






The Whitebriars was built in the 1920s as a country house. It has been extended and modernised throughout the years yet still retains a homely atmosphere. The Whitebriars is situated approximately 60 yards from the seafront, close to the De La Warr Pavillion.
The Whitebriars is a calm, quiet and gentle home specialising in caring for those with early onset dementia.
Coast Care Group strive to focus on the individual residents differing...
Care Provided by Whitebriars
Primary Care Categories
- Older Person Care
- Dementia
- Learning Disability / Autism
- Mental Health Condition
- Physical Disability
- Visual / Hearing Impairment
- Alcohol / Drug Misuse
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 26 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- COPD/Pulmonary Disease
- Convalescent Care
- Acquired Brain Injury (ABI)
- Day Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Stairlift
- Wheelchair Access
- Gardens
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Whitebriars for full pricing details and T&Cs.
Contact Whitebriars to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Coast Care Group
- Private Owned
Person in charge
- Alicia Aling (Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: No
- Last Refurbishment: 2010
Room Information
- Single Rooms (24)
- Couples/Companion Rooms (1)
Visiting
- Whitebriars is open to visitors at anytime.
Parking
- There is plenty of parking at Whitebriars.
Whitebriars Reviews (49)
Whitebriars has a Review Score of 9.7 (9.681) out of 10, based on 9 reviews in the last 2 years.
Over all time Whitebriars has 49 reviews.
Whitebriars Care Home is a fantastic care home. My great-uncle and aunt are so well cared for by the wonderful staff and are encouraged to keep as independent as possible in a safe and loving environment. The day trips and activities that they organise are just brilliant, we cannot fault the team - truly amazing.
Thank you so much for your kind words, I'll be sure to pass on your wonderful feedback to the rest of the team.
The care, patience and understanding shown towards my father at Whitebriars have been outstanding. During the time he has been settling in, Dad has often been angry, upset and awkward - all of the staff have taken the time to reassure him and give him the dignity he so needed. He is now happy and settled.
Thank you so much for your kind words, I will of course ensure I hand over these lovely comments to the rest of the team at Whitebriars.
Whitebriars held a Jubilee party for all residents and families on the 2nd of June. We thought that the live music and setting were fabulous. We thought the food, staff and management got the party going. We (my husband and I) gave the day a 100% score.
Thank you for your kind words. It was great to have our first family and friends get together in two years. I think everyone was in the mood to party.
My mum moved into the home in December 2021 after living with us for three years. The staff at the home were brilliant in making mum's transition (and mine) as easy as possible. Since then mum has received fantastic care from all of the staff, as well as from the local GP practice. All of her needs are regularly assessed and where needed the care and support are amended to meet them. The care home feels like a home, mum feels safe and relaxed and enjoys the company being within a home brings. I am also made to feel really welcome and able to visit when I want each week. The staff are the stars, they show care and compassion for the residents, learning their individual likes and dislikes and giving the residents one to one time regularly. They always keep me well informed in a timely manner of any details I need to be made aware of. I would not hesitate to recommend the care home for respite or long term care.
Thank you for your kind words, we will pass this on to our staff team. It is lovely to have your Mum in the Whitebriars family.
I would like to thank all staff at Whitebriars for their care of my wife during a particularly turbulent time of her dementia, they were considerate and patient and assisted greatly in settling her and making her feel at home during her time there. Thanks again from a grateful husband.
Thank you very much for your kind words, I will pass on your comments to our staff team.
So impressed by the exemplary service provided by the whole team at Whitebriars! I was worried initially about placing Mum into respite as we'd had such a bad experience at another home, but the team reassured me, gave us a choice of rooms and were so patient when I reeled off a million questions! Mum settled in quickly, and things went so well that she has since become a permanent resident. Every single member of staff I've spoken to is friendly and approachable and knows exactly who Mum is and what she's been up to that day and are able to update me and let me know what activities she's involved in. Since being at Whitebriars, Mum's confidence has grown noticeably, she's made friends with the other residents and has been so much happier. It's so difficult making decisions on a loved one's behalf, especially when such big changes in their personality are happening and when you feel like an emotional wreck yourself, but we saw the benefits of Mum's stay at Whitebriars immediately.
Thank you so much for your kind words. We love having Mum as part of the Whitebriars family. We shall pass on all of your comments to the staff.
My mother in law has recently moved into Whitebriars and so far seems very happy. When talking to my mother in law she seems very relaxed and is loving life living with other people. She is very happy with the care she is receiving so far from staff. I have visited Whitebriars several times and I am very impressed with what I’ve seen so far. All residents seem very happy, staff are always very welcoming and the rooms are lovely. I would happily move in myself!
Thank you for your kind words. We are really pleased your mother in law is enjoying her time with us and particularly enjoying sharing time with the other residents.
