






Belong Newcastle-under-Lyme provides 24-hour nursing and dementia care facilities for 72 residents in six households and 28 apartments for independent living, along with a range of community facilities.
It boasts an extensive village centre including bistro, exercise studio and therapy room and also a unique Heritage Gallery housed in the historic Grade II listed building that has been distinguished throughout the years as Samuel Bell's Pottery, The Old Pomona Inn and...
Care Provided by Belong Newcastle-under-Lyme
Primary Care Categories
- Older Person Care
- Dementia
- Mental Health Condition
- Physical Disability
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Nursing Care
- Dementia Residential Care
- Dementia Nursing Care
- For a maximum of 74 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
- Day Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Smoking not permitted
- Close to Local shops
- Near Public Transport
- Lift
- Wheelchair Access
- Gardens
- Bar/Café
- Residents Kitchenette
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
See key facts and pricing information on our website.
The price(s) shown are provided by the care home. Contact Belong Newcastle-under-Lyme for full pricing details and T&Cs.
Contact Belong Newcastle-under-Lyme to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Support you may be entitled to
- If you chose a care home based in England, you may be eligible for NHS Funded Nursing Care (FNC), which helps cover the cost of nursing. This is worth £267.68 per week and is usually paid directly to the care home.
Good to Know
Group / Owner
- Belong Ltd
- Voluntary / Not for Profit Owned
Person in charge
- Josephine Mollison(General Manager)
Local Authority / Social Services
Admission Information
- Mixed (no single-gender units)
- Ages 55+
Care Home Design/Build
- Purpose Built: Yes
- Year Purpose Built: 2018
- Last Refurbishment: 2018
- Number of floors: 3
Room Information
- Single Rooms (74)
- Single Rooms with ensuite Wet Room (74)
Visiting
- Enjoying a central location in the town, Belong Newcastle-under-Lyme is located opposite St Giles’ church on the site of the former Samuel Bell’s pottery, later to become the iconic Maxims nightclub. The restored grade II listed building is now home to the Belong Heritage Gallery, placing the village firmly on the town’s heritage trail in its own right. It houses Samuel Bell’s Tea Room, a recreation of the Old Pomona Trail, a timeline and children’s trail, reminiscence lounge and a range of exhibition spaces.
Parking
- On site parking available.
Belong Newcastle-under-Lyme Reviews (81)
Belong Newcastle-under-Lyme has a Review Score of 9.9 (9.901) out of 10, based on 19 reviews in the last 2 years.
Over all time Belong Newcastle-under-Lyme has 81 reviews.
The best home in Britain.
Thank you very much for taking the time to provide us with this feedback. Our team work really hard to ensure a friendly, homely and welcoming environment. It means a great deal to our village teams to know that this is appreciated and that you think we are the best home in Britain!
Well done, Belong, and all your staff for providing such a good service in hard times.
When my time comes, I hope there is a Belong for me.
Thank you for taking the time to submit your review of Belong Newcastle-under-Lyme. We are so touched by your kind words and will aim to keep our services to such high standards. We are delighted your dad is settled and happy, and you find him well looked after and cared for. Thank you for choosing Belong Newcastle.
The activities are great for the older person.
Thank you very much for taking the time to provide us with this feedback. We are delighted that you are finding our day care service a valuable way of helping to support your husband and that you find the care and activities to be excellent. Thanks again for choosing Belong Newcastle-under-Lyme; it’s a pleasure to have your husband with us.
My mother is a resident on Hempstalls Household where she has a lovely, bright, comfortable room. The open plan living area is fantastic: no residents need ever be on their own and there are often activities which everyone is encouraged to take part in. Nutritious, freshly cooked meals are prepared on the household. Everything is well organised, enabling residents to live in a warm, calm environment. My mum is looked after by a professional team of extremely kind and compassionate staff. In such difficult times with lockdowns, it has been such a comfort knowing that Mum is receiving such excellent care.
Thank you for such lovely feedback. We are overjoyed to hear your mum is happy with us and enjoying our services and receiving such excellent care. I will make sure your review is passed on to the village and Experience day teams.
Last year my Dad moved into Pool Dam household, having lived in an independent living apartment there since 2018. With the difficulties of covid lockdowns and health and care requirements, he was welcomed into the family that is Belong households. He made friends and was lovingly encouraged to take part in anything going on. Sometimes he just wanted the peace and quiet of his own room and that was fine. Someone would pop in with a cup of tea and say hello. All his medical needs were dealt with and I knew he was being well cared for because the access to medical professionals was better than anything I could do. The physio encouraged him to use the cycle machines and he loved it and it was great for his strength and mobility. He passed away in September after a short illness and the care he received was amazing. Staff went out of their way to be with him and provide anything to make him comfortable. They obviously cared deeply for him and I can’t thank them enough.
Thank you for taking the time to submit your review of Belong Newcastle-under-Lyme. It was our privilege to know and to support your Dad. The team will be touched to read your lovely feedback. Our thoughts are with you and your family at this difficult time.
My father was a resident in the Pool Dam Household of Belong Newcastle from June 2020 until 21st September 2021, the day he passed away. He had the most amazing care during that period, a difficult time during the pandemic. During the last week of his life, he was given the most wonderful care, and his passing was as good as it could possibly have been. Not only did the staff care for him, but they also took care of us, making sure that we had as much support as they could give us. Moving there was the best decision that he ever made.
Please accept our condolences; it was a privilege to care for your father and we are pleased to know he was happy during her time here. Thank you for taking the time to submit your review and we will ensure your kind words are shared with the team at the village.
I cannot stress enough how grateful I am to the Belong staff for every single thing they do each and every day. Both my parents are in Hempstalls: the care they receive is exemplary. Given the pandemic, staff are working under very difficult circumstances. This makes the care Mum and Dad receive even more remarkable. Care is person-centered, every need has been attended to be it physical, emotional, spiritual. Every effort is made to support my parents in every aspect of their daily life. Staff are incredibly caring and compassionate and staff are professional to the highest degree. The ability of the staff to meet needs that change rapidly is also extremely reassuring. Thank you a thousand times.
is making a difference. Thank you for choosing Belong Newcastle-under-Lyme.
The care and support Dad receives are second to none. The team at Pool Dam have embraced Dad into their care. He has been quite poorly lately and the team have been fantastic and nursed and encouraged Dad to get him participating again in household life. Dad was so pleased to be back at Belong after being in hospital he is very comfortable and happy there.
Thank you for taking the time to submit such wonderful feedback. We aim to maintain high standards at Belong Newcastle; we are so delighted to hear this has been your experience and I will make sure your kind words are passed to the village team.
They are alert to changes both medical and physical in my mother's health and respond rapidly with appropriate interventions that keep her safe and well, including all professionals in her care. The home keeps us up to date with all changes in my mothers health and wellbeing. They care deeply for her. Thank You.
