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- Southbourne Beach Care Home - Avery Collection







Southbourne Beach is located a short walk from the sea front and its excellent beaches, perfect for a refreshing walk or for some fresh sea air. The home attracts residents and their families from all over the wider Dorset area, including Christchurch, Ringwood and the New Forest. The home offers high quality care including both residential and dementia care as well as shorter respite stays. The care home has 104...
Care Provided by Southbourne Beach Care Home - Avery Collection
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
- Visual / Hearing Impairment
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 104 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Bar/Café
- Residents Kitchenette
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Southbourne Beach Care Home - Avery Collection for full pricing details and T&Cs.
Contact Southbourne Beach Care Home - Avery Collection to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Avery Healthcare Group
- Private Owned
Person in charge
- Morgyn Ross(General Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: Yes
- Year Purpose Built: 2007
- Last Refurbishment: 2025
- Number of floors: 3
Room Information
- Single Rooms (70)
- Couples/Companion Rooms (17)
- Single Rooms with ensuite Wet Room (70)
- Couples/Companion Rooms with ensuite Wet Room (15)
Southbourne Beach Care Home - Avery Collection Reviews (180)
Southbourne Beach Care Home - Avery Collection has a Review Score of 9.9 (9.903) out of 10, based on 27 reviews in the last 2 years.
Over all time Southbourne Beach Care Home - Avery Collection has 180 reviews.
Very welcoming, clean and homely. Friendly staff - offered tea and biscuits. I look forward to visiting again. Residents were encouraged with their independence, and there was a good variety of events and activities on offer.
Thank you for your kind words. We believe we have a fantastic team here at Southbourne Beach, and your recognition of this is appreciated by every member of our team. By having a whole-home approach here at Southbourne Beach Care Home, we believe this creates a relaxed and friendly environment for our residents and their loved ones to call home.
On entering, home was very warm and welcoming. The team were helpful and very pleasant. I was offered refreshments. The home is spacious and clean. Lovely outlook and is so close to the beach.
Thank you so much for your wonderful review. I will certainly pass on your kind words to our team. We are incredibly proud of the fantastic care and activities we provide here at Southbourne Beach Care Home. We look forward to welcoming you here again.
The staff are all caring, extremely helpful and I am looked after well indeed. The home itself is warm and wonderfully comfortable, as are the bedrooms and all the public rooms. There are plenty of activities and trips out to cater for all tastes. What also is very nice, is that families and friends may come to all the events etc. This creates a friendly and welcoming atmosphere. This home is a very special place. (Even pets are welcome to visit.)
Thank you so much for your wonderful review. We are thrilled that you are enjoying your stay, and I will certainly pass on your kind words to our team. We are incredibly proud of the fantastic care and activities we provide here at Southbourne Beach Care Home.
From the moment I stepped in this home, I knew my partner's nan is in good hands. Everyone is so welcoming and nothing too much trouble. There is a wide range of activities and events each day and residents seem happy and well looked after. My relative formed great friendships, not only with fellow residents, but also staff. Thank you.
Thank you for your kind words. We believe we have a fantastic team here at Southbourne, and your recognition of this is appreciated by every member of our team. We are incredibly proud of the fantastic care and activities we provide here at Southbourne Beach Care Home. By having a whole-home...
My sister has been a resident for two years. It is a pleasant place to be and relatives are made very welcome. I recently attended a cake decorating session on Beachside which was most enjoyable. Many aspects of the home are good, I am sure the aim is to make it an excellent place to be and one way I feel this could improve is communication.
Many thanks for your review. We are delighted that you feel our staff are welcoming and supportive. We take great pride in delivering exceptional care and providing high-quality facilities to our residents. Thank you for joining in with the activity on Beachside Community, we are pleased you...
Right from the beginning I have felt happily at home. The staff are very understanding and caring. I cannot fault them.
Thank you for taking time to provide your feedback. We are thrilled that you are enjoying your stay at Southbourne Beach Care Home, and I will certainly pass on your kind words to our team. We are incredibly proud of the fantastic care and activities we provide here at Avery Collection Homes.
My parents stayed for five weeks respite and I can’t thank the staff enough. The huge turn around in attitude, from the beginning to the end, was truly amazing. The effort that every member of staff put in made my life so easy. I could see the care and attention that, not only my parents got, but all residents received went above and beyond. Can’t tell you how much I enjoyed visiting and seeing my parents happy, which was the main aim. Thank you.
Thank you for your kind words. We believe we have a fantastic team here at Southbourne Beach and your recognition of this is appreciated by every member of our team. By having a whole-home approach, we believe this creates a relaxed and friendly environment for our residents and their loved ones to call home. We look forward to welcoming you here again.
My mother lived at Southbourne Beach from 2017 to 2023. The care she received was exemplary from all departments. She was always encouraged to join in activities, which she enjoyed a great deal. Nothing was ever too much trouble for the staff. They always kept the family updated on any health issues. They respected our visits and enabled my mother to die peacefully in her own bed, with her family with her to the end. We will always be grateful to our second family at Southbourne Beach for everything they did throughout her life there.
Thank you for your kind words, your recognition of this is appreciated by every member of our team. By having whole home approach here at Avery, it helps to create a relaxed and friendly environment for our residents and their loved ones to call home. Thank you.
Most people, including staff, are very friendly, residents in general seemed pleased to see a friendly stranger's face, although we had met some on a previous visit.
Thank you for your kind words. We believe we have a fantastic team here at Southbourne Beach, and your recognition of this is appreciated by every member of our team. By having whole home approach here at Avery, it helps to create a relaxed and friendly environment for our residents and their loved ones to call home.
I have experienced a very friendly atmosphere here and very kind and helpful staff. The activities have been fun and well organised.
Thank you for taking time to share your kind words with us. Our activities team will be thrilled to hear this feedback, here at Southbourne Beach care home we endeavour to provide the very best experience for our residents and their families. Your recognition of this is invaluable to our team, thank you.
