Primrose House

Bluebird Way, Brough HU15 1XB
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9.9 52 Reviews
  • Primrose House, Brough
Primrose House Care Home is a purpose-built luxury care home located in Brough, and provides friendly and comfortable residential and dementia care for up to 66 residents in single, ensuite rooms. The home benefits from facilities such as a library, hairdressing salon and cinema room. There is also spacious living and dining areas for residents to relax, socialise and spend time with loved ones during visits.

The dedicated care team gets to know each resident, working with them and their loved ones to create detailed care plans so that their needs are always met. The care team provides individual and compassionate care by getting to know each individual and building strong relationships with them and their loved ones.

Residents living with dementia receive quality dementia care, provided by colleagues, who are fully trained to ensure their approach is the best for residents living with dementia.

If you'd like to find out more about the home and what they have to offer, the team are happy to help.
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Care Provided by Primrose House

Primary Care Categories

  • Older Person Care
  • Dementia
  • Physical Disability
  • Younger Adults

Length of Stay

  • Permanent Care
  • Respite Care

Care Types Provided

  • Residential Care
  • Dementia Residential Care
  • For a maximum of 66 Service Users

Dementia Care Types

  • Mild Dementia
  • Moderate Dementia

Other Care Provided

  • Parkinson's Disease
  • Stroke
  • Palliative / End of Life Care
  • COPD/Pulmonary Disease
  • Bariatric Care/Obesity
  • Convalescent Care
  • Acquired Brain Injury (ABI)

Facilities

  • Own Furniture if required
  • Pet Friendly (or by arrangement)
  • Smoking not permitted
  • Close to Local shops
  • Near Public Transport
  • Lift
  • Wheelchair Access
  • Gardens
  • Bar/Café
  • Residents Kitchenette
  • Phone Point in own room
  • Television point in own room
  • Residents Internet Access

Funding & Fees What's included?

Weekly Charges per Person

  • Self-Funded Residential Care: from £1445
  • Self-Funded Residential Dementia Care: from £1445
  • RESPITE Self-Funded Residential Care: from £1445
  • RESPITE Self-Funded Residential Dementia Care: from £1445

Fees are subject to a pre-admission needs assessment which is required to fully understand the level of
care and support required by each individual. Premium rooms normally require an additional charge.


What’s included?
• All care and support including a monthly review of care plans
• All meals, snacks and drinks freshly prepared every day by our chef
• In-house café with homemade cakes, and a variety of speciality teas and coffees
• Use of in-house cinema
• Access to landscaped gardens
• Activities and lifestyle programme
• All utilities and other accommodation costs
• Housekeeping and laundry services
• WiFi internet access


Please note, the weekly fee does not include hairdressing, chiropody or other healthcare visits or
appointments not covered by the NHS, toiletries, newspapers or magazines, any over the counter
medications that a GP wouldn’t normally prescribe such as paracetamol and indigestion relief, and any
other privately arranged healthcare. Should you require an escort to hospital appointments, we may apply
an agreed hourly charge for this service.

These prices are only a guideline, please contact Primrose House to find out the exact price for your requirements.

Contact Primrose House to confirm what's included and get a personalised quote:

Funding Types Accepted

  • Self Funding (Private)
  • Local Authority with Top Up
  • Local Authority
  • NHS Continuing Healthcare (CHC)

Contact Primrose House to confirm what's included and get a personalised quote:

Good to Know

Group/Owner

Person in Charge

  • Braiden Brettell (Home Manager)

Local Authority / Social Services

Admission Information

  • Mixed (no single-gender units)
  • Ages from 18 to 120

Care Home Design/Build

  • Purpose Built: Yes
  • Year Purpose Built: 2023
  • Last Refurbishment: 2023
  • Number of floors: 2

Room Information

  • Single Rooms (66)
  • Couples/Companion Rooms (0)
  • Single Rooms with Ensuite Wet Room (66)

Parking

  • On site private car park

Primrose House Reviews (52)

9.9

Primrose House has a Review Score of 9.9 (9.852) out of 10, based on 33 reviews in the last 2 years.
Over all time Primrose House has 52 reviews.

