






The Whitebriars was built in the 1920s as a country house. It has been extended and modernised throughout the years yet still retains a homely atmosphere. The Whitebriars is situated approximately 60 yards from the seafront, close to the De La Warr Pavillion.
The Whitebriars is a calm, quiet and gentle home specialising in caring for those with early onset dementia.
Coast Care Group strive to focus on the individual residents differing...
Care Provided by Whitebriars
Primary Care Categories
- Older Person Care
- Dementia
- Learning Disability / Autism
- Mental Health Condition
- Physical Disability
- Visual / Hearing Impairment
- Alcohol / Drug Misuse
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 26 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- COPD/Pulmonary Disease
- Convalescent Care
- Acquired Brain Injury (ABI)
- Day Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Stairlift
- Wheelchair Access
- Gardens
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Whitebriars for full pricing details and T&Cs.
Contact Whitebriars to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Coast Care Group
- Private Owned
Person in charge
- Alicia Aling (Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: No
- Last Refurbishment: 2010
Room Information
- Single Rooms (24)
- Couples/Companion Rooms (1)
Visiting
- Whitebriars is open to visitors at anytime.
Parking
- There is plenty of parking at Whitebriars.
Whitebriars Reviews (49)
Whitebriars has a Review Score of 9.7 (9.681) out of 10, based on 9 reviews in the last 2 years.
Over all time Whitebriars has 49 reviews.
Eventually, his dementia progressed so I could no longer cope with him at home and he went into the care home full-time.
It was a great help that he knew the home and staff and they knew him. He loves all the activities.
Friendly atmosphere with lots of activities for residents.
I am welcomed each visit with tea and cake and always invited to any party or gathering that has been organised.
My uncle came to Whitebriars from another care home following a broken hip and a change in his mobility, since coming to the home he has thrived. He goes on all the bus trips, twice every week and also plays chess or draughts regularly with the manager and other staff. His needs have been managed very well and I have never had any cause for concern over the care he receives or his safety at the home. He is very happy at the home and I am really happy that he happened to go to Whitebriars.
Friendly team, good communication skills, clean and staff available at all times.
The care home has a very homely feel to it. It is secure. I was concerned about my mother settling into the home, as this was a completely new way of life for her. Due to the kindness, friendliness and experience of all staff and managers, my mother has settled into her new environment very well, and when asked, she states that for most of the time she is happy and content.
Residents are kept clean and tidy and the staff seem to understand every individual's needs, likes and dislikes!
The family is kept informed of any issues and we are always welcomed when we visit. Whitebriars has a homely feel to it.
Mum needed to be moved to a nursing home due to ill health. We were sad that she had to leave. Throughout her stay the Manager and the team showed nothing but genuine warmth and respect for her. They had organised for her to come to my wedding in May by wheelchair and with carer. No hassle for them! They even packed her belongings and transported her stuff to the new home, saving my elderly Dad the stress. An absolutely excellent care home.
Tea and coffee are given regularly throughout the day. The rooms are clean they vary in size and in furnishings.
Seaside and promenade are only two minutes away.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 19 January 2023Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (47) & Events (0)
- 19 Mar 2025
Coast Care Homes Ltd are delighted to announce that the company has officially transitioned to an Employee Ownership Trust (EOT). An Employee Ownership Trust is a government backed scheme that...
- 16 Jan 2025
- 16 Jan 2025
There are no upcoming events for Whitebriars.
Awards / Recognitions (0)
There are currently no awards/recognitions posted yet for Whitebriars.
Accreditations
There are no accreditations posted yet for Whitebriars.
Meet the Team (5)

Kevin, alongside his wife Lynda, started the company in 2003 when they purchased Whitebriars. Before this, he had spent most of his career in the construction industry, before he decided he needed a career change.
Whilst Kevin did not have a background in care before this, Kevin quickly identified the areas of care that were failing and made it his mission to ensure Coast Care Homes Ltd was a leader in providing innovative outcomes and outstanding person-centred care. Kevin has been ever-present at all services and supports the management teams daily, offering experience and guidance.
Kevin’s inspiration came from David Sheard from Dementia Care Matters, and the ethos instilled by Kevin is present in all the services.

Lynda, alongside her husband Kevin, started the company in 2003 when they purchased Whitebriars.
Lynda has been involved with the shaping of Coast Care Homes since the beginning and has been a driver in ensuring the homes are welcoming and have a homely feel. Lynda has been integral in helping to ensure the company has a positive Social Media presence, which has contributed massively towards the excellent reputation that Coast Care Homes have in the East Sussex area.
Lynda’s day-to-day involvement is in guiding the Activities & Outcomes team, to ensure Coast Care Homes sets itself apart from other local homes in the area, by providing Outstanding Outcomes. Lynda is also heavily involved in planning regular Staff Appreciation events, ensuring that staff feel valued when working for Coast Care Homes and improving staff retention.

Bill started with Coast Care in September 2012, starting at Whitecliff Care Home as a Care Assistant. Bill joined Coast Care after caring for his grandad who suffered from Dementia & Parkinson’s Disease.
Bill has a Level 5 Degree in Health & Social Care and has worked in several roles within the company, including as Manager at Coast Community Care, Whitebriars and Coast Care Centre. Bill has helped to foster a caring culture within the homes and has helped to develop processes that allow the Coast Care Culture to be given to clients who have Complex Nursing needs.
Bill’s strengths are in his focus on promoting high revenues and increasing profitability, contributing to increased revenue streams across the services managed.
Bill is currently involved in an Operational sense for all the services, however, he has day-to-day involvement with Coast Care Centre & Coast Community Care, supporting the management teams at these services.

Danielle Henderson has worked for Coast Care Homes for over 13 years. From the start of her employment with Coast Care, she has always shown great passion, empathy, and loving support to those she has cared for.
This approach has translated to other relationships with residents' families, health professionals and staff teams.
Danielle has risen from a carer role to Team Leader, Deputy Manager, Home Manager and now an Operations Manager.
Danielle is a fantastic communicator and motivator, she spends many hours in constant supervision building her management and staff teams and helping them to deliver an extremely high level of person-centred care. She ultimately though, has a very special and consistent relationship with her residents, always trying to discover more of their own unique personalities and working hard with her staff and activities teams to connect and meet all their emotional and physical needs.
Danielle has helped to foster efficient and hardworking teams, whose primary focus is ensuring that the residents have the best lived experience. Danielle is currently involved in an Operational sense for all the services, however, she has day-to-day involvement with Whitebriars Care Home, Whitebeach Care Home & Whitecliff Nursing Home, supporting the management teams at these services.

Lindsey started with Coast Care in January 2022, joining the company as an Operations Manager. Lindsey has lots of experience in care, and before joining Coast Care Homes, had been overseeing other homes locally. Lindsey is passionate about person-centred care and it’s because of this, that she has been such a good fit at Coast Care Homes.
Lindsey’s strengths are in her calm and caring nature, which allows her to never be flustered and is excellent at problem-solving in moments of difficulty. Lindsey has also shown strength in her staff management skills, in being able to effectively communicate Coast Care Homes's vision for all staff joining the company.
Lindsey is currently involved in an Operational sense for all the services, however, she has day-to-day involvement with Whitebriars Care Home, Whitebeach Care Home & Whitecliff Nursing Home, supporting the management teams at these services.
Information on this page is displayed without responsibility for its accuracy on the part of carehome.co.uk. Please contact Whitebriars to verify any information. View our terms and conditions. Whitebriars has an Enhanced Service -more info.