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It boasts an extensive village centre including bistro, exercise studio and therapy room and also a unique Heritage Gallery housed in the historic Grade II listed building that has been distinguished throughout the years as Samuel Bell's Pottery, The Old Pomona Inn and...
Belong Newcastle-under-Lyme provides 24-hour nursing and dementia care facilities for 72 residents in six households and 28 apartments for independent living, along with a range of community facilities.
It boasts an extensive village centre including bistro, exercise studio and therapy room and also a unique Heritage Gallery housed in the historic Grade II listed building that has been distinguished throughout the years as Samuel Bell's Pottery, The Old Pomona Inn and most recently the iconic Maxims nightclub, which closed in 2006.
The gallery is integrated within the village centre and links the past and present through shared memories, experiences and reminiscence and forms the base for Belong's Experience Days service, specialist day care for older people.
Featuring Samuel Bell's tea room, a recreated Old Pomona Inn with licensed bar, a reminiscence room, craft and activities room and hair salon with nail bar, the gallery offers a range of activities and opportunities for people to engage with local heritage.
Care Provided by Belong Newcastle-under-Lyme
Primary Care Categories
- Older Person Care
- Dementia
- Mental Health Condition
- Physical Disability
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Nursing Care
- Dementia Residential Care
- Dementia Nursing Care
- For a maximum of 74 Service Users
Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
- Day Care
Accreditations
- Gold Standards Framework (GSF)
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Smoking not permitted
- Close to Local shops
- Near Public Transport
- Lift
- Wheelchair Access
- Gardens
- Bar/Café
- Residents Kitchenette
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
Contact Belong Newcastle-under-Lyme to confirm what's included and get a personalised quote:
See key facts and pricing information on our website.
The price(s) shown are provided by the care home. Contact Belong Newcastle-under-Lyme for full pricing details and T&Cs.
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Support you may be entitled to
- If you choose a care home based in England, you may be eligible for NHS Funded Nursing Care (FNC), which helps cover the cost of nursing. This is worth £267.68 per week and is usually paid directly to the care home.
Tours
Good to Know
Group / Owner
- Belong Ltd
- Voluntary / Not for Profit Owned
Person in charge
- Josephine Mollison (General Manager)
Local Authority / Social Services
Admission Information
- Mixed (no single-gender units)
- Ages 55+
Care Home Design/Build
- Purpose Built: Yes
- Year Purpose Built: 2018
- Last Refurbishment: 2018
- Number of floors: 3
Room Information
- Single Rooms (74)
- Single Rooms with ensuite Wet Room (74)
Visiting
- Enjoying a central location in the town, Belong Newcastle-under-Lyme is located opposite St Giles’ church on the site of the former Samuel Bell’s pottery, later to become the iconic Maxims nightclub. The restored grade II listed building is now home to the Belong Heritage Gallery, placing the village firmly on the town’s heritage trail in its own right. It houses Samuel Bell’s Tea Room, a recreation of the Old Pomona Trail, a timeline and children’s trail, reminiscence lounge and a range of exhibition spaces.
Parking
- On site parking available.
Belong Newcastle-under-Lyme Reviews (83)
Belong Newcastle-under-Lyme has a Review Score of 9.9 (9.908) out of 10, based on 20 reviews in the last 2 years.
Over all time Belong Newcastle-under-Lyme has 83 reviews.
My dad is currently a resident in Belong at Friarswood and is receiving excellent care from all of the staff. Due to his illness, his behaviour is challenging at times but he has formed a bond with one of his care workers, and she has gone above and beyond to help him to adjust to being in a care...
My dad is currently a resident in Belong at Friarswood and is receiving excellent care from all of the staff. Due to his illness, his behaviour is challenging at times but he has formed a bond with one of his care workers, and she has gone above and beyond to help him to adjust to being in a care facility. We understand the rules on visiting due to Covid-19 but again the staff at Belong have done everything they can to accommodate our visits. We wanted somewhere that my dad could treat as his home for the last few weeks of his life and Belong are giving him this. He often washes the dishes and is outside in the garden when the weather permits. We have even been able to take my dad's dog in for a visit.
