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- Southbourne Beach Care Home - Avery Collection







Southbourne Beach is located a short walk from the sea front and its excellent beaches, perfect for a refreshing walk or for some fresh sea air. The home attracts residents and their families from all over the wider Dorset area, including Christchurch, Ringwood and the New Forest. The home offers high quality care including both residential and dementia care as well as shorter respite stays. The care home has 104...
Care Provided by Southbourne Beach Care Home - Avery Collection
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
- Visual / Hearing Impairment
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 104 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Bar/Café
- Residents Kitchenette
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Southbourne Beach Care Home - Avery Collection for full pricing details and T&Cs.
Contact Southbourne Beach Care Home - Avery Collection to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Avery Healthcare Group
- Private Owned
Person in charge
- Morgyn Ross(General Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: Yes
- Year Purpose Built: 2007
- Last Refurbishment: 2025
- Number of floors: 3
Room Information
- Single Rooms (70)
- Couples/Companion Rooms (17)
- Single Rooms with ensuite Wet Room (70)
- Couples/Companion Rooms with ensuite Wet Room (15)
Southbourne Beach Care Home - Avery Collection Reviews (180)
Southbourne Beach Care Home - Avery Collection has a Review Score of 9.9 (9.903) out of 10, based on 27 reviews in the last 2 years.
Over all time Southbourne Beach Care Home - Avery Collection has 180 reviews.
My mother was very apprehensive about going into any care home, but the staff at Signature at Southbourne made her very welcome and comfortable. Since then, my mother has told me how much she enjoys the catering, the friendliness of the staff and the homeliness and comfort in the care home. I was anxious that this difficult time in her life would not be difficult and as attractive as possible; so far, I have not been disappointed.
Thank you, Mark, for your review. We are so pleased to hear that your mother is happy and very settled here and enjoying everything we have to offer.
Mum has always refused care of any kind but went into Signature initially for four weeks respite following time in hospital. It was challenging to get her settled, but she is now staying long term. Staff go above and beyond to get to know residents and families and price a "personal touch"! The standard of care is exceptional, nothing is too much trouble, and there is a positive, happy atmosphere.
Thank you for your review, and we are so pleased that mum is happy and very settled here at Signature at Southbourne.
My mum is having respite care at Signature. We're very happy with how she has been cared for. The majority of the carers have been so accommodating and kind. We don't hesitate to recommend this establishment.
Thank you, Rafaella, for your review. We are glad to hear that mum enjoyed her respite stay with us here at Signature at Southbourne.
My mother came to Signature at Southbourne initially for respite care. She settled in so well and enjoyed the care and support, and best of all, the intervention of all the staff that we all decided that this would make the best home for her.
That you, Jeffery, for your review, and we are so pleased that mum settled in so well and that you all as a family feel Signature at Southbourne is the best place for her.
Can't say enough good things as we have been well looked after from day one and continue to receive first-class service.
Thank you, Lesley, for your review, and we are so pleased to hear how happy you are with Signature at Southbourne.
I'm very happy with my room. All staff are very good. Food is sometimes questionable and could be improved! The home, in general, is a very pleasant place to be.
Thank you for the wonderful feedback. At Signature of Southbourne, we strive to make your living experience as positive and fulfilling as we can, this includes the dining services. There is some upcoming consultation with the residents as part of our ongoing commitment to providing a home from home experience, and would welcome your feedback on how we can improve your dining experience.
I have made good friends and get excellent meals.
I have a pleasant room and bathroom ensuite.
The staff are kind and helpful.
Here at Sunrise of Southbourne, we endeavour to provide the very best experience for our residents and their families. Thank you for taking the time to share your kind words with us, these will be shared with the team.
I have enjoyed my stay. This place runs like clockwork! The staff are all very friendly and the residents very happy. I would recommend a stay here, and if I need to come back will do so gladly.
Thank you for taking the time to review Sunrise of Southbourne. Your feedback is important to us, as is the care and well-being of all of our residents. We were delighted to have you stay with us and looking forward to welcoming you back in the future if your requirements change.
My mother had a month’s respite stay to recuperate following a spell in hospital. I was so impressed by staff dedication, caring, compassion and the level of respect afforded to residents. The ambience is that of a good quality hotel, which is exactly what I wanted for my mother. I didn’t want her to constantly be reminded that it was essentially a care home. The vibe is one of positivity and of looking forward to opportunities. Daily programmes of interesting activities enhance this feeling. They even took my mother out, as a passenger, on an electric bike, which she loved. She thoroughly enjoyed the food too (hotel quality and choice). The location is marvellous as it’s one road away from the seafront. Importantly, my mum made some lovely friends whom she won’t forget. All in all, I wouldn’t hesitate to recommend Sunrise of Southbourne, especially if you want the best of the best for your relative.
Thank you for taking the time to share your experience of Sunrise of Southbourne. Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives. Your kind words will be shared with the team.
All the staff couldn't do enough to make not only my mother feel welcome, but my sister and I too when we visited.
We are so glad to hear your positive experience of Sunrise of Southbourne, and thankful for your kind comments. As a team we work together to provide the best experiences for both our residents and family members.
