






Belong Newcastle-under-Lyme provides 24-hour nursing and dementia care facilities for 72 residents in six households and 28 apartments for independent living, along with a range of community facilities.
It boasts an extensive village centre including bistro, exercise studio and therapy room and also a unique Heritage Gallery housed in the historic Grade II listed building that has been distinguished throughout the years as Samuel Bell's Pottery, The Old Pomona Inn and...
Care Provided by Belong Newcastle-under-Lyme
Primary Care Categories
- Older Person Care
- Dementia
- Mental Health Condition
- Physical Disability
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Nursing Care
- Dementia Residential Care
- Dementia Nursing Care
- For a maximum of 74 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
- Day Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Smoking not permitted
- Close to Local shops
- Near Public Transport
- Lift
- Wheelchair Access
- Gardens
- Bar/Café
- Residents Kitchenette
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
See key facts and pricing information on our website.
The price(s) shown are provided by the care home. Contact Belong Newcastle-under-Lyme for full pricing details and T&Cs.
Contact Belong Newcastle-under-Lyme to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Support you may be entitled to
- If you chose a care home based in England, you may be eligible for NHS Funded Nursing Care (FNC), which helps cover the cost of nursing. This is worth £267.68 per week and is usually paid directly to the care home.
Good to Know
Group / Owner
- Belong Ltd
- Voluntary / Not for Profit Owned
Person in charge
- Josephine Mollison(General Manager)
Local Authority / Social Services
Admission Information
- Mixed (no single-gender units)
- Ages 55+
Care Home Design/Build
- Purpose Built: Yes
- Year Purpose Built: 2018
- Last Refurbishment: 2018
- Number of floors: 3
Room Information
- Single Rooms (74)
- Single Rooms with ensuite Wet Room (74)
Visiting
- Enjoying a central location in the town, Belong Newcastle-under-Lyme is located opposite St Giles’ church on the site of the former Samuel Bell’s pottery, later to become the iconic Maxims nightclub. The restored grade II listed building is now home to the Belong Heritage Gallery, placing the village firmly on the town’s heritage trail in its own right. It houses Samuel Bell’s Tea Room, a recreation of the Old Pomona Trail, a timeline and children’s trail, reminiscence lounge and a range of exhibition spaces.
Parking
- On site parking available.
Belong Newcastle-under-Lyme Reviews (81)
Belong Newcastle-under-Lyme has a Review Score of 9.9 (9.901) out of 10, based on 19 reviews in the last 2 years.
Over all time Belong Newcastle-under-Lyme has 81 reviews.
The best move I ever made. Food good, bistro good, also service.
Thank you very much for taking the time to provide such kind feedback. It means a great deal to the team here and we are so pleased to hear you are so happy at Belong Newcastle-under-Lyme.
I cannot speak too highly of the premises or the experienced, knowledgeable, patient and very helpful staff (all of them).
Thank you so much for taking the time to post this feedback. We aim to maintain high standards at Belong Newcastle-under-Lyme; we are so delighted to hear this has been your experience.
My mum and dad live here, they love it, it's a brilliant place. I wish they had come to live here sooner. It's peace of mind for us knowing they are safe and well looked after here. They've made loads of friends and the bistro staff are so nice and treat my mum and dad like family. I would highly recommend anyone to live here.
Thank you for your lovely review. We are delighted that your parents are so happy and welcomed into our Belong Newcastle-under-Lyme family. I will share your kind feedback with the entire village team.
I live in the apartments with my wife. I feel very well supported by the staff. The member of staff on reception helped when my wife was taken poorly last month and sat with us while we waited for an ambulance. Bistro staff are fab. The experience and heritage gallery coordinator and the activities team are marvellous, we are lucky to be living here.
Thank you so much for your positive feedback on the support provided at Belong Newcastle-under-Lyme. We are delighted to hear you are so happy living here and that you are enjoying all the facilities and activities.
The staff are excellent and the care they give my husband and the other residents in Pooldam is first-class. I am so grateful for all they do.
Thank you for your positive feedback on the support provided at Belong Newcastle-under-Lyme. We do our best to understand every customer and it is a pleasure to have your husband living with us. The Pooldam team will be delighted to hear this.
My dad started at Belong Newcastle on the experience days - that then turned into respite and eventually he moved into the Guildhall House for the last 6 months of his life. The staff are amazing, not one single complaint, he was treated with care and dignity - he thought he was in a hotel for the whole of his stay here. The cleanliness is second to none and the food is 5 stars. We feel as a family, we were very lucky to have this care home on our doorstep.
Thank you so much for taking the time to post this incredibly moving feedback. It was a privilege to support your dad and it is crucial to us that we make people's time with us as special and positive as possible. It will mean a great deal to our Belong Newcastle-under-Lyme village teams to read your comments and I will ensure they are shared with everyone. Thanks again.
Overall, my experience is good but we need more staff, especially in the mornings when there is a lot to do. The staff are very nice and helpful but they are very busy.
Thank you for taking the time to provide this feedback and we are delighted to hear that our care team are supporting you well. We appreciate feedback from customers and continuously look at ways we can improve and will share your comments with the village management team.
The staff have been amazing and it has been a great relief to see our mother smiling again and looking so well.
Lots of activities are available and our mother has been included in many lovely events that she has been able to recall to us.
Belong provides a unique family atmosphere and now our mother is requesting to remain there because she says she has made many friends and that the staff are all so kind to her!
This is testament to the efficient management team and dedicated staff members.
Thank you very much for taking the time to provide us with this feedback. We are delighted that you are finding our respite service a valuable way of helping to support your mother. Thanks again for choosing Belong Newcastle-under-Lyme; it's a pleasure to have your mother with us.
My mum, during October, attended the experience day, every day for two weeks. She enjoyed every moment and we are thanking staff for their kindness and support.
Thank you for taking the time to submit your review of Belong Newcastle-under-Lyme. We are so touched by your kind words and will aim to keep our services to high standards. Thank you for choosing Belong Experience Days.
My mum resides at Guildhall in Belong Newcastle-under-Lyme. Mum has been here since October 2022. My dad, sister and I are very happy with Mum’s care for such an awful illness - Lewy Body Dementia. The staff at Guildhall look after my mum with respect and dignity. They try and calm my mum down when she gets anxious. We feel confident that all my mum’s needs are met, and we can relax knowing that mum is cared for 24/7.
