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- Southbourne Beach Care Home - Avery Collection







Southbourne Beach is located a short walk from the sea front and its excellent beaches, perfect for a refreshing walk or for some fresh sea air. The home attracts residents and their families from all over the wider Dorset area, including Christchurch, Ringwood and the New Forest. The home offers high quality care including both residential and dementia care as well as shorter respite stays. The care home has 104...
Care Provided by Southbourne Beach Care Home - Avery Collection
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
- Visual / Hearing Impairment
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 104 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Bar/Café
- Residents Kitchenette
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Southbourne Beach Care Home - Avery Collection for full pricing details and T&Cs.
Contact Southbourne Beach Care Home - Avery Collection to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Avery Healthcare Group
- Private Owned
Person in charge
- Morgyn Ross(General Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: Yes
- Year Purpose Built: 2007
- Last Refurbishment: 2025
- Number of floors: 3
Room Information
- Single Rooms (70)
- Couples/Companion Rooms (17)
- Single Rooms with ensuite Wet Room (70)
- Couples/Companion Rooms with ensuite Wet Room (15)
Southbourne Beach Care Home - Avery Collection Reviews (180)
Southbourne Beach Care Home - Avery Collection has a Review Score of 9.9 (9.903) out of 10, based on 27 reviews in the last 2 years.
Over all time Southbourne Beach Care Home - Avery Collection has 180 reviews.
Our admiration for the staff never waves, they always go the extra mile cheerfully and willingly.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities, to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
Sunrise of Southbourne completely changes my idea of what a care home could be like. I had quite a negative impression of what care home was like before I visited Southbourne. Southbourne's environment, dignity, genuine care and respect for my mum's needs and her experience of life really surpassed all my expectations. It's such a positive and comfortable place to be for both my mum to live and for us as her children and grandchildren to visit.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families' lives.
The Sunrise of Soutbourne Team
Outside of the ladies on front desk communication is non-existent to appalling. No advice of lockdowns, personal incidents, general well being. Poor management of eating.
Your feedback is important to us, as is the care and well-being of all of our residents. We would like to understand your concerns further and would be grateful if you could email more information to us on...
The facilities and staff at Sunrise, Southbourne are excellent with the staff always notifying me of any problems with my sister and keeping me informed about her general health and welfare.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
My mother is looked after superbly and all the staff are very supportive of me as well. They are excellent with communication and endeavour to do their very best with regards to my mother.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
I enjoyed the company and I exercised my brain, also having my nails done.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
I enjoy my life here, everyone is friendly and helpful. The excursions are very enjoyable ie Regent Centre, Museums and cinema.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
I enjoy sitting in the garden and listening to the birds singing and talking to other residents. It is very relaxing to hear the birds singing and other residents talking.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Although I suffer from Alzheimer's I am well respected and encouraged to do all I can. I love engaging in all the activities on offer and very much enjoy the walk and minibus trips. I have a lovely room and although vegetarian enjoy the meals. I especially appreciate the provision of the salads. I also enjoy the film shown.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Regrettably, care costs have risen out of control, compared to other "Luxury Homes" in and around Bournemouth and Poole.
Sunrise takes care of my Auntie very well. The residence is cosy and the atmosphere very pleasant.
The only thing that I have a complaint about is the food - I was there on a few occasions and the meals do not look appetising at all. On a few occasions, it was very clear that somebody was trying to economise.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Very reassuring to have such good care for one's relative when one lives far away, as I do. I particularly admire the emphasis on social interaction between residents and encouragement to take part in all manner of activities during the day. Also, I believe the opportunity to go out on trips in the Sunrise mini-bus is really helpful to broaden the horizons of residents who don't have opportunities to be taken out by friends and relatives. The care and friendliness of all members of staff towards residents is particularly noticeable and welcome.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
My situation as regards my Mother is very difficult, as I live in America, and I am her only child, with no close relatives in the UK. She didn’t do well when I tried her in the USA after my father died. I can’t say enough about how helpful and kind the staff are. I am so comfortable with her care and safety at Sunrise. A couple of times I have called the staff about a concern after speaking with my Mum on the phone and they have immediately checked on her in her room and addressed the concern. It is so reassuring and I have been so pleased and relieved that she is there, and she seems to have settled in well and expresses that she is happy.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Excellent care and support provided to my parents. I really appreciate Sunrise's prompt calls to me when there have been falls or medical attention required. My brothers & sister also share these views. Sunrise Southbourne is a lovely place and all the staff are friendly, approachable and great to talk with about both my parents' care, wellbeing and me - it really is like an extended family. Thank you Sunrise.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Very happy but more importantly my Mum is very happy. Staff are one of the most important things in caring for someone with Alzheimer’s and they have nearly all been wonderful.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
The community of residents, staff and many activities at Sunrise have all been beneficial to our aunt for the past 5 years.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Mum has been a resident of Sunrise at Southbourne for two and a half years now as she is living with Alzheimer's. Eighteen months ago she moved up to the Reminiscence floor, as living a more independent life on the lower floors became too difficult and stressful for her. As soon as she moved upstairs she relaxed, she seemed so much calmer and far happier. She appears to enjoy all the activities, particularly anything musical. Staff always seem to be working hard to help her maintain her abilities for as long as possible.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Overall experience excellent. Staff excellent - kind, attentive and nothing is too much trouble. Range of activities and entertainment is amazing and very well thought out to cover most interests. Most people seemed very satisfied with the food which was very varied and of good quality. I have thoroughly enjoyed my stay here and have moved from using a wheelchair to no assistance at all.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Very welcoming when I enter, the staff are extremely helpful and very friendly, lovely atmosphere (wouldn't mind being here myself). I feel all the lady residents have a great time and little chats together, the men have the same opportunities but alas are not so good at joining in - I love all the activities you put on.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Very friendly when we came to visit a friend. Nice place to visit.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 15 April 2025Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (6) & Events (5)
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 11 Feb 2025
On Sunday, 5th January, a flock of our homes joined together to celebrate National Bird Day, raising awareness about the vital role birds play in our ecosystem. Many residents took...
- 05 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 12 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 25 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
Awards / Recognitions (12)
- 30 Jan 2026Recipient: Avery Healthcare Group
- 31 Jan 2025Recipient: Avery Healthcare Group
- 31 Jan 2024Recipient: Avery Healthcare Group
Accreditations
There are no accreditations posted yet for Southbourne Beach Care Home - Avery Collection.
Meet the Team (6)