Whitebriars offers a warm and homely atmosphere that is evident from the moment the door opened. The decor is light and cheerful and the staff (from the management to the domestic helpers) are friendly and kind. The carers definitely "go the extra mile" to ensure that our loved ones are treated with dignity, kindness, and affection. All in all first class.
Thank you for your kind words, we will make sure that this is passed onto all of the team.
The most stand-out thing about Whitebriars is the care and dignity that the residents are treated with. Not being close to Bexhill, this takes all the worry of having an elderly relative with some health issues away, knowing that they are being cared for properly. The activities and mini-bus trips make all the difference to the well-being of Mum. You are always given a warm welcome when you visit and the phone is always pleasantly answered.
Thank you for your kind words. We are pleased to say we are now back to getting out on mini bus tours for our residents to enjoy.
Marvellous caring staff, the home is immaculate.
Thank you for your kind words, we will make sure to pass onto our staff teams.
Whitebriars demonstrate a level of care and empathy that's refreshing to see in these uncertain times. They have kept the residents safe and comfortable - my mother is very happy there. Pre-booked visits for the named visitors are well-organised and feel very Covid safe. After the face-to-face visit, I was able to look through the lounge window and see the amazing tea and cake selection laid on for their VE day celebration - everyone seemed to be enjoying themselves.
Thank you for your review. It’s great to be welcoming visitors back.
My stepfather moved into Whitebriars in September 2020 after an initial period, a big change to him. He settled well, unfortunately, due to Covid, we cannot go into the home to visit, but we do window visits where I call the home and we speak by phone and see each other through the window; this has worked well. The home always has different activities going on, something to suit everyone and most importantly, staff are efficient and friendly.
Thank you for your kind words. We are very much looking forward to welcoming visitors back this week. A step closer to normality.
Fantastic care home. The staff there are all lovely and the care is just exceptional. Every time I've visited, all of the residents seem to be very happy and content. I wouldn't hesitate to recommend Whitebriars, it really is a home from home.
Thank you for your kind words. We look forward to seeing you in person soon.
I myself and the family are more than pleased with the care and support my husband gets from the staff and all. They really go out of their way and there is never any problem ringing or face-timing which is a great help while we can't visit because of covid. I would recommend Whitebriars to anyone.
The staff and management team at Whitebriars are extremely friendly and helpful. They made sure my grandad settled in straight away and helped put my mind at ease. They often take residents on trips/activities and always maintain a high level of professionalism. The home has a really positive atmosphere and is in a great location. I highly recommend Whitebriars to those in a similar situation to me and my family.
Thank you for your kind words. We are so pleased your grandad is happy, has settled well and is enjoying his time with us.
I have admiration for the carers, they go above and beyond. Sadly I can't extend this gratitude to the management or owners if you have cause to complain. My father made this his home and we will be grateful for that at least.
Thank you for your feedback. Coast Care has an open and transparent culture and always responds to complaints in a full and comprehensive way. Thank you for your kind words regarding our care team, we are very proud of all of them who indeed go above and beyond.
I have been very happy for my Mum to be a daycare user and now a full-time resident at Whitebriars. The home is so homely and the staff are brilliant. I would recommend this care home to anyone. I struck god finding it.
- Caring staff who connected well with residents and wanted to know them and who they were
- frequent and meaningful activities
- homely atmosphere
- not large
- nice location
On visiting Whitebriars, we had a very good feeling about it and have not been in any way disappointed 12 months on. There are minibus trips 2 or 3 times a week, depending on the season, pub lunches, visits to castles, the fish farm, cream teas, walks out to the seafront for ice creams as well as 1 to 1 time. My mother-in-law recently went out to make a Christmas wreath with a member of staff. It now graces the front door and she couldn't be more proud. Craft and cooking activities take place in house as well, a variety of entertainers and animals also visit on a regular basis. She has company, a sense of home, things to do and people around her who genuinely care about her when we can't be there. The food is really good too.
Having moved my mother from another care home to Whitebriars a year ago, we are delighted with the progress she has made under the care of the manager and his team. There is a genuinely homely feel and excellent caring staff. My mother gets to participate in a wide range of activities, various crafts, cooking (her first-ever pizza) and trips out on the minibus. She has settled very well and made many friends. It's close to the seafront and she loves going for walks along the there when we visit.
Very friendly and caring staff. They have lots of activities for the residents to take part in. Nothing is too much trouble for them. The decor in the bedrooms is homely and clean. My father settled in very quickly.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 19 January 2023Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (47) & Events (0)
- 19 Mar 2025
Coast Care Homes Ltd are delighted to announce that the company has officially transitioned to an Employee Ownership Trust (EOT). An Employee Ownership Trust is a government backed scheme that...
- 16 Jan 2025
- 16 Jan 2025
There are no upcoming events for Whitebriars.
Awards / Recognitions (0)
There are currently no awards/recognitions posted yet for Whitebriars.
Accreditations
There are no accreditations posted yet for Whitebriars.
Meet the Team (5)