I came into Sunrise for respite care with a view to permanent residency and I am pleased to say that I have decided to come back as a full-time resident once I have sold my house. As I am fully able-bodied I have not needed much care and have been able to go out for walks. I cannot speak highly enough of the food - it really is excellent! The staff do all they can to give as much freedom as possible within the Covid restrictions. Sincere thanks to everyone and see you soon!
We are so glad to hear about your positive experience at Sunrise of Southbourne and thankful for your kind comments. As a team, we work together to provide the best experiences for both our residents and family members.
I have been exceptionally well looked after during Covid. During this difficult time, I have been exceptionally well looked after in the activities department. Everyone at Sunrise is very caring.
Our activities team here at Sunrise of Southbourne have developed creative ways to keep our residents entertained and stimulated. Your recognition of this is appreciated by the whole team.
Although this has been my first possible visit, due to visitor room constructions and Covid restrictions within the home this year, I have found the staff helpful by phone and have had good communication from staff in the form of newsletters, with photos added and information electronically. I have also been included in resident/relative meetings online. My mother and father have been happy, look well cared for and content and have no complaints. Thank you, Sunrise.
Here at Sunrise of Southbourne, we have worked hard to ensure all residents receive the highest quality of care and security within our home. Thank you for your kind words, these will be shared with the team, and we look forward to welcoming you back to our home soon.
I like the atmosphere. The care of the staff in looking after some award and at times, difficult residents is exceptional. The activities agenda is so entertaining and recreational, which is ideal for senior residents. I would recommend Sunrise to any of my acquaintances.
Our team here at Sunrise of Southbourne are so grateful for your comments. Our activities co-ordinator and the team work hard to provide engaging and stimulating activities for all of our residents, we are so glad to hear the activities provided are one of your favorite elements of our home.
This is my second visit and I returned because you looked after me so well. I didn't need to worry about remembering when and how much medication I needed to take. My daily needs were and are always done with a cheery comment from every staff member. I have a lovely, airy room. I enjoy the various activities I have been doing. I have no favourites, but the 'mind gym' activity is enjoyed by up to eighteen of us. It is for the simple reason - it is one of the best.
Here at Sunrise of Southbourne, we encourage our residents to carry out their hobbies and explore new activities. We are happy to hear that you enjoy this aspect of our home and your kind words will be passed on to the team.
My Dad entered Sunrise of Southbourne at the beginning of 2020 for respite care under rather stressful circumstances and at very short notice. Despite this, we were quickly reassured that this was the right place for him to be and eight months later he has settled in well and sees it as his home. I was pleased to find Dad's room was labelled with a brass plaque with his name on it! It's a small thing but it seems to me to signal the respect with which Sunrise treat their residents.
Sunrise of Southbourne appreciate moving into a care home can be an unsettling time. This is why we take the time to engage with family members and friends of the resident to make the process as smooth as possible, to get to know the resident on a personal level. We are pleased your father has settled in well.
My overall impression is that the service provided is second to none, especially the front line service staff.
Here at Sunrise of Southbourne we have worked hard to ensure all of the residents receive the highest quality of care and security within our home. Thank you for your kind words, these will be shared with the team and we look forward to welcoming you back to our home soon.
Is has been a huge relief during the last few months to know that Mum has been safe and well looked after. My face to face visit last week was handled so well I felt very confident that everything was being done to ensure safety but to enable my visit to mum to feel as normal as possible. I can't tell you how fabulous it was to see mum "properly" after such a long time. Thank you.
Here at Sunrise of Southbourne, we have worked hard to ensure all of the residents receive the highest quality of care and security within our home. Thank you for your kind words, these will be shared with the team and we look forward to welcoming you back to our home soon.
The accommodation, food, staff etc are all fine.
Here at Sunrise of Southbourne, we endeavour to provide the very best experience for our residents and their families. Thank you for taking the time to share your kind words with us, these will be shared with the team.
My husband and I have been here for over five years and look on it as our home. We are very well looked after; the staff are excellent.
Thank you for leaving us such a wonderful review, our team members will be thrilled to hear your positive feedback. Here at Sunrise of Southbourne, we pride ourselves on understanding our residents' needs to respect their independence and give a real sense of being at home.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 15 April 2025Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (6) & Events (5)
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 11 Feb 2025
On Sunday, 5th January, a flock of our homes joined together to celebrate National Bird Day, raising awareness about the vital role birds play in our ecosystem. Many residents took...
- 05 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 12 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 25 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
Awards / Recognitions (12)
- 30 Jan 2026Recipient: Avery Healthcare Group
- 31 Jan 2025Recipient: Avery Healthcare Group
- 31 Jan 2024Recipient: Avery Healthcare Group
Accreditations
There are no accreditations posted yet for Southbourne Beach Care Home - Avery Collection.
Meet the Team (6)