Thank you so much for taking the time to post this feedback. Our team will be most touched to read this. It is a privilege to care for your mum, and we are delighted to hear that your experience of Belong Newcastle-under-Lyme is so positive and that our village team treats your mum with respect and dignity. Thank you for choosing Belong.
All staff treat Dad with such dignity. They allow Dad to wander when he wants to. They comfort and humour and when he is anxious, support him or give him space, depending on what he needs at the time. The staff are second to none, I couldn't criticise them.
Thank you for taking the time to provide this lovely feedback. We are delighted to know that your dad is treated with such dignity at Belong Newcastle-under-Lyme and that they provide comfort and humour when he is anxious. Thank you for choosing Belong.
As a family, having the multi-services that Belong Newcastle-under-Lyme has to offer when you feel like you have no support, has had the most positive impact on not just my uncle, but the family as a whole. After receiving a diagnosis of Alzheimer's, what followed was a loss of independence (driving licence revoked) and a lack of ability to understand the 'fuzzy head' that is now a daily experience. From day 1, Belong initiated its at-home service for transportation to and from the village where the experience day team provided the most meaningful activities for 3 days a week. The benefit was outstanding, and the person-centred approach to my uncle when 'going to work' was far and above what we expected. He now lives in Pooldam with all his new friends, refuses to go home and we have never seen this level of engagement in over a year. Belong Newcastle is the most family-orientated facility that has exceeded all expectations and we're so pleased with the service that we have received.
Thank you so much for taking the time to post this incredibly moving feedback. It is a privilege to support your uncle and it is crucial to us that we make people's time with us as special and positive as possible. It will mean a great deal to our village, Belong at Home and Experience day teams to...
I found the facilities here very comprehensive. There are always activities and participation available. The staff are very caring, eager to help and there is a lot of interaction between staff and visitors. The catering is also a plus. I have eaten there on a few visits and found the food very tasty and the catering staff very attentive.
Thank you very much for taking the time to provide this feedback. It means a great deal to the team here especially that the team are caring and eager to help and we are so pleased also to hear you are happy with the food and Bistro team at Belong Newcastle-under-Lyme.
Well done Belong you are all doing such an amazing job.
Thank you so much for taking the time to post this feedback. Our team will be most touched to read this. We are delighted to hear that your experience of Belong Newcastle-under-Lyme has been so positive. We are so pleased you think the team are doing an amazing job. Thank you for choosing Belong Newcastle-under-Lyme.
I cannot recommend this home enough, my grandad is on Guildhall, and the staff are amazing they go above and beyond for him and he has settled in so well. They have made him feel at home and since moving here I have seen an improvement in his mood.
Thank you for your lovely feedback on the support provided at Belong Newcastle-under-Lyme. We do our best to understand every customer and it is a pleasure to have your grandad living with us. We are delighted that he feels at home. Thank you for choosing Belong Newcastle-under-Lyme.
I would just like to say I'm delighted and happy my grandad is in such a friendly and welcoming establishment. I cannot thank the staff enough for what they've done and I would recommend anyone in need of 24-hour care assistance to come here.
Thank you so much for taking the time to post this feedback. Our team will be most touched to read this. It is a privilege to care for your grandad and we are delighted to hear that your experience of Belong Newcastle-under-Lyme has been so positive.
My nan receives excellent care and attention from the staff at Belong village. They understand her individual needs and know when she needs help or prompting. We have complete faith in the care that my nan receives.
Thank you very much for taking the time to provide this feedback, which is valued by all the team. We are delighted to hear that your relative’s experience at Belong Newcastle-under-Lyme has been so positive, and trust that it will continue to be so.
Would recommend to others with reservations:-
- Communication between the provider and outside agencies andfriends/relatives 'poor'
- No hot water in washbasins/showers in some of the households without
wasting litres of cold water in order to achieve tepid water (a long-standing
issue of regularly employed staff, but no improvement).
- A reliance on agency staff who do not have the skill set to deal with immobile
residents (brief training not obviously given)
Thank you for taking the time to post this review, all feedback is taken extremely seriously. We will be in touch with you directly to explore your experience of communication with the village and ways of improving this. We deeply regret that we do at times have occasion to use agency workers and...
From enquiring about the experience days for my Dad to him attending the experience days one a week I have found the management and all the staff very friendly, helpful and efficient in all aspects. Nothing is too much trouble and my Dad is enjoying his time at the centre.
Thank you so much for taking the time to post this feedback. Our Experience Day team will be most touched to read this. We are delighted to hear that your Dad's experience of Belong is so positive. We are particularly delighted that you have found everyone helpful and friendly.
My husband attends the activity days and although unsettled at first, he seems to enjoy going now. So much so that l was able to book him in for a week's respite without him making a fuss. The rooms are exceptionally good and the staff very friendly. He enjoys the food there, especially the puddings. One very small niggle is getting through on the telephone, but l assume everything is ok or they would have rung me.
Thank you very much for this lovely review. We really appreciate you taking the time to provide it and our experience day team will be delighted to hear that your husband is settled and happy. We appreciate your feedback regarding call response times and we will investigate this further with our team.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 04 March 2021Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeRequires improvement
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (25) & Events (0)
- 29 Jul 2026
Belong at Home, the dementia specialist home care service from Belong Villages, has retained its crown as the UK’s only not-for-profit operator to be named in the top 20 home...
- 21 Jul 2026
Belong Care Villages has been named as one of the UK’s top 10 small provider care homes by leading care comparison website Lottie. Our Wigan, Atherton and Macclesfield villages were...
- 20 Jul 2026
Colleagues across Belong villages are celebrating recognition at the prestigious Palliative and End of Life Care Awards 2026. Organised by Care Talk magazine, the awards recognise the individuals and teams...
There are no upcoming events for Belong Newcastle-under-Lyme.
Awards / Recognitions (17)
- 30 Jan 2026Recipient: Belong Ltd
- 30 Jun 2022Recipient: Belong Ltd
- 17 Aug 2021Recipient: Belong Ltd
Meet the Team (5)

