
The care staff are amazing and have enabled Mum to feel at home by giving her independenceJane C(Daughter of Resident/Service User)

Nutrition for the residents is of a high standard with choices which is so important.Michelle O(Regular Volunteer)

The staff are always pleasant and speak kindly and encouragingly to mum.Ali(Daughter of Resident/Service User)

The care staff are amazing and have enabled Mum to feel at home by giving her independenceJane C(Daughter of Resident/Service User)

Nutrition for the residents is of a high standard with choices which is so important.Michelle O(Regular Volunteer)

The staff are always pleasant and speak kindly and encouragingly to mum.Ali(Daughter of Resident/Service User)

Ashley Lodge Care Home in New Milton, Hampshire offers 24/7 residential care, elderly care, end of life care, respite care and general nursing care, as well as dementia care.
All rooms come with an en-suite facility, pets are allowed and residents can access Wi-Fi from anywhere in the property.
The care home is set in the grounds of quiet and secluded mature gardens, with a large seating area for residents to enjoy...
Care Provided by Ashley Lodge Care Home
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Nursing Care
- Dementia Residential Care
- Dementia Nursing Care
- For a maximum of 77 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Bariatric Care/Obesity
- Convalescent Care
- Acquired Brain Injury (ABI)
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Smoking not permitted
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Bar/Café
- Residents Kitchenette
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Ashley Lodge Care Home for full pricing details and T&Cs.
Contact Ashley Lodge Care Home to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Support you may be entitled to
- If you chose a care home based in England, you may be eligible for NHS Funded Nursing Care (FNC), which helps cover the cost of nursing. This is worth £267.68 per week and is usually paid directly to the care home.
Good to Know
Group / Owner
- Memory Lane Care Homes Ltd
- Private Owned
Person in charge
- Jessica Rolfe(General Manager)
Local Authority / Social Services
Admission Information
- Ages 55+
Care Home Design/Build
- Purpose Built: Yes
- Year Purpose Built: 2005
- Last Refurbishment: 2023
- Number of floors: 2
Room Information
- Single Rooms (77)
- Single Rooms with ensuite Wet Room (56)
Visiting
- At Ashley Lodge Care Home, the team are always delighted to welcome visitors. Family and friends are encouraged to spend time with their loved ones at times that suit them best. The caring team is here to greet you warmly and ensure your visit is comfortable and enjoyable.
Parking
- Ashley Lodge provides free parking facilities to visitors
Ashley Lodge Care Home Reviews (128)
Ashley Lodge Care Home has a Review Score of 9.8 (9.784) out of 10, based on 34 reviews in the last 2 years.
Over all time Ashley Lodge Care Home has 128 reviews.
So far we are satisfied with the care that my father is receiving. Staff very helpful and cooperative. He says he is very happy here and is being looked after well.
Thank you for your review. I'm so glad to hear that your dad is happy and settled and that he is been well looked after, this must give you such peace of mind.
My wife has been at Ashley Lodge for 1 1/2 years now, following complications following a stroke.
I am very happy with the care my wife receives and she enjoys talking and interacting with all the staff.
The care here at Ashley Lodge is given by outstanding staff who are always doing much more than is expected of them.
The care comes from the heart and this is reflected in an outstanding team of staff.
Thank you for your review. We are pleased to hear about your positive experience and appreciate your comments about our home and will share your comments with the home’s manager.
Things are much improved now - particularly attentiveness of carers and carers are younger and nicer.
Thank you for your review. We are pleased to hear about your positive experience and appreciate your comments of our home and will share your comments with the home’s manager
My concerns (of all types) are addressed as soon as it is possible to do so.
Maybe some extra physio would help him. He is still smiling!
Thank you for your review. I'm so glad that your husband is still smiling and that any problems you may have are sorted as soon as they can be. This must give you such peace of mind.
I am very happy here. Well looked after. The food is very good. The staff are very friendly and caring. My wife is treated well when she comes to visit, and it is good that she can visit when she likes.
Thank you for your review. I'm so glad to hear that you are happy and settled and enjoying the food and feel well looked after. I'm sure your wife has peace of mind knowing that you are happy and looked after.
My mother has settled into Ashley Lodge very well and is happy and well cared for. The staff are so caring and treat my mum as their own.
I particularly like the open room door policy - there is always someone walking by and waving, saying hello.
The food is excellent, although Mum doesn't eat much. Very satisfied with her care.
Thank you for your review. It is lovely to know that your mum is happy and settled.
An immaculate home with lovely staff. Always warm and welcoming, even the residents seem happy when you meet them. Well done Ashley Lodge.
Thank you for your review. We are pleased to hear about your positive experience and appreciate your comments about our home and will share your comments with the home’s manager.
The home has a lovely calm, relaxed atmosphere with exceptionally caring, compassionate staff who treat residents with utmost dignity. They cannot do enough to help and are always very supportive when you want to discuss the care of a resident. I can't praise them enough.
Thank you for your review. We are pleased to hear about your positive experience and appreciate your comments about our home and will share your comments with the home’s manager.
Dementia care is very challenging and in some ways unrewarding, but end of life care is so important.
My friend has had good care but is now nearing the end of life.
The nursing staff respect the patients, they seem positive and cheerful in what must be a hard work situation. I cannot comment on some items because I am not the patients family.
Thank you for your review, we appreciate your feedback. We are pleased to hear about your positive experience and appreciate your comments about our home and will share your comments with the home’s manager. The Bupa Customer Care Team.
My husband has settled so well and is supported to be as able as possible within his levels of dementia which can fluctuate temporarily.