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Review from V A (Daughter-in-law of Resident) published on 27 November 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
Primrose House is an outstanding care home.
My relative is a resident, and it is wonderful to see how happy she is at the home.
The staff are extremely professional and are truly dedicated to caring for the residents.
The rooms, facilities, food, and activities are all first-class.
It is such
a lovely welcoming place, and I would recommend this home without hesitation.
Reply from Amy Batchelor, Customer Relations Manager at Primrose HouseThank you for your kind words regarding the care your relative is receiving at Primrose House, It is great to hear how happy she is. The team always strive to ensure person-centred care is delivered at all times and feedback like this confirms the fantastic work they do. We will ensure your feedback is shared with the whole team. Thank you.
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Review from S B (Daughter-in-law of Resident) published on 13 November 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
As a family member of a resident at Primrose House, I have visited on many occasions. On every visit, you are greeted by friendly staff (including Cody and Winston with their very waggy tails) who always have time for a chat. There is always a positive buzz around the building with staff and residents
enjoying activities or chatting over a cup of tea. My mother-in-law has a beautiful room which looks out onto the garden and the cleanliness is second to none. Despite her initial worries about moving, the staff have been amazing at helping her to settle in and very quickly understood all about her and her needs. I particularly like the social media posts which allow us to see many of the activities she has been involved in. A big thank you to everyone at Primrose House.
Reply from Amy Batchelor, Customer Relations Manager at Primrose HouseThank you for your wonderful feedback regarding the care and attention your loved one is receiving at Primrose House. We are so pleased they have settled in well and enjoying all the fantastic activities that take place both inside and outside the home. We really value your feedback and we will ensure this is shared with the whole team. Thank you.
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Review from S T (Son of Resident) published on 3 November 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
I found this care home a brilliant place to stay at all the staff are very good at what they do nothing is too much trouble plus the home is looking after my mother who has advanced dementia the previous care home didn’t meet her needs so we moved her to this home which we find is ideal for her needs
Reply from Maxwell Andrews, Business Support Manager at Primrose HouseThank you for your wonderful feedback regarding your mum's experience when staying at Primrose House, your feedback will be shared with the whole team. The happiness, safety and needs of our residents are at the heart of everything that we do and your feedback reflects this. Thank you.
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Review from C B (Respite Resident) published on 1 November 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
The staff whilst I was there were wonderful! Helpful and friendly. Room facilities, very good. The facilities are not geared up for wheelchair use, the lift and door keypads are too high plus exiting the building is very difficult. Fold-down shower seats (wall-mounted) in the bathroom would have been
a good idea!
Reply from Max Andrews, Business Support Manager at Primrose HouseThank you for the wonderful feedback regarding the staff and facilities at Primrose House. We also appreciate your notes regarding the wheelchair accessibility issues. This is something we will raise with our maintenance team to look at readjusting the keypads as well as assessing the accessibility of the building and bathrooms. We will be sure to keep you updated with any changes.
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Review from Catherine U (Friend of Resident) published on 17 October 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
Visited Primrose Care Home today for the first time. Wonderful experience in a lovely environment with friendly staff who couldn’t do enough. Everywhere looked very clean and the room where my friend was beautiful with all en-suite facilities. My friend said the food was delicious and he was very happy
to be so well looked after. A huge thank you to all the team.
Reply from Amy Batchelor, Customer Relations Manager at Primrose HouseThank you for your wonderful feedback regarding your experience when visiting Primrose House, your feedback will be shared with the whole team. We are so pleased your friend is enjoying the delicious food our chefs are providing, along with the fantastic care they are receiving.
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Review from D L (Daughter of Resident) published on 13 October 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
This is a lovely home and the staff are second to none. I have received so much help from them where other agencies failed miserably. I cannot praise them enough, including the chefs who go out of their way to support my relative with a special diet.
Reply from Amy Batchelor, Customer Relations Manager at Primrose HouseThank you for the wonderful feedback regarding the care you are receiving at Primrose House, the team pride themselves on providing person-centred care and we will ensure your kind words are shared with the whole team.
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Review from Lesley H (Daughter of Resident) published on 31 August 2023 Submitted via Postal Card • Report
Overall Experience 4.0 out of 5