Thank you so much for taking the time to post this incredibly moving feedback. It is a privilege to support your dad and it is crucial to us that we make people’s time with us as special and positive as possible. It will mean a great deal to our village teams to read your comments and I will ensure they are shared with everyone. Thanks again.
Dad was welcomed into Belong this year and from day one he has been treated with kindness and respect. The care staff are amazing, they really do care about every person living there, it's not just a job to them, they care about us and the family as well. Each service user has their own private...
Dad was welcomed into Belong this year and from day one he has been treated with kindness and respect. The care staff are amazing, they really do care about every person living there, it's not just a job to them, they care about us and the family as well. Each service user has their own private space, which can be furnished however they want it to be so that settling in is made as easy as possible. The communal areas are home from home, the space is calm and comfortable, with much laughter. The peace of mind we have as a family knowing that Dad is well looked after, safe and cared for is priceless. I can't say praise to Belong enough, all I can say is it enables me to sleep at night knowing Dad is there.
Thank you for such lovely feedback. We are overjoyed to hear your dad is happy and settled with us and enjoying our services. I will make sure your review is passed on to the village team. Thank you for choosing Belong Newcastle-under-Lyme.
I could not fault the current care staff and nurses for the care they provide at Belong. Their knowledge and understanding of Dad's physical emotional and social changing needs ensure he is kept comfortable, smiling, and as independent as possible. During the many months of the COVID 19 lockdown...
I could not fault the current care staff and nurses for the care they provide at Belong. Their knowledge and understanding of Dad's physical emotional and social changing needs ensure he is kept comfortable, smiling, and as independent as possible. During the many months of the COVID 19 lockdown period, the carers recognised how difficult it was not being able to visit and they went out of their way to provide support, communication with Dad, reassurance and updates. It’s the little things they all have done which means so much.
Thank you for your positive feedback on the support provided at Belong Newcastle-under-Lyme. We do our best to understand every customer and it is a pleasure to have your dad living with us. Thank you for choosing Belong Newcastle-under-Lyme.
When my husband went into Belong I was apprehensive but my fears soon became clear he was been well looked after with the amazing staff, can't fault them with all that’s going on at the moment with Covid-19. They keep in touch via FaceTime and put my mind at ease. Thank you to each and every one of...
When my husband went into Belong I was apprehensive but my fears soon became clear he was been well looked after with the amazing staff, can't fault them with all that’s going on at the moment with Covid-19. They keep in touch via FaceTime and put my mind at ease. Thank you to each and every one of you. They all need recognition during this horrible time (Guildhall) also all the staff are always pleasant, nurses, reception, domestics, kitchen, activities
Thank you very much for taking the time to provide this lovely feedback. It means a great deal to the team here and we are so pleased to hear you are happy with Belong Newcastle-under-Lyme.
It has been a difficult time due to the pandemic and restrictions on visiting. However, the staff have gone out of their way to keep us informed of events affecting mum's care. Their efforts to continue to motivate residents is much appreciated.
It has been a difficult time due to the pandemic and restrictions on visiting. However, the staff have gone out of their way to keep us informed of events affecting mum's care. Their efforts to continue to motivate residents is much appreciated.
Thank you very much for taking the time to provide this feedback, which is valued by all the team. We are delighted to hear that your relative’s experience at Belong Newcastle-under-Lyme has been so positive, and trust that it will continue to be so. Thank you for choosing Belong Newcastle-under-Lyme.
My father came into one of the households at the height of the Covid-19 pandemic. He celebrated his birthday not long after his admission, and the staff made it a magical day for him. All the staff seem very friendly and caring, and he tells me he often has a laugh with them. He’s even been...
