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- Southbourne Beach Care Home - Avery Collection







Southbourne Beach is located a short walk from the sea front and its excellent beaches, perfect for a refreshing walk or for some fresh sea air. The home attracts residents and their families from all over the wider Dorset area, including Christchurch, Ringwood and the New Forest. The home offers high quality care including both residential and dementia care as well as shorter respite stays. The care home has 104...
Care Provided by Southbourne Beach Care Home - Avery Collection
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
- Visual / Hearing Impairment
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 104 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Bar/Café
- Residents Kitchenette
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Southbourne Beach Care Home - Avery Collection for full pricing details and T&Cs.
Contact Southbourne Beach Care Home - Avery Collection to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Avery Healthcare Group
- Private Owned
Person in charge
- Morgyn Ross(General Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: Yes
- Year Purpose Built: 2007
- Last Refurbishment: 2025
- Number of floors: 3
Room Information
- Single Rooms (70)
- Couples/Companion Rooms (17)
- Single Rooms with ensuite Wet Room (70)
- Couples/Companion Rooms with ensuite Wet Room (15)
Southbourne Beach Care Home - Avery Collection Reviews (180)
Southbourne Beach Care Home - Avery Collection has a Review Score of 9.9 (9.903) out of 10, based on 27 reviews in the last 2 years.
Over all time Southbourne Beach Care Home - Avery Collection has 180 reviews.
I appreciate everything everyone is doing there to keep my Mum safe, well and happy. Thank you All.
Here at Sunrise of Southbourne, we endeavour to provide the very best experience for our residents and their families. Thank you for taking the time to share your kind words with us; these will be shared with the team.
Early from January, a good mix of left to myself and a push in a good direction. More information would include a handbook for your room. Also a hotel information room for hotel and locality information. As I found my way around there. More information on more activities. It was sometimes sloppy in detail. Information on staff could be better presented to help residents find the right staff to give or receive the wanted information.
Thank you for taking the time to share your experience of Sunrise of Southbourne. Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their...
I am happy to stay in 'lockdown' until everyone is well. I really enjoy the activities and spiritual mindfulness, plus the gym.
Our team here at Sunrise of Southbourne are so grateful for your comments. Our activities co-ordinator and the team work hard to provide engaging and stimulating activities for all of our residents, we are so glad to hear the activities provided are one of your favourite elements of our home.
I have been here at Sunrise of Southbourne for 18 months. My first and up to today impression of the friendly kind staff and members of management I have had dealings with have also been kind. My one complaint is of the shortage of staff, particularly at night. I understand this is being readdressed. The daily activities programme is excellent, something for everyone and no one is forced into doing anything.
Thank you for taking the time to share your experience of Sunrise of Southbourne. Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their...
My mum has been very well looked after and cared for. The staff are attentive and friendly and make a fuss of mum which she loves. She seems happy and content and I would recommend Sunrise.
Here at Sunrise of Southbourne, we endeavour to provide the very best experience for our residents and their families. Thank you for taking the time to share your kind words with us, these will be shared with the team.
The care staff are very dedicated and even willing to come in on their day's off for special events, in support of colleagues and residents. Residents always treated with dignity and respect. Difficult situations dealt with professionally and appropriately often diffused with good humour and infinite patience.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The care is first-class here. Everyone is so friendly and my mum is very happy here, which is the main thing. Mum always looks well cared for.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
I've happily volunteered at Sunrise of Southbourne since 2008 and enjoy chatting with the residents whilst flower arranging, helping to run the sweet shop and painting nails, all weekly activities that they hold here.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The staff are so caring and Mum's needs are met every day.
There are plenty of staff on hand at all times of the day and night to assist.
The activities on a daily basis are super and keep all residents involved and busy.
Whilst there is no nursing care on site, the staff always ensure doctors visits are done and Mum's health is a priority.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
Food quality, quantity and service excellent. Very comfortable bed.
Entertainment covers a wide range of subjects. I enjoy the mind gym and quizzes very much. A good variety of films on show although I have only watched one so far.
Very happy here.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
My dad moved to Sunrise of Southbourne in March. He has settled in well and is very happy. The staff are friendly, professional and caring. There is a lovely homely atmosphere - like walking into a country house hotel. The residents are key to everything. The range of activities provided is outstanding - from regular quizzes and brain exercises to piano recitals and film nights. Something to suit all tastes and interests. I would highly recommend Southbourne.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
I enjoy the activities - especially the musical ones eg piano.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
Excellent general and ambient atmosphere. Club general atmosphere is excellent and officers' attitude.
Altogether a highly desirable membership for those eligible.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
Very warm and welcoming. Staff very attentive and friendly. Excellent care, support and activities.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their family's lives.
The Sunrise of Southbourne Team
I started in August 2014 when the organisation was not far developed and I'm very impressed by the continual improvement in facilities and quality. This is shown by the continuing increase of both clients and operational staff to provide the facilities. This development applies to the "cleanliness of rooms and bathrooms". The way the staff operate has also resulted in a very happy relationship between all the residents.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
In all honesty, I cannot answer Value for Money. I have nothing to compare it with. Would like more green vegetables such as spinach. I do take part in some activities but am an outdoor person and prefer to spend time walking and sitting in the garden rather than playing board games and scrabble.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their...
I find this care home very good. The staff are excellent and do everything they can to help you. The food is very good and plentiful. There is plenty for people to do if they wish, I find if I am away for a while, my wife is well looked after and happy to see me back.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
I have experienced a very comfortable home with excellent facilities and an extremely friendly staff. The food is mostly excellent and I have been very happy here. In common with other care homes, Sunrise has experienced difficulty in recruiting carers, housekeeping and activity staff. However, the staff have worked incredibly hard to prevent the residents from being affected. It sometimes feels like a luxury hotel here.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
We have a trike that takes us along the cliff top and hopefully back again.
I like indicating and putting your hand out to indicate left and right and seeing the people having enjoyment, watching their happy faces.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
I like the whole lot of everything. I join in all the activities.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 15 April 2025Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (6) & Events (5)
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 11 Feb 2025
On Sunday, 5th January, a flock of our homes joined together to celebrate National Bird Day, raising awareness about the vital role birds play in our ecosystem. Many residents took...
- 05 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 12 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 25 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
Awards / Recognitions (12)
- 30 Jan 2026Recipient: Avery Healthcare Group
- 31 Jan 2025Recipient: Avery Healthcare Group
- 31 Jan 2024Recipient: Avery Healthcare Group
Accreditations
There are no accreditations posted yet for Southbourne Beach Care Home - Avery Collection.
Meet the Team (6)