Thank you very much for taking the time to provide us with this feedback. Our team work really hard to ensure a friendly, homely and welcoming environment. It means a great deal to our village to know that this is appreciated. Thank you for choosing Belong Newcastle-under-Lyme.
Having experienced life and experience in two care homes, compromise and balance are key features. At Belong, the philosophy and aims are first class and aim to achieve the best possible balance for residents. As a "not for profit" company, they try to provide the best possible environment for elderly and dementia residents and provide the best facilities and care. The caring staff are outstanding given their difficult and varied charges.
Thank you so much for taking the time to post this feedback. We aim to maintain high standards at Belong Newcastle-under-Lyme; we are so delighted to hear this has been your experience. Thank you for choosing Belong Newcastle.
Sadly my mother in law passed away in November and even in that sad time the staff were impeccable, respectful and frankly brilliant, we cannot stress how happy we were when she was in there in a safe and secure environment.
Thanks.
Thank you for your review and the positive experience of the home as a family. It was a privilege to care for your mother. We strive to meet the needs of all our residents. The wonderful relationships we build with all our visitors helps to create an inclusive and warm atmosphere for our residents. I will pass on your kind words to the team.
Excellent place, well run, all modern facilities, well trained and professional staff with caring personal attitude.
Thank you for your lovely review, the team will really appreciate the lovely feedback! Best Wishes and thank you for choosing Belong Newcastle-under-Lyme.
My review relates to Guildhall Household, during lockdown 2. The staff have dealt with this difficult time exceptionally well, both with the physical needs (PPE etc) and mental well-being of the residents. It is a shame that I cannot mention names as I do think the lead carer and one of the nursing staff, in particular, go "above and beyond" every day. It is always noticeable when they are in the household.
It is a pleasure to look after your friend and thank you so much for your kind comments, especially at this time. We really appreciate your support.
When my Mum passed away recently, her end of life care was exemplary. I am so thankful that she was able to pass away in familiar surroundings, being looked after by compassionate staff who knew her well. We as a family were also very well looked after during my Mum’s final hours. On behalf of all of my Mum's family, I would like to say a huge thank you to everyone involved in her care during her time on the Ironmarket.
Thank you so much for taking the time to post this incredibly moving feedback. Please accept our condolences. It was a privilege to support your mum and it is crucial to us that we make people’s time with us as special and positive as possible. It will mean a great deal to our village teams to read your comments and I will ensure they are shared with everyone. Thanks again.
I am very satisfied with the way in which my husband is looked after. During Covid, I did not see him for six months. Visits have recommenced recently and the circumstances of these are challenging to my husband as he gets restless and cannot understand why I can't go into his household. I have been able to telephone him daily, something facilitated by the excellent staff. I did see him in the household when he had a life-threatening event.
Thank you for taking the time to submit your review of Belong Newcastle-under-Lyme. We are so touched by your kind words and will make sure your comments are shared with the village team.
My mother came to Friarswood after a stroke, her recovery has been fantastic due to the care of the staff who spend time encouraging her to help herself. During this difficult time, they are all still working very hard to ensure the residents are being kept in a happy state of mind with various activities.
Thank you very much for taking the time to provide us with this feedback. We are delighted that you are finding our service a valuable way of helping to support your mother. Thanks again for choosing Belong Newcastle-under-Lyme; it’s a pleasure to have your mother with us.
Throughout his stay in Brampton, he was always well looked after and his needs met. The COVID virus has made the situation difficult for everyone, but all the staff did their utmost to look after him. At the end you would have thought they were part of his close family, providing comfort to us all. I thank you for making my father's last few months as good as they possibly could have been.
Please accept our condolences; it was a privilege to care for your dad and we are pleased to know he was happy during his time here. Thank you for taking the time to submit your review and we will ensure your kind words are shared with the team at the village.
My dad has been a resident at Belong since February last year and he has been very well looked after. The carers are indeed very caring and my dad has grown very fond of some of them. This has really helped him settle into his new home. Belong as an organisation has a real charitable ethos, as befits its status, and, when dealing with the staff at any level, the focus on people rather than profit is very evident.
Thank you for submitting such a kind review. We are delighted to hear your experience with Belong Newcastle-under-Lyme has been a good one. Thanks again for choosing Belong; it’s a pleasure to have your dad with us.
My dad is currently a resident in Belong at Friarswood and is receiving excellent care from all of the staff. Due to his illness, his behaviour is challenging at times but he has formed a bond with one of his care workers, and she has gone above and beyond to help him to adjust to being in a care facility. We understand the rules on visiting due to Covid-19 but again the staff at Belong have done everything they can to accommodate our visits. We wanted somewhere that my dad could treat as his home for the last few weeks of his life and Belong are giving him this. He often washes the dishes and is outside in the garden when the weather permits. We have even been able to take my dad's dog in for a visit.
Thank you so much for taking the time to post this incredibly moving feedback. It is a privilege to support your dad and it is crucial to us that we make people’s time with us as special and positive as possible. It will mean a great deal to our village teams to read your comments and I will ensure they are shared with everyone. Thanks again.
Dad was welcomed into Belong this year and from day one he has been treated with kindness and respect. The care staff are amazing, they really do care about every person living there, it's not just a job to them, they care about us and the family as well. Each service user has their own private space, which can be furnished however they want it to be so that settling in is made as easy as possible. The communal areas are home from home, the space is calm and comfortable, with much laughter. The peace of mind we have as a family knowing that Dad is well looked after, safe and cared for is priceless. I can't say praise to Belong enough, all I can say is it enables me to sleep at night knowing Dad is there.
Thank you for such lovely feedback. We are overjoyed to hear your dad is happy and settled with us and enjoying our services. I will make sure your review is passed on to the village team. Thank you for choosing Belong Newcastle-under-Lyme.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 04 March 2021Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeRequires improvement
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (25) & Events (0)
- 29 Jul 2026
Belong at Home, the dementia specialist home care service from Belong Villages, has retained its crown as the UK’s only not-for-profit operator to be named in the top 20 home...
- 21 Jul 2026
Belong Care Villages has been named as one of the UK’s top 10 small provider care homes by leading care comparison website Lottie. Our Wigan, Atherton and Macclesfield villages were...
- 20 Jul 2026
Colleagues across Belong villages are celebrating recognition at the prestigious Palliative and End of Life Care Awards 2026. Organised by Care Talk magazine, the awards recognise the individuals and teams...
There are no upcoming events for Belong Newcastle-under-Lyme.
Awards / Recognitions (17)
- 30 Jan 2026Recipient: Belong Ltd
- 30 Jun 2022Recipient: Belong Ltd
- 17 Aug 2021Recipient: Belong Ltd
Meet the Team (5)