My father came into one of the households at the height of the Covid-19 pandemic. He celebrated his birthday not long after his admission, and the staff made it a magical day for him. All the staff seem very friendly and caring, and he tells me he often has a laugh with them. He’s even been encouraged to use the gym and is enjoying completing the exercises. The areas designated for family/friends visits are set up in a safe environment. I am happy that he has got such a good team of people looking after him.
Thank you for leaving such a kind review of Belong Newcastle-under-Lyme. We are so happy to hear that your dad is enjoying his time here; we aim to make his time with us as enjoyable and comfortable as possible.
I have found that staff appear to be so very genuine in their role as carers. It has given me great confidence that my sister is in good hands during the Covid-19 close-down.
I have found that staff appear to be so very genuine in their role as carers. It has given me great confidence that my sister is in good hands during the Covid-19 close-down.
Thank you very much for taking the time to provide this feedback, which is valued by all the team. We are delighted to hear that your sister’s experience at Belong Newcastle-under-Lyme has been so positive, and trust that it will continue to be so. Thank you for choosing Belong Newcastle-under-Lyme.
Although our father was only at belong for a short while the care he received was second to none. We only wished he could have been placed under their care sooner.
The dignity, compassion and understanding that...
Although our father was only at belong for a short while the care he received was second to none. We only wished he could have been placed under their care sooner.
The dignity, compassion and understanding that you showed my father and ourselves was incredible. You not only looked after our father but made sure we were cared for also, from food and drink, to discussing Dad's treatment, we never felt out of the loop.
When Dad finally passed away you were there to support us and in my opinion, the staff went above and beyond. We will be forever grateful for the kindness that you showed us.
Thank you.
Thank you so much for taking the time to post this incredibly moving feedback. It was a privilege to support your dad and it is crucial to us that we make people’s time with us as special and positive as possible. It will mean a great deal to our village teams to read your comments and I will ensure they are shared with everyone. Thanks again.
My father received exceptional care on Hempstalls Household from day one, when he moved there in April 2019. The staff, with their outstanding Lead, were simply wonderful and they made my mum, myself and all of our family, feel as though we were a real part of life on the household. The compassion,...
My father received exceptional care on Hempstalls Household from day one, when he moved there in April 2019. The staff, with their outstanding Lead, were simply wonderful and they made my mum, myself and all of our family, feel as though we were a real part of life on the household. The compassion, love and care shown to Dad was unwavering; we felt so confident in every decision that was made on his behalf; we trusted them completely. Dad joined in with a host of activities, arranged by a great team who understood his limitations and yet still managed to find ways of helping him to achieve some wonderful results, not least in our highlight activity - baking! We genuinely felt as though we were good friends with staff, other residents and their families which was so important, as supporting the staff in Dad's care was a huge part of our life for such a long time. We were concerned for the team when they had to rely on a number of agency staff and we hope that can be resolved for them.
Thank you for taking the time to submit such wonderful feedback about Belong Newcastle-under-Lyme. We aim to maintain high standards at Belong; we are so delighted to hear this has been your experience and I will make sure your kind words are passed to the village team. Thank you for choosing Belong Newcastle-under-Lyme.
My husband resided at Belong from August 2019 until his death in May 2020. He received amazing attention and care. I cannot praise the staff of Friarswood too highly. He was also involved and enjoyed, the various activities and games. Nothing seemed to be too much trouble and after, at the end, he...
My husband resided at Belong from August 2019 until his death in May 2020. He received amazing attention and care. I cannot praise the staff of Friarswood too highly. He was also involved and enjoyed, the various activities and games. Nothing seemed to be too much trouble and after, at the end, he felt the staff part of his family.
Please accept our condolences; it was a privilege to care for your husband and we are pleased to know he was happy during his time here. Thank you for taking the time to submit your review and we will ensure your kind words are shared with the team at the village.
A safe, caring environment for my frail elderly mother.
A safe, caring environment for my frail elderly mother.
Thank you so much for your positive feedback on the support provided at Belong Newcastle-under-Lyme. We are delighted to hear your mum is happy and feels safe with us. Thank you for choosing Belong Newcastle.