I have worked in the care sector for over 12 years now, joining Southbourne Beach in 2023. My journey in care began as a care assistant, this was a role I truly loved and quickly realised that the care sector was where I was meant to be. My passion for delivering high-quality care developed from my personal experiences of caring for family members and continues to grow, surrounded by compassionate and selfless colleagues. I have been fortunate enough to achieve further training and qualifications, allowing me to progress into managerial positions.
I have lived in the Dorset area for most of my life and I love being part of my local community with our residents and staff. I am incredibly proud to lead a special team at Southbourne Beach, where the needs of our residents are always the number one priority. Outside of my work, I enjoy regular exercise, travelling, sports and always seeking new experiences.

I have been part of this family since 2010. Caring is one of my passions in life and having a care background is a great addition to my role as it involves supporting all new prospective residents and their families through sometimes difficult, stressful and emotional decisions. My role is supported by a dedicated team who are passionate about delivering exceptional person-centred care. Nothing is more rewarding than making a positive contribution to the daily lives of each and every one of our residents.

I joined towards the end of 2020 and really enjoy my role here – it is very diversified and no two days are the same. Prior to joining I worked as a Senior Administrator in another nursing home and have a long history of PA and administration work. I really enjoy meeting the residents and their families and getting to know everyone.
On a personal note, I have lived in Christchurch for the past 20 years and continue to do so with my husband and two children. We love walking along the beach and visiting the local cafes for coffee and a naughty treat.

I have worked in dementia care for 16 years now, it has always been my passion, and I find it very rewarding.
As Dementia Care Manager it is my aim to ensure those living with dementia can live as independently as possible and experience high standards of daily living. I have a great team working alongside me to ensure that we achieve positive changes and continue improving our care delivery.

I started working here as a Catering Assistant in 2007. Since then I have taken on new tasks and responsibilities which lead to being promoted to the current position of Dining Services Coordinator. I am responsible for all aspects of delivering nutritionally balanced meals, including special diets and dietary needs. It is very rewarding to see residents having a great dining experience, from the meal they have to the service they receive in a restaurant-style dining room. It motivates me and my fantastic team to provide the best possible service for them every day.

Having studied and worked in performing arts for 15 years in London, I also gained experience in the hospitality industry organising events in Mayfair before moving to Bournemouth to work in sales and team management. For 3 years I worked in domiciliary optical care travelling around care homes on the south coast. This taught me a better understanding in dementia and vulnerable people. I joined the Concierge team in 2013 and worked my way up to lead concierge.
I love my job, the staff and all the characters we here (including the pets). I now look after a team of 7 concierges at Southbourne. Never a dull moment, we are the eyes, ears and heart of the community. The relationships I build with the residents and families are so special and I value listening and trying to solve any request or concerns they may have.
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