My initial contact with Primrose House was with the management team. I cannot fault their help and support during a very stressful time. I have found the staff to be friendly and helpful to myself at all times. I am very pleased with the way staff have helped my mother to settle and have shown her kindness
and attention especially when she has been upset. As numbers of residents increase I am hopeful that activities will become part of the daily life.
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Review from Andrew F (Son of Resident) published on 30 August 2023 Submitted via Postal Card • Report
Overall Experience 5.0 out of 5
Since Mum arrived at Primrose House, she has been very happy. Each time I have visited I've look through the doors to see Mum before I go in and each time she has one of the staff looking after her. The decor isn't like most care homes and it feels more like a hotel. I have been really impressed so
far.
Reply from Amy Batchelor, Customer Relations Manager at Primrose HouseThank you for your lovely comments regarding the care mum is receiving at Primrose House. Our staff always focus on a person-centred care approach, and it is lovely to receive such wonderful feedback. We are constantly striving to provide our residents with all the facilities and services needed to make them feel right at home.
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Review from L T (Son of Resident) published on 18 August 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
I visited my father on a cold wet day and received a very warm welcome at Primrose House. I had an initial chat about his care in the coffee shop in reception with the manager who was able to clearly explain the physio and other treatments my father is having. Dad said he was really enjoying the food
and the staff were very kind to him.
Reply from Meghan Tattersall, Sales and Marketing Manager at Primrose HouseThank you for taking the time for writing a lovely review of Primrose House and its team. I'm so glad to hear that your father is being well taken care of at Primrose House! It sounds like he is receiving the best care possible, and being made to feel welcome and safe. That's really wonderful, and it's good that he's enjoying the food. I'm glad that you had an opportunity to chat with the manager and find out more about your father's care. It's great that your father is receiving excellent treatment and being well looked after.
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Review from Phoebe T (Daughter of Resident) published on 18 August 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
A lovely welcome with offer of a drink. Staff extremely helpful and polite the home was immaculate and most residents in the lounge with great atmosphere and friendly staff. I would thoroughly recommend Primrose House
Reply from Meghan Tattersall, Sales and Marketing Manager at Primrose HouseThank you for your kind words. We are so glad to hear that you had such a positive experience at Primrose House. We strive to provide a great atmosphere, caring staff, and a clean and comfortable environment, and it is reassuring to know we are achieving this goal. We look forward to having you visit again soon.
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Review from Kate G (Daughter of Resident) published on 11 August 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
A professional yet welcoming, 'nothing too much trouble', 'one big family atmosphere at this beautiful caring home. Our mum moved here from a home in Hessle where the lack of care was making her so unhappy. At Primrose House, she has received the best care from day one. The staff are so attentive and
genuinely interested in providing the best care to their residents. A high standard of daily routines, lots of stimulating activities: hardworking staff with a true talent for care which is fantastic. We believe this is absolutely best for our mum which is so reassuring and what our mum deserves. Thank you to all the staff for helping our mum smile again.
Reply from Meghan Tattersall, Sales and Marketing Manager at Primrose HouseThank you so much for your kind words about Primrose House! It has been such a pleasure to welcome your mum and to make sure she is receiving the best possible care. Our team works hard every day to ensure our residents feel welcomed, comfortable, and truly part of our family. We're thrilled to see that your mum is more content and enjoying the activities and daily routine we offer here. We look forward to continuing to provide our high standards of care and giving your mum lots more to smile about in the future.
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Review from Karen L (Daughter of Resident) published on 28 July 2023 Submitted via Website • Report
Overall Experience 5.0 out of 5
My mum has gone for 2 weeks of respite care in this newly opened care home. Mum is in a standard room. The rooms are hotel-style with tv and Freeview, lots of cupboard space with plenty of lockable cupboards and a fridge.
The bathroom/ wet room is spacious also with decent cupboard space. The dining
areas are again hotel style and the food, which I have sampled myself is excellent with snacks and beverages in between. Above all the staff are lovely, caring and can’t do enough, nothing is too much trouble. There are plenty of activities on most days with a cinema room, hairdresser and chiropodist who attend regularly. I would highly recommend Primrose House.
Reply from Meghan Tattersall, Sales and Marketing Manager at Primrose HouseThank you for your wonderful review of Primrose House! We are so glad your mum is enjoying her respite care experience with us. It's great to hear that you tried the food and found it excellent and that the staff are kind, caring and accommodating. We are very proud of all of our activities, from the cinema room to the hairdresser and chiropodist who attend regularly. We also appreciate your high recommendation and hope your mum continues to have a pleasant stay with us. Thank you again!
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Current Review Score: 9.9 (9.852)