The care provided is outstanding, particularly during...
The care provided is outstanding, particularly during the current Covid-19 pandemic. The dedicated staff work tirelessly and compassionately to give excellent care in very difficult unprecedented circumstances. It is a great comfort to myself and my family to know that my husband has such wonderful care and is made to feel so happy and contented.
Thank you very much for taking the time to provide this lovely feedback, which is valued by all the team. We are delighted to hear that your husband’s experience at Belong Newcastle-under-Lyme has been so positive, and trust that it will continue to be so. Thank you for choosing Belong Newcastle-under-Lyme.
The warmth and care were outstanding. He had a beautiful room, overlooking the garden and his own ensuite. I also liked the community approach of the home. You can have your lunch in the cafe on site and...
The warmth and care were outstanding. He had a beautiful room, overlooking the garden and his own ensuite. I also liked the community approach of the home. You can have your lunch in the cafe on site and even join a church service once a month.
Thank you for taking the time to submit your review of Belong Newcastle-under-Lyme. We are so touched by your kind words, and will aim to keep our services to such high standards. Thank you for choosing Belong Newcastle.
Husband into the household (care home) following broken pelvis. Management arranged for me to join my husband for meals and entertainment. We played memory games and sang songs. There was always a jigsaw on the go plus a range of books to read, knitted lap "play" items for Alzheimer residents to...
Husband into the household (care home) following broken pelvis. Management arranged for me to join my husband for meals and entertainment. We played memory games and sang songs. There was always a jigsaw on the go plus a range of books to read, knitted lap "play" items for Alzheimer residents to "play" with. In house meals with the opportunity for residents to help with preparation of them under supervision. Nice garden to wander about in. Poor parking for residents and family.
Thank you for taking the time to submit your review of Belong Newcastle-under-Lyme. We aim to maintain high standards at Belong; we are so delighted to hear this has been your experience and I will make sure your kind words are passed to the village team. Thank you for choosing Belong Newcastle-under-Lyme.
Each time I have visited my friend at Belong I have been most impressed with the professionalism of the staff. They are always very polite and welcoming. I can tell my friend is safe and feels comfortable in his surroundings. Whenever we have taken my friend for tea and cakes it has always been...
Each time I have visited my friend at Belong I have been most impressed with the professionalism of the staff. They are always very polite and welcoming. I can tell my friend is safe and feels comfortable in his surroundings. Whenever we have taken my friend for tea and cakes it has always been delicious.
Thank you for your positive feedback on the support provided by Belong Newcastle-under-Lyme. We do our best to understand every customer and it is a pleasure to have your friend living with us. Thank you for supporting Belong Newcastle-under-Lyme.
When Belong first opened the facility, was OK, despite the cost as peace of mind was provided for my parents. I wanted my Dad to be supported as he looked after my Mum who has Alzheimer's. This is his only opportunity to socialise and get support, which is why we wanted them to move here. However,...
When Belong first opened the facility, was OK, despite the cost as peace of mind was provided for my parents. I wanted my Dad to be supported as he looked after my Mum who has Alzheimer's. This is his only opportunity to socialise and get support, which is why we wanted them to move here. However, all extra activities must be paid for. Dine at 6 has become a bit of a joke as, despite you providing a healthy well-balanced course, The Bistro does not support this. I come every week and I know it is now very poorly managed.
Thank you for taking the time to submit your review of Belong Newcastle-under-Lyme and for bringing these matters to my attention. I am extremely disappointed to hear that you have not had a satisfactory experience and would like to assure you that I will be investigating your feedback further to review areas for improvement.
My mother was a resident in Belong Newcastle-under-Lyme from June 2019 until she sadly passed away earlier this month. I just wanted to take this opportunity to thank you and your team for the wonderful experience she received whilst in your care. Every member of staff who came into contact with my...