Kevin, alongside his wife Lynda, started the company in 2003 when they purchased Whitebriars. Before this, he had spent most of his career in the construction industry, before he decided he needed a career change.
Whilst Kevin did not have a background in care before this, Kevin quickly identified the areas of care that were failing and made it his mission to ensure Coast Care Homes Ltd was a leader in providing innovative outcomes and outstanding person-centred care. Kevin has been ever-present at all services and supports the management teams daily, offering experience and guidance.
Kevin’s inspiration came from David Sheard from Dementia Care Matters, and the ethos instilled by Kevin is present in all the services.

Lynda, alongside her husband Kevin, started the company in 2003 when they purchased Whitebriars.
Lynda has been involved with the shaping of Coast Care Homes since the beginning and has been a driver in ensuring the homes are welcoming and have a homely feel. Lynda has been integral in helping to ensure the company has a positive Social Media presence, which has contributed massively towards the excellent reputation that Coast Care Homes have in the East Sussex area.
Lynda’s day-to-day involvement is in guiding the Activities & Outcomes team, to ensure Coast Care Homes sets itself apart from other local homes in the area, by providing Outstanding Outcomes. Lynda is also heavily involved in planning regular Staff Appreciation events, ensuring that staff feel valued when working for Coast Care Homes and improving staff retention.

Bill started with Coast Care in September 2012, starting at Whitecliff Care Home as a Care Assistant. Bill joined Coast Care after caring for his grandad who suffered from Dementia & Parkinson’s Disease.
Bill has a Level 5 Degree in Health & Social Care and has worked in several roles within the company, including as Manager at Coast Community Care, Whitebriars and Coast Care Centre. Bill has helped to foster a caring culture within the homes and has helped to develop processes that allow the Coast Care Culture to be given to clients who have Complex Nursing needs.
Bill’s strengths are in his focus on promoting high revenues and increasing profitability, contributing to increased revenue streams across the services managed.
Bill is currently involved in an Operational sense for all the services, however, he has day-to-day involvement with Coast Care Centre & Coast Community Care, supporting the management teams at these services.

Danielle Henderson has worked for Coast Care Homes for over 13 years. From the start of her employment with Coast Care, she has always shown great passion, empathy, and loving support to those she has cared for.
This approach has translated to other relationships with residents' families, health professionals and staff teams.
Danielle has risen from a carer role to Team Leader, Deputy Manager, Home Manager and now an Operations Manager.
Danielle is a fantastic communicator and motivator, she spends many hours in constant supervision building her management and staff teams and helping them to deliver an extremely high level of person-centred care. She ultimately though, has a very special and consistent relationship with her residents, always trying to discover more of their own unique personalities and working hard with her staff and activities teams to connect and meet all their emotional and physical needs.
Danielle has helped to foster efficient and hardworking teams, whose primary focus is ensuring that the residents have the best lived experience. Danielle is currently involved in an Operational sense for all the services, however, she has day-to-day involvement with Whitebriars Care Home, Whitebeach Care Home & Whitecliff Nursing Home, supporting the management teams at these services.

Lindsey started with Coast Care in January 2022, joining the company as an Operations Manager. Lindsey has lots of experience in care, and before joining Coast Care Homes, had been overseeing other homes locally. Lindsey is passionate about person-centred care and it’s because of this, that she has been such a good fit at Coast Care Homes.
Lindsey’s strengths are in her calm and caring nature, which allows her to never be flustered and is excellent at problem-solving in moments of difficulty. Lindsey has also shown strength in her staff management skills, in being able to effectively communicate Coast Care Homes's vision for all staff joining the company.
Lindsey is currently involved in an Operational sense for all the services, however, she has day-to-day involvement with Whitebriars Care Home, Whitebeach Care Home & Whitecliff Nursing Home, supporting the management teams at these services.
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