I have worked in the care sector for over 12 years now, joining Southbourne Beach in 2023. My journey in care began as a care assistant, this was a role I truly loved and quickly realised that the care sector was where I was meant to be. My passion for delivering high-quality care developed from my personal experiences of caring for family members and continues to grow, surrounded by compassionate and selfless colleagues. I have been fortunate enough to achieve further training and qualifications, allowing me to progress into managerial positions.
I have lived in the Dorset area for most of my life and I love being part of my local community with our residents and staff. I am incredibly proud to lead a special team at Southbourne Beach, where the needs of our residents are always the number one priority. Outside of my work, I enjoy regular exercise, travelling, sports and always seeking new experiences.

I have been part of this family since 2010. Caring is one of my passions in life and having a care background is a great addition to my role as it involves supporting all new prospective residents and their families through sometimes difficult, stressful and emotional decisions. My role is supported by a dedicated team who are passionate about delivering exceptional person-centred care. Nothing is more rewarding than making a positive contribution to the daily lives of each and every one of our residents.

I joined towards the end of 2020 and really enjoy my role here – it is very diversified and no two days are the same. Prior to joining I worked as a Senior Administrator in another nursing home and have a long history of PA and administration work. I really enjoy meeting the residents and their families and getting to know everyone.
On a personal note, I have lived in Christchurch for the past 20 years and continue to do so with my husband and two children. We love walking along the beach and visiting the local cafes for coffee and a naughty treat.

I have worked in dementia care for 16 years now, it has always been my passion, and I find it very rewarding.
As Dementia Care Manager it is my aim to ensure those living with dementia can live as independently as possible and experience high standards of daily living. I have a great team working alongside me to ensure that we achieve positive changes and continue improving our care delivery.

I started working here as a Catering Assistant in 2007. Since then I have taken on new tasks and responsibilities which lead to being promoted to the current position of Dining Services Coordinator. I am responsible for all aspects of delivering nutritionally balanced meals, including special diets and dietary needs. It is very rewarding to see residents having a great dining experience, from the meal they have to the service they receive in a restaurant-style dining room. It motivates me and my fantastic team to provide the best possible service for them every day.

Having studied and worked in performing arts for 15 years in London, I also gained experience in the hospitality industry organising events in Mayfair before moving to Bournemouth to work in sales and team management. For 3 years I worked in domiciliary optical care travelling around care homes on the south coast. This taught me a better understanding in dementia and vulnerable people. I joined the Concierge team in 2013 and worked my way up to lead concierge.
I love my job, the staff and all the characters we here (including the pets). I now look after a team of 7 concierges at Southbourne. Never a dull moment, we are the eyes, ears and heart of the community. The relationships I build with the residents and families are so special and I value listening and trying to solve any request or concerns they may have.
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