My mother was a resident in Belong Newcastle-under-Lyme from June 2019 until she sadly passed away earlier this month. I just wanted to take this opportunity to thank you and your team for the wonderful experience she received whilst in your care. Every member of staff who came into contact with my mother was attentive and caring and felt more like friends and family to her. They truly are wonderful ambassadors for your company, and they helped to ensure, not only that my mother's last days were comfortable and dignified, but also that the experience for us, her family, was also as painless as possible. As a family, we can never thank them enough for everything they did. This week we also held the wake at Belong (it seemed only fitting to hold it at her home!) Please express our gratitude and thanks to the new catering manager and his team for all the hard work and effort they put into making the day the send-off my mother bothy wanted and deserved. The attention to detail was outstanding, and the food nothing short of superb, despite all the strange requests we made regarding particularly party food, and also accommodating different dietary needs. The catering manager was there from early that morning personally checking every detail and was still there when we finally left at 6pm but despite this nothing felt like it was too much trouble him. Please pass on our thanks to everyone at Belong Newcastle-under-Lyme for all the help, support and kindness they showed from the moment we first started visiting homes, up until the final moments this week. I can honestly say that they will all be remembered with great fondness, and this really does include everyone from the manager through to all the staff at Belong Newcastle-under-Lyme, the nursing team in the village, the catering manager and his team and even the team on the front desk. Everyone is truly professional whilst still maintaining the personal touch, and I cannot think of any place better for my mother end her days.
Thank you for taking the time to submit such wonderful feedback of Belong Newcastle-under-Lyme. Please accept our condolences; it was a privilege to care for your mother and we are pleased to know she was happy during her time here. I will make sure your review is passed on to the village teams. It...
Thank you for taking the time to submit such wonderful feedback of Belong Newcastle-under-Lyme. Please accept our condolences; it was a privilege to care for your mother and we are pleased to know she was happy during her time here. I will make sure your review is passed on to the village teams. It means a great deal to our staff to know that this is appreciated. Thank you for choosing Belong Newcastle-under-Lyme.
My husband has been in respite care since December 2018 as I had a major operation. He has been very well cared for and find all staff very helpful, despite having communication difficulties due to right side stroke in 2015.
My husband has been in respite care since December 2018 as I had a major operation. He has been very well cared for and find all staff very helpful, despite having communication difficulties due to right side stroke in 2015.
Thank you for taking the time to submit your review of Belong Newcastle Under Lyme. The staff teams work hard to ensure we deliver high standards of care and we are delighted that this has been your experience. Thank you for choosing Belong Newcastle Under Lyme.
We had to make one of the most difficult decisions we as a family have ever had to make following a burst at mums bungalow. My sister contacted Belong and spoke to the receptionist, she was so helpful caring and empathetic, a visit was arranged. This place was far beyond our wildest expectations,...
We had to make one of the most difficult decisions we as a family have ever had to make following a burst at mums bungalow. My sister contacted Belong and spoke to the receptionist, she was so helpful caring and empathetic, a visit was arranged. This place was far beyond our wildest expectations, there is everything you could ever wish for, it’s not like a care home at all it’s like home from home with many extras. The change in our mum has been significant, she participates in all the activities, too many to mention. The staff are always so helpful. The food provided is well prepared and mum loves it and is eating so much better, she had her hair done in the hair salon and it’s the best cut she’s had in a long long time. To sum this place up in a few words exceptional, outstanding, superior care, trusted care, well done to all involved. We can’t thank you enough thank you so much a very grateful relative.
Thank you for taking the time to post this incredibly moving review of Belong Newcastle Under Lyme. It was a privilege to support your mum and it is crucial to us that we make people's time with us as special and positive as possible. It will mean a great deal to our village teams to read your...
Thank you for taking the time to post this incredibly moving review of Belong Newcastle Under Lyme. It was a privilege to support your mum and it is crucial to us that we make people's time with us as special and positive as possible. It will mean a great deal to our village teams to read your comments and I will ensure they are shared with everyone. Thank you for choosing Belong Newcastle Under Lyme.