I have worked in the care sector for over 12 years now, joining Southbourne Beach in 2023. My journey in care began as a care assistant, this was a role I truly loved and quickly realised that the care sector was where I was meant to be. My passion for delivering high-quality care developed from my personal experiences of caring for family members and continues to grow, surrounded by compassionate and selfless colleagues. I have been fortunate enough to achieve further training and qualifications, allowing me to progress into managerial positions.
I have lived in the Dorset area for most of my life and I love being part of my local community with our residents and staff. I am incredibly proud to lead a special team at Southbourne Beach, where the needs of our residents are always the number one priority. Outside of my work, I enjoy regular exercise, travelling, sports and always seeking new experiences.

I have been part of this family since 2010. Caring is one of my passions in life and having a care background is a great addition to my role as it involves supporting all new prospective residents and their families through sometimes difficult, stressful and emotional decisions. My role is supported by a dedicated team who are passionate about delivering exceptional person-centred care. Nothing is more rewarding than making a positive contribution to the daily lives of each and every one of our residents.

I joined towards the end of 2020 and really enjoy my role here – it is very diversified and no two days are the same. Prior to joining I worked as a Senior Administrator in another nursing home and have a long history of PA and administration work. I really enjoy meeting the residents and their families and getting to know everyone.
On a personal note, I have lived in Christchurch for the past 20 years and continue to do so with my husband and two children. We love walking along the beach and visiting the local cafes for coffee and a naughty treat.

I have worked in dementia care for 16 years now, it has always been my passion, and I find it very rewarding.
As Dementia Care Manager it is my aim to ensure those living with dementia can live as independently as possible and experience high standards of daily living. I have a great team working alongside me to ensure that we achieve positive changes and continue improving our care delivery.

I started working here as a Catering Assistant in 2007. Since then I have taken on new tasks and responsibilities which lead to being promoted to the current position of Dining Services Coordinator. I am responsible for all aspects of delivering nutritionally balanced meals, including special diets and dietary needs. It is very rewarding to see residents having a great dining experience, from the meal they have to the service they receive in a restaurant-style dining room. It motivates me and my fantastic team to provide the best possible service for them every day.

Having studied and worked in performing arts for 15 years in London, I also gained experience in the hospitality industry organising events in Mayfair before moving to Bournemouth to work in sales and team management. For 3 years I worked in domiciliary optical care travelling around care homes on the south coast. This taught me a better understanding in dementia and vulnerable people. I joined the Concierge team in 2013 and worked my way up to lead concierge.
I love my job, the staff and all the characters we here (including the pets). I now look after a team of 7 concierges at Southbourne. Never a dull moment, we are the eyes, ears and heart of the community. The relationships I build with the residents and families are so special and I value listening and trying to solve any request or concerns they may have.
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