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- Southbourne Beach Care Home - Avery Collection







Southbourne Beach is located a short walk from the sea front and its excellent beaches, perfect for a refreshing walk or for some fresh sea air. The home attracts residents and their families from all over the wider Dorset area, including Christchurch, Ringwood and the New Forest. The home offers high quality care including both residential and dementia care as well as shorter respite stays. The care home has 104...
Care Provided by Southbourne Beach Care Home - Avery Collection
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
- Visual / Hearing Impairment
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 104 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Bar/Café
- Residents Kitchenette
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Southbourne Beach Care Home - Avery Collection for full pricing details and T&Cs.
Contact Southbourne Beach Care Home - Avery Collection to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Avery Healthcare Group
- Private Owned
Person in charge
- Morgyn Ross(General Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: Yes
- Year Purpose Built: 2007
- Last Refurbishment: 2025
- Number of floors: 3
Room Information
- Single Rooms (70)
- Couples/Companion Rooms (17)
- Single Rooms with ensuite Wet Room (70)
- Couples/Companion Rooms with ensuite Wet Room (15)
Southbourne Beach Care Home - Avery Collection Reviews (180)
Southbourne Beach Care Home - Avery Collection has a Review Score of 9.9 (9.903) out of 10, based on 27 reviews in the last 2 years.
Over all time Southbourne Beach Care Home - Avery Collection has 180 reviews.
The staff they really are carers. Those who respectfully help with personal care, while fully respecting our dignity, those who work behind the scenes, my clothes come back perfectly laundered. The food is very palatable, my room is always lovely and clean, my medication needs are fully supported.
The activities: I look forward to these and enjoy them.
I really enjoy the outings and quizzes, the gentleman who helps is a lovely, caring man with a great sense of humour.
Comfort, I love my nice quiet room and sleep really well at night.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
I have had to use a wheelchair since my arrival here but due to the help of carers and staff who generally are very pleasant and helpful, I'm somehow managing to get around. The arrangements made to entertain are generally very good the entertainment coming in on various days, piano, singers and various groups are very good. It is a very pleasant home to be in the furniture is excellent and colour every where. Generally, care is very good but sometimes certain things are overlooked or take a long time to get a result.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Granny uses memory café and respite facilities this home provides. It's an incredibly friendly, accommodating home. On first visit, it looks like a hotel but very quickly people know your name and involve you in conversations, activities, invites to lunch etc. The staff are very friendly, very helpful and somehow always smiling. All the residents I have seen/spoken to have a very fulfilled and happy life. Always telling me how great it is.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Staff are extremely kind and caring and obviously some were very fond of him. They were also very supportive to me. More night staff would be an improvement as there were very few.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great...
The staff could not have been kinder.
All the staff have been great.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
My mother has received excellent care. During her stay her dementia deteriorated considerably- Sunrise made the transition to Reminiscence seamlessly and made it all so much easier for us. It is friendly, clean, well organised and supportive.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Staff friendly and helpful. Always ready to listen. Good varied entertainment especially the piano.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
I would be happy here.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
A very pleasant experience very friendly atmosphere. Staff all very helpful. It is always clean and welcoming. Very nice guest dining room and good choice of meals. Rooms of a good standard.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
At the time of writing the survey my husband has only been at Sunrise of Southbourne for 3 weeks and therefore my comments are only based on short time in respite care. When visiting I find the home is very welcoming with excellent helpful reception staff who make everyone feel at ease and everyone you meet has a smile and seems to be happy. The carers seem to know everyone and always stop to speak to them. It is very encouraging that there are many activities available to people of varying abilities and bistro good for meeting others. Overall I would say a very well run home.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
A close relative was a resident here. My experience was that the home was excellently run. The staff extremely pleasant and efficient and the environment couldn't be better. The food was good.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Other than the consistently high standard of basic facilities such as accommodation, decor, food and hygiene, what has most impressed me is the continuity (over nearly three years) and very high standard (empathetic, professional and understanding) of all the care team. Thanks
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
The reception received on entering is first class, very welcoming and cheerful. Any questions are answered simply and with knowledge. I'm so impressed how quickly all the concierge staff recognise me and call me by name and have a few friendly words with me as I sign in. From the care point of view, I find my friend extremely well looked after. Again they know her name and my name as well. Because she is so forgetful, they seem to channel her to where she should be without making it obvious. My friend is very relaxed with the care staff because of their understanding and good humour.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
I am a vegetarian and the food provides for my needs very well, except I would like quorn steaks sometimes (I think I am already getting it minced). I love the fact that a range of salads is always available. I love all the activities and outings, and I feel very secure here, the staff, without exception, are wonderful.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
My wife and I are residents of 2 years standing and are surprised how good it is in this care home. The care provided the food, the laundry, the cleanliness are all excellent. We cannot praise the staff too much. Indeed we are amazed how they keep it up on a long term basis. Before we moved here, we visited other care homes and this one (Sunrise) impressed us the most and we have not been disappointed. In short, they richly deserve the outstanding rating they received from the government inspections.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Excellent staffing levels mean residents needs are attended to without delay. Staff are not rushing around. The atmosphere is calm and purposeful. Excellent standard of housekeeping. The place is spotlessly clean and smells fresh (no reek of air freshener!) white cloths on the tables in the dining area. Food looks lovely and residents get plenty to drink and eat. Design and layout of reminiscence 'neighbourhood ' is attractive and comfortable with no barren corridors and plenty of visual cues to help the residents navigate around. My father seems to be settling very quickly.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
I am 94 and due to health reasons I had to leave my 40-year bungalow to move- reluctantly- into care accommodation. A year later my physical and mental health have greatly improved. The location, care, staff, food are all excellent and I greatly enjoy all the pampering and all the social activities. Furthermore, the layout of the building is such that I forget that I am in a care home.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
It is difficult to describe the peace of mind I have knowing that my mother is residing in the best environment that is possible. I cannot thank them enough.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Sunrise has a real homely feeling, my father in law lives here with his dog! In a ground floor apartment with French door onto the garden, perfect! He is always well entertained either in trips out on the minibus or by singers, pianist, school children, quizzes and more, he even attends the flower arranging and exercising classes.
My father has been at Sunrise for just over a year and a half. The establishment and staff have given dad a new life (he previously lived on his own with carers going in). He is always telling us about the different entertainment and activities and trips in better weather. He didn't want to particularly go in anywhere but soon adjusted and is much safer. He loves his balcony with his plants on. The staff are very good, respectful and understanding to him and us. They are professional and friendly. As dad's ability is diminishing he is happy for them to help him (a great relief for us). My husband and I feel included in Sunrise too we are invited to events, training courses and assessments.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 15 April 2025Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (6) & Events (5)
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 11 Feb 2025
On Sunday, 5th January, a flock of our homes joined together to celebrate National Bird Day, raising awareness about the vital role birds play in our ecosystem. Many residents took...
- 05 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 12 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 25 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
Awards / Recognitions (12)
- 30 Jan 2026Recipient: Avery Healthcare Group
- 31 Jan 2025Recipient: Avery Healthcare Group
- 31 Jan 2024Recipient: Avery Healthcare Group
Accreditations
There are no accreditations posted yet for Southbourne Beach Care Home - Avery Collection.
Meet the Team (6)

