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- Southbourne Beach Care Home - Avery Collection







Southbourne Beach is located a short walk from the sea front and its excellent beaches, perfect for a refreshing walk or for some fresh sea air. The home attracts residents and their families from all over the wider Dorset area, including Christchurch, Ringwood and the New Forest. The home offers high quality care including both residential and dementia care as well as shorter respite stays. The care home has 104...
Care Provided by Southbourne Beach Care Home - Avery Collection
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
- Visual / Hearing Impairment
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 104 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- Convalescent Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Bar/Café
- Residents Kitchenette
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Southbourne Beach Care Home - Avery Collection for full pricing details and T&Cs.
Contact Southbourne Beach Care Home - Avery Collection to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Avery Healthcare Group
- Private Owned
Person in charge
- Morgyn Ross(General Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: Yes
- Year Purpose Built: 2007
- Last Refurbishment: 2025
- Number of floors: 3
Room Information
- Single Rooms (70)
- Couples/Companion Rooms (17)
- Single Rooms with ensuite Wet Room (70)
- Couples/Companion Rooms with ensuite Wet Room (15)
Southbourne Beach Care Home - Avery Collection Reviews (180)
Southbourne Beach Care Home - Avery Collection has a Review Score of 9.9 (9.903) out of 10, based on 27 reviews in the last 2 years.
Over all time Southbourne Beach Care Home - Avery Collection has 180 reviews.
The home is really lovely and my family enjoy visiting me here.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Have enjoyed my respite care and all the available activities have been a great help and are a must for the less able. Would prefer dining staff to tie their hair back.
Your feedback is important to us, as is the care and well-being of all of our residents. We were delighted to have you stay with us and looking forward to welcoming you back in the future, if your requirements change.
The Sunrise of Southbourne Team
Friendly, happy environment.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
I have a lovely room and bathroom on the ground floor overlooking a patio.
Everyone from managers to carers and cleaners are very kind.
Some staff are local and others are from other countries.
There is a wonderful chef, I am putting on weight.
I will recommend Sunrise to everyone.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great...
I have only been resident for 2 weeks but am so happy here and am making lots of nice friends. Also, the staff work very hard and do all they can to make you feel at home right from the very beginning, including all knowing your name and greeting you on sight from day 1. The food is excellent as is the accommodation and the hygiene and there is more than enough to occupy one with a great range of activities, including evenings and minibus trips to beautiful and interesting places 3 times a week. Besides meals, snacks and drinks, hot and cold available 24 hours daily.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
All the residents are extremely well looked after and are happy. The staff are amazing.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
I am very happy living at Sunrise. Everyone goes out of their way to make you as comfortable as possible.
Mum still lives at the home with everything she needs and the help.
Thanks everyone.
The care and personal touch that is given to the residents is amazing. All the staff are so friendly and caring and I couldn't ask for anything more.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
Very friendly staff. Very helpful, clean environment. The gentleman in the shop is especially friendly.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
I have lived here 5 years and well looked after a lot of the staff are very helpful.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
I very much enjoy visiting my friend and always feel very welcome. I would always recommend Sunrise.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Always enjoy visiting where the opportunity is provided to enjoy a quiet chat with a cup of tea/coffee or join in with an activity. Always find a welcoming and friendly atmosphere with attentive and friendly staff who maintain their patience and cheerfulness.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Unbelievably sensitive care, meeting Mum's individual needs and exceptional management of Dad's illness before he passed away. All of his wishes were adhered to.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Activities are good. Nothing to compare it with. Quite happy.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
A lovely happy place. Very clean. Lots to do for residents. Staff seem to know each resident by name.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Warm and friendly staff. Assessment and moving in was prompt and welcoming. Care good, rooms superb as is the food. Like a little village. Happy atmosphere. They always get our mother 'back on her feet'.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team
Happy - I have lived here 24 months and I treat the residents as friends and family. Love the pianist who I enjoy and sing along. I hope I don't annoy them by singing. I call myself the girl who couldn't stop singing!
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
Staff seem extremely kind and caring.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
Great experience, need lots of patience - both ways.
Your feedback is important to us, as is the care and well-being of all of our residents. We take great pride in ensuring we deliver high-quality care and facilities to make a difference to our residents and their families lives.
The Sunrise of Southbourne Team.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 15 April 2025Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (6) & Events (5)
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 11 Feb 2025
On Sunday, 5th January, a flock of our homes joined together to celebrate National Bird Day, raising awareness about the vital role birds play in our ecosystem. Many residents took...
- 05 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 12 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
- 25 Aug 2026Organiser: Southbourne Beach Care Home - Avery Collection
Awards / Recognitions (12)
- 30 Jan 2026Recipient: Avery Healthcare Group
- 31 Jan 2025Recipient: Avery Healthcare Group
- 31 Jan 2024Recipient: Avery Healthcare Group
Accreditations
There are no accreditations posted yet for Southbourne Beach Care Home - Avery Collection.
Meet the Team (6)