They take amazing care of her and she's encouraged to...
They take amazing care of her and she's encouraged to take part. It's not one of those places where they sit around sleeping all the time. It's very family friendly. We can go eat with her, make our own cuppa and sit and chat with residents. She is settling in very well.
Thank you for taking the time to review Belong Newcastle-under-Lyme. We do our best to understand every customer and it's a pleasure to have your mum-in-law living with us. We are delighted to know that you are finding the Person Centred Software a useful way of keeping informed about your...
Thank you for taking the time to review Belong Newcastle-under-Lyme. We do our best to understand every customer and it's a pleasure to have your mum-in-law living with us. We are delighted to know that you are finding the Person Centred Software a useful way of keeping informed about your relatives activities and we will be sure to share your feedback with the team. Thank you for choosing Belong Newcastle-under-Lyme.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 04 March 2021Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeRequires improvement
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (22) & Events (0)
- 23 Sep 2026
Dementia specialist care village, Belong Newcastle-under-Lyme, has been reaccredited the Gold Standards Framework (GSF) Quality Hallmark Award for its exceptional standards of end-of-life care, achieving the prestigious platinum rating. Belong...
- 29 Jul 2026
Belong at Home, the dementia specialist home care service from Belong Villages, has retained its crown as the UK’s only not-for-profit operator to be named in the top 20 home...
- 21 Jul 2026
Belong Care Villages has been named as one of the UK’s top 10 small provider care homes by leading care comparison website Lottie. Our Wigan, Atherton and Macclesfield villages were...
There are no upcoming events for Belong Newcastle-under-Lyme.
Awards / Recognitions (17)
- 30 Jan 2026Recipient: Belong Ltd
- 30 Jun 2022Recipient: Belong Ltd
- 17 Aug 2021Recipient: Belong Ltd
Accreditations
Meet the Team (5)

Josephine started her career at working at our Belong Crewe village. Her expertise in leadership and mentoring meant she quickly developed to the...
Josephine started her career at working at our Belong Crewe village. Her expertise in leadership and mentoring meant she quickly developed to the role of Senior Support Worker and then Lead Senior Support worker.
Her passion for caring and support for people living with Dementia, resulted in her contribution to the village's success in achieving the rating of ‘Outstanding’ by the Care Quality Commission.
Josephine has supported at various Belong villages, in Lead Support roles, over the past couple of years before being appointed to the role of Support Manager at Belong Newcastle-under-Lyme, before transferring to Belong Warrington in 2022.
She holds a Level 5 qualification in Leadership and Management in Health and Social Care and was also awarded the Dementia Champion Award at Belong's 2020 Champion Awards ceremony.
Josephine strives to continue to champion person-centred care, high standards of quality care, and positive wellbeing.

Lisa was previously the Lead Senior Support Worker, joining the organisation with a wealth of skills and knowledge acquired during her career in...
Lisa was previously the Lead Senior Support Worker, joining the organisation with a wealth of skills and knowledge acquired during her career in domiciliary care.
Demonstrating Belong’s values in her work, as well as a full understanding of the regulatory elements of the role, Lisa was promoted to the Assistant Support Manager position and has successfully completed her level 5 diploma to support her in the next stage of her Belong journey.

Following twenty-eight years working in the Education and Training Sector, with qualifications including Leadership Management and Mental Health in...
Following twenty-eight years working in the Education and Training Sector, with qualifications including Leadership Management and Mental Health in the Workplace, Tracey brings her considerable operational skills and experience to this crucial role in the village.

Emma leads the village’s programme of activities, both for residents and members of the wider community, including customers visiting the village on...
Emma leads the village’s programme of activities, both for residents and members of the wider community, including customers visiting the village on Experience Days.
She has a great track record organising the events and activities programmes at the village, as well as extensive experience working with heritage partners in thewider community.

Detail to follow.
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