Overview of Review Score

The Review Score of 9.9 (9.852) out of 10 for Primrose House is based on a) the Average Rating and b) the number of positive Reviews.

  1. The Average Rating is 4.9 out of 5 from 33 Reviews in the last 24 months.
  2. The score for the number of positive Reviews is 5.0 out of 5 from 32 positive Reviews in the last 24 months.

Detailed Breakdown of Review Score

The maximum Review Score for a Care Home is 10, which is made up from the Average Rating of Reviews (maximum of 5 points) and the Number of Reviews (maximum of 5 points) in the last 24 months:

  1. 5 Points are available for the Average Rating from all Reviews in the last 24 months. The Average Rating of 4.852 for Primrose House is calculated as follows: ( (345 Excellents x 5) + (36 Goods x 4) + (11 Satisfactorys x 3) ) ÷ 392 Ratings = 4.852
  2. 5 Points are available for the number of Positive Reviews in the last 24 months. A Positive Review is defined as any Review with an 'Overall Experience' of '4' or '5' (out of a max rating '5'). The 5 Points relating to the number of positive Reviews for Primrose House is based on 32 positive Reviews in the last 24 months and is calculated as per below:

    The 5 points available are broken down as follows:

    1. 4 points are available for the first 20 Positive Reviews in the last 24 months; 3 points for the first Positive Review, 0.125 Points for each of the next four Positive Reviews, 0.05 Points for the next five Positive Reviews, and finally 0.025 Points for the next ten Positive Reviews. (1st = 3.000, 2nd = 0.125, 3rd = 0.125, 4th = 0.125, 5th = 0.125, 6th = 0.050, 7th = 0.050, 8th = 0.050, 9th = 0.050, 10th = 0.050, 11th = 0.025, 12th = 0.025, 13th = 0.025, 14th = 0.025, 15th = 0.025, 16th = 0.025, 17th = 0.025, 18th = 0.025, 19th = 0.025, 20th = 0.025) 3 + 0.125 + 0.125 + 0.125 + 0.125 + 0.05 + 0.05 + 0.05 + 0.05 + 0.05 + 0.025 + 0.025 + 0.025 + 0.025 + 0.025 + 0.025 + 0.025 + 0.025 + 0.025 + 0.025 = 4
    2. 1 point is available for the number of Positive Reviews reaching 20% of the registered maximum number of service users in the last 24 months. If this number is partially reached, then that proportion of 1 point is given. eg a Care Home registered for a maximum of 50 service users has to reach 10 Positive Reviews to receive 1 point, if it has 7 reviews it will receive 0.7 points. 20% of the 66 registered maximum number of service users is 13.2, which has been reached with 32 Positive reviews. Points = 1
  3. When a Review is submitted by someone who has previously submitted a Review, only the latest Review will count towards the Review Score.
  4. If a Care Home does not have a review in the last 24 months, then it will not have a Review Score.

Regulatory Rating

Care Quality Commission (CQC) Rating

Date: 20 Oct 2025

Overall Good

  • Caring Good
  • Effective Good
  • Responsive Good
  • Safe Good
  • Well-led Good
Care Quality Commission is responsible for the registration and inspection of social care services in England. View Latest Report

Bed Vacancies

Please contact us for latest vacancies.

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Awards / Recognitions (101)

Meet the Team (1)

Braiden

Braiden Brettell

Job Title: Home Manager Joined: 2023

Braiden has worked in the health and social care sector since 2017, beginning his career as a care assistant specialising in residential dementia care. While he has also supported young adults in the community, his true passion lies in caring for the elderly, particularly those with dementia. Braiden’s creativity, rooted in his earlier interest in performing arts, fuels his commitment to providing a person-centred approach to care.


In his role, Braiden uses his technical skills to guide and support staff, helping them achieve both personal and professional goals.


Outside of work, Braiden values quality time with his family and enjoys city breaks across Europe, where he immerses himself in learning about different cultures.

Information on this page is displayed without responsibility for its accuracy on the part of carehome.co.uk. Please contact Primrose House to verify any information. View our terms and conditions. Primrose House has an Enhanced Service - more info.