I have worked in the care sector for over 12 years now, joining Southbourne Beach in 2023. My journey in care began as a care assistant, this was a role I truly loved and quickly realised that the care sector was where I was meant to be. My passion for delivering high-quality care developed from my personal experiences of caring for family members and continues to grow, surrounded by compassionate and selfless colleagues. I have been fortunate enough to achieve further training and qualifications, allowing me to progress into managerial positions.
I have lived in the Dorset area for most of my life and I love being part of my local community with our residents and staff. I am incredibly proud to lead a special team at Southbourne Beach, where the needs of our residents are always the number one priority. Outside of my work, I enjoy regular exercise, travelling, sports and always seeking new experiences.

I have been part of this family since 2010. Caring is one of my passions in life and having a care background is a great addition to my role as it involves supporting all new prospective residents and their families through sometimes difficult, stressful and emotional decisions. My role is supported by a dedicated team who are passionate about delivering exceptional person-centred care. Nothing is more rewarding than making a positive contribution to the daily lives of each and every one of our residents.

I joined towards the end of 2020 and really enjoy my role here – it is very diversified and no two days are the same. Prior to joining I worked as a Senior Administrator in another nursing home and have a long history of PA and administration work. I really enjoy meeting the residents and their families and getting to know everyone.
On a personal note, I have lived in Christchurch for the past 20 years and continue to do so with my husband and two children. We love walking along the beach and visiting the local cafes for coffee and a naughty treat.

I have worked in dementia care for 16 years now, it has always been my passion, and I find it very rewarding.
As Dementia Care Manager it is my aim to ensure those living with dementia can live as independently as possible and experience high standards of daily living. I have a great team working alongside me to ensure that we achieve positive changes and continue improving our care delivery.

I started working here as a Catering Assistant in 2007. Since then I have taken on new tasks and responsibilities which lead to being promoted to the current position of Dining Services Coordinator. I am responsible for all aspects of delivering nutritionally balanced meals, including special diets and dietary needs. It is very rewarding to see residents having a great dining experience, from the meal they have to the service they receive in a restaurant-style dining room. It motivates me and my fantastic team to provide the best possible service for them every day.

Having studied and worked in performing arts for 15 years in London, I also gained experience in the hospitality industry organising events in Mayfair before moving to Bournemouth to work in sales and team management. For 3 years I worked in domiciliary optical care travelling around care homes on the south coast. This taught me a better understanding in dementia and vulnerable people. I joined the Concierge team in 2013 and worked my way up to lead concierge.
I love my job, the staff and all the characters we here (including the pets). I now look after a team of 7 concierges at Southbourne. Never a dull moment, we are the eyes, ears and heart of the community. The relationships I build with the residents and families are so special and I value listening and trying to solve any request or concerns they may have.
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