassuring. The home itself is more like a five-star hotel with lovely en-suite rooms, lots of social areas, dedicated dining spaces and even a cinema room - a very thoughtful design. I would also like to acknowledge the kindness and support the wider family has received during a very stressful time.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review and your kind words, we are so pleased Mum has settled well and is happy. We pride ourselves on person-centred care and your review confirms the fantastic work the whole team do at Primrose House. We will ensure your review is shared with the whole team. Thank you.

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Regulatory Rating

Care Quality Commission (CQC) Rating

Care Quality Commission is responsible for the registration and inspection of social care services in England.View Latest Report

Bed Vacancies

Please contact us for latest vacancies.

News (43) & Events (0)

News
  • 29 May 2026

    Care UK’s commitment to supporting residents has been nationally recognised, as the organisation took home the large care provider of the year accolade at the 2026 Care Home Awards. At...

  • 29 May 2026

    Residents in Care UK homes love getting out and about in nature where they can and, for one Dorset-based home, they’re celebrating World Bee Day with a buzz! Wimborne-based home,...

  • 29 May 2026

    Colleagues across Care UK are celebrating after being shortlisted in eleven categories at the Stars of Social Care Awards, the most the company has ever been shortlisted in at the...

Upcoming Events

There are no upcoming events for Primrose House.

Awards / Recognitions (117)

  • 23 Jul 2026Recipient: Care UK
  • 13 Jul 2026Recipient: Care UK
  • 26 Jun 2026Recipient: Care UK

Accreditations

There are no accreditations posted yet for Primrose House.

Meet the Team (1)

Braiden Brettell
Braiden BrettellJob Title:Home ManagerJoined: 2023

I have worked in the health and social care sector since 2017, beginning my career as a care assistant specialising in residential dementia care. While I have also supported young adults in the community, my true passion lies in caring for the elderly, particularly those with dementia. My creativity, rooted in my earlier interest in performing arts, fuels my commitment to providing a person-centred approach to care.

In this role, I use my technical skills to guide and support staff, helping them achieve both personal and professional goals.

Outside of work, I value quality time with my family and enjoy city breaks across Europe, where I immerse myself in learning about different cultures.

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