Thank you for sharing your lovely review with us, we really appreciate it. I am so pleased that you are happy with Ashley Lodge and their staff. The Bupa Customer Care Team.
My mother has been at this home for 8 years now. All in all, everything is as it should be but there have been a few blips over the years, 14 to now. The nursing and care maintenance staff are very pleasant and do their job. Catering staff are good, glad we now have a decent chef as that was a problem a while ago. My only concern is the way some things are written in the daily charts. Mum is 100% reliable on the staff, but they say they assist in giving her a wash or food. This has not been good for us as we're trying for complete funding and the people doing this interpret this differently.
Fabulous. My mother loves Ashley Lodge, it truly is her home.
We are glad to hear she has been able to find a place she can feel at home. Thank you for your review.
He is very content there and the staff are very very good with him - despite going down hill - due to old age and dementia, they treat him as an individual being not as a chore.
I consider myself lucky to have found such a wonderful home for him.
Thank you for your review. We are pleased to hear about your positive experience and appreciate your comments of our home and will share your comments with the home’s manager. The Bupa Customer Care Team
My friends moved into Ashley Lodge Care Home in April 2015. Whilst in there they have received kind and caring attention. The staff are of the highest calibre and nothing is too much trouble. Sadly, one of my friends passed away and the staff are managing the partner left behind. My friend was married for many years. This could be a very traumatic situation but the staff are showing their caring side and help my friend to come to terms with her loss. I would and tell people what high standards Ashley Lodge Care Home achieves. The staff with their care for the residents make a home like environment for all.
Thank you for your review, we appreciate your feedback. We are pleased to hear about your positive experience and appreciate your comments about our home and will share your comments with the home’s manager. The Bupa Customer Care Team.
At first, everything was alien to me but as the weeks have flown by things slot into place and you start to feel part of a very dedicated homely family, when all my needs are sorted out then things settle down and everybody does their bit of duty and everybody's happy.
Thank you for your review, we appreciate your feedback. We are pleased to hear about your positive experience and appreciate your comments about our home and will share your comments with the home’s manager. The Bupa Customer Care Team.
Continuing improvements i.e. sensory room and garden means that an already wonderful home just gets better.
My sincere thanks to all the staff for making a very difficult time bearable.
Thank you for your review, we appreciate your feedback. We are pleased to hear about your positive experience and appreciate your comments about our home and will share your comments with the home’s manager. The Bupa Customer Care Team.
About a year ago I left a very positive review about Ashley Lodge but since then a number of issues have caused me to alter my view of the home. Let me say, first of all, that the care staff and nurses are outstanding - always showing great care and commitment to the residents. The problems arose due to inadequate staffing levels, over-reliance on agency staff (who do not know the residents of course) and poor overall supervision. I visit my uncle twice a week and I began to find situations that were unacceptable. It seemed that staff were stretched thinly and any major issue left them struggling, despite their best efforts. My concern for my uncle's welfare led to me considering moving him to another home and this was accomplished recently.
We take all comments extremely seriously and are very disappointed to hear that you are unsatisfied with your experience of care at one of our homes. Our residents’ health and wellbeing is our absolute priority. We would like to contact you so that we can discuss this in more detail and investigate...
My husband has been in Ashley Lodge for two days but already my son and I are delighted with the care he is being given.
Thank you for your review, we appreciate your feedback. We are pleased to hear about your positive experience and appreciate your comments of our home and will share your comments with the home’s manager. The Bupa Customer Care Team.
All the staff that my husband and I have met have been extremely caring and friendly, the whole place has a good atmosphere. Records and my mums care plans are well kept and always up to date, on the odd occasion I have asked a question the staff have been able to show my the answer either in her care plan in her room or in her notes held at the nurses station.
Mum is happy at Ashley Lodge, is kept clean with clean clothes, she is encouraged to get up and dressed each day and goes to the dinning room to eat with the other residents. There is time for activities and socialising in the afternoon. There is a nice garden surrounding the home and plans to put in extra plants which have been donated by local firms.
Thank you for your review. We are pleased to hear about your positive experience and appreciate your comments of our home and will share your comments with the home’s manager. The Bupa Customer Care Team
From the moment we went to view Ashley Lodge we were impressed with the friendliness of everyone, especially the managers. They both come over as very enthusiastic and caring people. We were also impressed with the activities lady, whose energy seems boundless to provide the residents with as much stimulation as possible. The cleanliness and decor is top rate, and also the food menu is vast and varied. I'd certainly choose Ashley Lodge in my old age especially with the managers, plus carers still there.
Thank you for your review. We are pleased to hear about your positive experience and appreciate your comments of our home and will share your comments with the home’s manager. The Bupa Customer Care Team
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 20 November 2025Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (0) & Events (0)
There are no news items for Ashley Lodge Care Home.
There are no upcoming events for Ashley Lodge Care Home.
Awards / Recognitions (5)
- 31 Jan 2024Recipient: Memory Lane Care Homes Ltd
- 28 Feb 2023Recipient: Memory Lane Care Homes Ltd
- 30 Jun 2021Recipient: Memory Lane Care Homes Ltd
Accreditations
There are no accreditations posted yet for Ashley Lodge Care Home.
Meet the Team (5)