Dad was here for just over four years and recently passed away peacefully after coming home from the hospital for a week of palliative care. All the staff here were so kind and caring and genuinely fond of Dad. They made his last days as comfortable as they possibly could, and for that, I will be forever grateful. So many residents and staff have come up to me to tell me their memories of Dad, how he always remembered everyone’s names and how his little ways made them smile. Thank you, everyone, for looking after him.
Thank you very much for your kind words, Tracy; all the team here at Southbourne Beach Care Home always give the best they can to all the residents and your dad will be missed by us all.
The care provided to my 100-year-old father was exemplary. The care systems, including records kept, were impressive, and an excellent balance was struck between intervention and allowing independence. The excellent standard of care extended from relative independence through significant dependence to end of life. My father was always treated with dignity and great sensitivity to his feelings, as well as his needs.
Thank you for taking the time to share your experience of Signature at Southbourne. Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care to make a difference in our residents and their families lives.
My mum came into Signature at Southbourne for a period of respite whilst we were away on holiday. Mum was looked after really well and commented to me afterwards how nice the staff were and how good the food was. She enjoyed all the activities that were put on for the residents and enjoyed getting her hair done whilst she was there. She is looking forward to coming in again for another stay in the near future.
It's hard to sum up the experience of finding the right 'home from home' for your parents when they have lived independently for so long, but due to their needs changing, it becomes necessary. There are so many considerations, emotions and decisions that come into play, and at times, as a family, we truly believed we might not find the answer. That was until my brother discovered Signature at Southbourne! Not only did we fall in love with the location and the beautiful home inside and out, but it had a sense of 'home' from the first time we walked inside. This is what my parents needed so much - their own individual living space, but with the beautiful communal areas it offers, the delightful restaurant/bistro and parlour. The staff have, in a relatively short space of time, got to know and understand my parents really well. Their likes, their dislikes, their way of living - and have encouraged wholeheartedly their involvement. Well done, and thank you, we're so grateful.
Thank you for taking the time to share your experience of Signature at Southbourne. Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care to make a difference in our residents' and their families' lives.
Home-from-home! Finding a new permanent home for our precious parents was the highest priority for me and my siblings in 2022. We are delighted that after reviewing over ten homes, a respite holiday and a move from the midlands where they'd been for over 50 years, we are able to say job done! One lady has been fantastic throughout managing the liaison and really caring for our parent's needs. Signature at Southbourne stood out for us because it enables Mum and Dad to continue having independence in their own apartment, in a beautiful location and surrounded by the care that is on hand to support all their needs. When we first visited Signature, we thought we had entered a luxury cruise ship, and that remains our view! The food is second to none, the activities are great, and my dad regularly plays the piano - a joy that he had lost! We now rest in peace knowing they are safe and happy, and we love visiting them, including sharing meals with them in the private dining area and lattes in the Bistro! We recommend it unreservedly!
The team here at Signature at Southbourne would firstly like to thank you for your kind words. We strive, as a team, to work closely with our residents so we can provide the very best care for each individual in our home, and we are glad to have made a difference. Here at Signature at Southbourne,...
28 days of really pleasant care in a spacious suite with our little dog. Brilliant staff helping with showering and dressing, serving good wholesome meals in a lovely dining room. We were very comfortable, well looked after and felt the benefits by the middle of our stay. Would recommend Signature highly to people in need of care!
The team here at Signature at Southbourne would firstly like to thank you for your kind words. We strive, as a team, to work closely with our residents so we can provide the very best care for each individual in our home, and we are glad to have made a difference.
My mother and stepfather have been at Signature at Southbourne since September 2021. Through the care, love and support of the Signature team, they have both flourished, and I would highly recommend the home.
We are so glad to hear about your positive and encouraging comments for Signature at Chorleywood. As a team, we work together to provide the best experiences for both our residents and family members.
The ethos of Signature at Southbourne, which combines excellent care and support whilst keeping the dignity of the resident paramount, is extremely important to my father and his family. First impressions at our first meeting with extremely professional and knowledgeable staff were of a light, airy, spacious, purpose-built facility with the air of a luxury hotel! Over time, these first impressions have developed into a deep rapport between the management and staff, who are so dedicated. I am so glad my father is in your care.
We are so glad to hear about your positive experience of Signature at Southbourne and thankful for your kind comments. As a team, we work together to provide the best for both our residents and family members, so thank you for taking the time to share your kind words.
Dad initially moved in for respite care while his main carer (his wife) was in the hospital. Sadly after a week at Signature, Mum passed away. The staff at Signature could not have been more helpful and supportive at such a difficult time. Signature has helped Dad and the whole family in such a genuine, caring way. Een before the bereavement, Signature felt like Dad's home. It is such a wonderful place, mainly due to all the staff who really go out of their way to help.
The team here are so grateful that your Dad and family members had a welcoming experience. Our care teams are grateful for your recognition of their passionate and skilled work is fantastic to hear.
My thoughts on my stay - nothing but praise from me. The whole team 100per cent, hence my thanks to you all.
Thank you for your superb feedback; we are glad to have made a difference. We hope you continue to enjoy your stay at Southbourne.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 15 April 2025Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (6) & Events (5)
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 11 Feb 2025
On Sunday, 5th January, a flock of our homes joined together to celebrate National Bird Day, raising awareness about the vital role birds play in our ecosystem. Many residents took...
- 05 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 12 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 25 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
Awards / Recognitions (12)
- 30 Jan 2026Recipient: Avery Healthcare Group
- 31 Jan 2025Recipient: Avery Healthcare Group
- 31 Jan 2024Recipient: Avery Healthcare Group
Accreditations
There are no accreditations posted yet for Southbourne Beach Care Home - Avery Collection.
Meet the Team (6)