Josephine started her career at working at our Belong Crewe village. Her expertise in leadership and mentoring meant she quickly developed to the role of Senior Support Worker and then Lead Senior Support worker.
Her passion for caring and support for people living with Dementia, resulted in her contribution to the village's success in achieving the rating of ‘Outstanding’ by the Care Quality Commission.
Josephine has supported at various Belong villages, in Lead Support roles, over the past couple of years before being appointed to the role of Support Manager at Belong Newcastle-under-Lyme, before transferring to Belong Warrington in 2022.
She holds a Level 5 qualification in Leadership and Management in Health and Social Care and was also awarded the Dementia Champion Award at Belong's 2020 Champion Awards ceremony.
Josephine strives to continue to champion person-centred care, high standards of quality care, and positive wellbeing.

Lisa was previously the Lead Senior Support Worker, joining the organisation with a wealth of skills and knowledge acquired during her career in domiciliary care.
Demonstrating Belong’s values in her work, as well as a full understanding of the regulatory elements of the role, Lisa was promoted to the Assistant Support Manager position and has successfully completed her level 5 diploma to support her in the next stage of her Belong journey.

Following twenty-eight years working in the Education and Training Sector, with qualifications including Leadership Management and Mental Health in the Workplace, Tracey brings her considerable operational skills and experience to this crucial role in the village.

Emma leads the village’s programme of activities, both for residents and members of the wider community, including customers visiting the village on Experience Days.
She has a great track record organising the events and activities programmes at the village, as well as extensive experience working with heritage partners in thewider community.

Detail to follow.
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