I have worked in healthcare for over 12 years. I feel that you need to be so many things to be a care home manager but the most important thing you need is passion in everything you do for your residents and team.
I was born and raised in the village of Ashley so when the opportunity came up to make a difference to one of my local care homes, I grabbed it with both hands.
I’m a great believer in giving something back so spend a lot of time raising money for both local and national charities.

I have been working as a nurse in care homes for over three years and moved to Ashley Lodge in February 2019.
I love the professional, friendly and family atmosphere that we promote at Ashley Lodge.
My spare time is spent studying as I have a passion for learning and development.

I have been a carer for over 10 years and have worked at Ashley Lodge since 2017 – there’s nothing else that I would rather do!
We work as a team to provide care for our residents and there is nothing more satisfying than seeing a smile on their faces.
In my spare time, I love to do charity work raising money for Cancer Research and Julia’s House Children’s Hospice.

I have worked as a member of the kitchen team at Ashley Lodge since 2018 and in July 2019 I was promoted to Chef Manager.
I love to take time to meet the new residents and find out about the food they like to eat, as I believe mealtimes are one of the most important times in our home.
My spare time is spent socialising and cooking for my friends and I also love to spend time at the beach.

Cathy spent most of her working career in a high-powered corporate job in the motor trade industry. After moving to a new area, semi-retired, she took a part-time role in a local bar. During lockdown, she wasn’t working and saw a lot of adverts on TV about the care industry and really wanted to help her local community, so she applied to work as a Home Assistant in our lovely home. “I really wanted to give something back to my community and I haven’t looked back! From kitchen work to housekeeping – I’ve done a bit of everything to help and I’ve loved it! I previously visited a care home when one of my relatives was in care and I couldn’t wait to get out of the place, but I’ve never had that feeling at Ashley Lodge. I walked in and the home was clean and tidy, the residents were lovely, and the staff were just so welcoming.”
“I love having a chat with our residents when I can but being part of making a difference to their lives is my favourite thing about working here. A few weeks ago the kitchen team served mince pies at afternoon tea and one of our residents was so excited! He told me how much he loves them, so I spoke to the kitchen and got him some extra ones and his face just lit up, he was so happy! It’s the little things that can make a huge difference to their day and I go home happy knowing that I made that happen.”
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