I have worked in the care sector for over 12 years now, joining Southbourne Beach in 2023. My journey in care began as a care assistant, this was a role I truly loved and quickly realised that the care sector was where I was meant to be. My passion for delivering high-quality care developed from my personal experiences of caring for family members and continues to grow, surrounded by compassionate and selfless colleagues. I have been fortunate enough to achieve further training and qualifications, allowing me to progress into managerial positions.
I have lived in the Dorset area for most of my life and I love being part of my local community with our residents and staff. I am incredibly proud to lead a special team at Southbourne Beach, where the needs of our residents are always the number one priority. Outside of my work, I enjoy regular exercise, travelling, sports and always seeking new experiences.

I have been part of this family since 2010. Caring is one of my passions in life and having a care background is a great addition to my role as it involves supporting all new prospective residents and their families through sometimes difficult, stressful and emotional decisions. My role is supported by a dedicated team who are passionate about delivering exceptional person-centred care. Nothing is more rewarding than making a positive contribution to the daily lives of each and every one of our residents.

I joined towards the end of 2020 and really enjoy my role here – it is very diversified and no two days are the same. Prior to joining I worked as a Senior Administrator in another nursing home and have a long history of PA and administration work. I really enjoy meeting the residents and their families and getting to know everyone.
On a personal note, I have lived in Christchurch for the past 20 years and continue to do so with my husband and two children. We love walking along the beach and visiting the local cafes for coffee and a naughty treat.

I have worked in dementia care for 16 years now, it has always been my passion, and I find it very rewarding.
As Dementia Care Manager it is my aim to ensure those living with dementia can live as independently as possible and experience high standards of daily living. I have a great team working alongside me to ensure that we achieve positive changes and continue improving our care delivery.

I started working here as a Catering Assistant in 2007. Since then I have taken on new tasks and responsibilities which lead to being promoted to the current position of Dining Services Coordinator. I am responsible for all aspects of delivering nutritionally balanced meals, including special diets and dietary needs. It is very rewarding to see residents having a great dining experience, from the meal they have to the service they receive in a restaurant-style dining room. It motivates me and my fantastic team to provide the best possible service for them every day.

Having studied and worked in performing arts for 15 years in London, I also gained experience in the hospitality industry organising events in Mayfair before moving to Bournemouth to work in sales and team management. For 3 years I worked in domiciliary optical care travelling around care homes on the south coast. This taught me a better understanding in dementia and vulnerable people. I joined the Concierge team in 2013 and worked my way up to lead concierge.
I love my job, the staff and all the characters we here (including the pets). I now look after a team of 7 concierges at Southbourne. Never a dull moment, we are the eyes, ears and heart of the community. The relationships I build with the residents and families are so special and I value listening and trying to solve any request or concerns they may have.
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