I have worked in the care sector for over 12 years now, joining Southbourne Beach in 2023. My journey in care began as a care assistant, this was a role I truly loved and quickly realised that the care sector was where I was meant to be. My passion for delivering high-quality care developed from my personal experiences of caring for family members and continues to grow, surrounded by compassionate and selfless colleagues. I have been fortunate enough to achieve further training and qualifications, allowing me to progress into managerial positions.
I have lived in the Dorset area for most of my life and I love being part of my local community with our residents and staff. I am incredibly proud to lead a special team at Southbourne Beach, where the needs of our residents are always the number one priority. Outside of my work, I enjoy regular exercise, travelling, sports and always seeking new experiences.

I have been part of this family since 2010. Caring is one of my passions in life and having a care background is a great addition to my role as it involves supporting all new prospective residents and their families through sometimes difficult, stressful and emotional decisions. My role is supported by a dedicated team who are passionate about delivering exceptional person-centred care. Nothing is more rewarding than making a positive contribution to the daily lives of each and every one of our residents.

I joined towards the end of 2020 and really enjoy my role here – it is very diversified and no two days are the same. Prior to joining I worked as a Senior Administrator in another nursing home and have a long history of PA and administration work. I really enjoy meeting the residents and their families and getting to know everyone.
On a personal note, I have lived in Christchurch for the past 20 years and continue to do so with my husband and two children. We love walking along the beach and visiting the local cafes for coffee and a naughty treat.

I have worked in dementia care for 16 years now, it has always been my passion, and I find it very rewarding.
As Dementia Care Manager it is my aim to ensure those living with dementia can live as independently as possible and experience high standards of daily living. I have a great team working alongside me to ensure that we achieve positive changes and continue improving our care delivery.

I started working here as a Catering Assistant in 2007. Since then I have taken on new tasks and responsibilities which lead to being promoted to the current position of Dining Services Coordinator. I am responsible for all aspects of delivering nutritionally balanced meals, including special diets and dietary needs. It is very rewarding to see residents having a great dining experience, from the meal they have to the service they receive in a restaurant-style dining room. It motivates me and my fantastic team to provide the best possible service for them every day.

Having studied and worked in performing arts for 15 years in London, I also gained experience in the hospitality industry organising events in Mayfair before moving to Bournemouth to work in sales and team management. For 3 years I worked in domiciliary optical care travelling around care homes on the south coast. This taught me a better understanding in dementia and vulnerable people. I joined the Concierge team in 2013 and worked my way up to lead concierge.
I love my job, the staff and all the characters we here (including the pets). I now look after a team of 7 concierges at Southbourne. Never a dull moment, we are the eyes, ears and heart of the community. The relationships I build with the residents and families are so special and I value listening and trying to solve any request or concerns they may have.
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