Josephine started her career at working at our Belong Crewe village. Her expertise in leadership and mentoring meant she quickly developed to the role of Senior Support Worker and then Lead Senior Support worker.
Her passion for caring and support for people living with Dementia, resulted in her contribution to the village's success in achieving the rating of ‘Outstanding’ by the Care Quality Commission.
Josephine has supported at various Belong villages, in Lead Support roles, over the past couple of years before being appointed to the role of Support Manager at Belong Newcastle-under-Lyme, before transferring to Belong Warrington in 2022.
She holds a Level 5 qualification in Leadership and Management in Health and Social Care and was also awarded the Dementia Champion Award at Belong's 2020 Champion Awards ceremony.
Josephine strives to continue to champion person-centred care, high standards of quality care, and positive wellbeing.

Lisa was previously the Lead Senior Support Worker, joining the organisation with a wealth of skills and knowledge acquired during her career in domiciliary care.
Demonstrating Belong’s values in her work, as well as a full understanding of the regulatory elements of the role, Lisa was promoted to the Assistant Support Manager position and has successfully completed her level 5 diploma to support her in the next stage of her Belong journey.

Following twenty-eight years working in the Education and Training Sector, with qualifications including Leadership Management and Mental Health in the Workplace, Tracey brings her considerable operational skills and experience to this crucial role in the village.

Emma leads the village’s programme of activities, both for residents and members of the wider community, including customers visiting the village on Experience Days.
She has a great track record organising the events and activities programmes at the village, as well as extensive experience working with heritage partners in thewider community.

Detail to follow.
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