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- Horse Fair Care Home - Avery Healthcare

We have all been made welcome as a family and we couldn’t ask for better careHannah M(Granddaughter of Resident/Service User)



We have all been made welcome as a family and we couldn’t ask for better careHannah M(Granddaughter of Resident/Service User)



Horse Fair Care Home in Rugeley comprises a well-established community of elderly residents across Staffordshire. The home provides residential care and respite care for those seeking support, along with a dedicated suite offering the highest quality dementia care and also welcomes couples and companions.
The home's central location in the town ensures proximity to local amenities, and its connection with local volunteer groups solidifies its respected place within the Rugeley community.
At...
Care Provided by Horse Fair Care Home - Avery Healthcare
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 72 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
Other Care Provided
- Convalescent Care
Facilities
- Own Furniture if required
- Smoking not permitted
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Horse Fair Care Home - Avery Healthcare for full pricing details and T&Cs.
Contact Horse Fair Care Home - Avery Healthcare to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Avery Healthcare Group
- Private Owned
Person in charge
- Julie Anderson (Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: Yes
- Number of floors: 2
Room Information
- Single Rooms (64)
- Couples/Companion Rooms (4)
- Single Rooms with ensuite Wet Room (64)
- Couples/Companion Rooms with ensuite Wet Room (4)
Horse Fair Care Home - Avery Healthcare Reviews (139)
Horse Fair Care Home - Avery Healthcare has a Review Score of 9.7 (9.663) out of 10, based on 22 reviews in the last 2 years.
Over all time Horse Fair Care Home - Avery Healthcare has 139 reviews.
From the top management, to reception and throughout all the staff, the level of support, service and care is faultless. I have a very happy mum, and that's all we wanted. Thank you!
It is wonderful to hear that your mum is so happy, feeling safe and enjoying life again. Knowing that she feels supported, and that our team has made such a positive difference, is...
Could not be happier with all care provided. Staff are very friendly and helpful - shows my grandad with dignity and respect.
Thank you so much for your kind words. We are delighted to hear that the care we provide has not gone unnoticed and your grandad feels respected and well cared for. Our team truly appreciates your feedback.
So pleased with the 'different' care. My parents have received at Horse Fair. Their needs have been met, although they are completely different. Staff are amazing and genuinely care.
Thank you so much for sharing your lovely feedback. We are delighted to hear that your parents have both felt well supported and that our personalised approach has made a positive difference for them. Your kind words about our staff will be truly appreciated, as they work hard every day to provide genuine, compassionate care.
Every time I visit the home with my dad, everyone is really friendly. There always seems to be plenty of activities and entertainment to keep my mum occupied, and I love seeing the photos on social media. The Valentine's Day meal was a lovely event for my mum and dad; both had a great time. It's great to see how much the staff care for the residents and make sure they have everything they need. It was a difficult decision deciding to put my mum in a home, but it was definitely the best one and the nicest home.
Thank you so much for your lovely feedback. It truly means a lot to our whole team. We're so pleased to hear that both your mum and dad enjoyed the Valentine's Day meal and that your visits have been such positive experiences.
Our staff work very hard to create a welcoming, caring environment...
Staff - all are very supportive of residents and use their names when speaking to them. Recent decorations done to general areas is of a high standard, but some bedrooms need updating. Sometimes it takes a while for problems to be solved. On the whole, the home has a good atmosphere from entering to leaving. Garden is a pleasure to sit in when the weather permits.
Thank you for your kind feedback.
We're so pleased you found our staff supportive and welcoming, and that the atmosphere and recent redecoration made a positive impression. It's also lovely to hear you enjoy the garden.
We appreciate your comments about bedroom updates and response times, and we're continually working to improve in these areas. Thank you again for sharing your thoughts.
With my wife's instability, the response the staff have given her has unquestionably been first class and leaves myself extremely confident that the right choice of home was the right one.
Thank you so much for your wonderful feedback.
We're truly pleased to hear that the support your wife has received has given you such confidence and reassurance. Providing responsive, high-quality care - especially during times of instability - is incredibly important to us.
It means a great deal to know you feel you made the right choice, and we're grateful for your trust in us.
Staff are friendly and supportive.
Friends, good food, and companionship are some things we believe make Horse Fair feel special, so your kind words really do mean a great deal to the whole team. I will be...
Mum came into Horse Fair 2 years ago in Feb 2024 and settled in quite quickly. She is sociable, so made some friends quite soon. She always says everyone is so kind and caring, and helpful. She loved the food and has regained the 2st she lost prior to coming into care. Our family are very happy that mum has accepted that she needs support, and we feel she is safe and happy at Horse Fair. She joins in the entertainment and loves Sunday Hymns. She's happy.
Thank you so much for your kind words. It truly means a great deal to us.
We are so pleased to hear that your mum settled in quickly and has made such lovely friendships. Knowing that she feels safe, happy and well cared for is exactly what we strive for every day.
It's wonderful to hear how...
I've just visited my uncle who has been in this care home for a couple of years now. I visit at different times and days and have found all the staff that you bump into to be caring and happy. Most of the residents enjoy entertainment from staff and outside agencies. The home is clean and tidy and is currently enjoying a "makeover" with new carpets and decor. The managers Julie and Kirsty are very approachable, as are the rest of the admin staff. Xmas decorations are going up now and residents are looking forward to parties. In the summer staff take dementia residents down the gardens for a potter around. I know my uncle loves this.
Thank you so much for your kind comments. Its always wonderful to receive positive feedback, and I truly appreciate you taking the time to share it. It means a great deal to the entire team.
Mum had been at Horsefair for over three years. After a change in management the ethos in the home changed, sadly not for the better. Ultimately I have moved Mum, which was a very hard decision as she is 95 with severe dementia. However, in order to protect her dignity and to ensure compassionate treatment, I felt I had no choice.
Thank you for sharing your experience. We are sorry to hear that you felt the ethos of Horsefair had changed following the management transition and that this influenced your decision to move your mother. We acknowledge the concerns you raised and, after discussions with the home, regret that you no longer felt confident in our care. We wish your mother well in her new home.
I spent 2 weeks here for respite, and found the staff very kind and helpful. Bedrooms were very clean and tidied every day. Food is also not too bad, so no complaints.
Thank you so much for your kind words and for taking the time to share your experience. We're so pleased to hear that you found our team kind and helpful, and that you were comfortable during your stay. Wishing you all the very best, and please don't hesitate to get in touch if we can support you again in the future.
Very attentive to care needs of my father. Excellent social programme, especially external visits and on-site entertainment. Nothing was too much trouble and any additional needs were catered for by the staff. My father has no hesitation in returning for respite care.
Thank you so much for your kind words. We're delighted to hear that your father felt well cared for and enjoyed the social activities we provide. It's always our aim to go the extra mile to ensure our residents are comfortable, supported, and happy-whether they're with us for a short stay or longer. We look forward to welcoming your father back for respite care in the future.
My mum in law has settled in well. She joined Horsefair in November 2024 and loves it. Within the first few days she said she wanted to stay. She joins in with most of the activities and loves chatting over tea with the other residents. All the staff are fantastic and nothing is any trouble and they all greet her with a cheerful hello.
Thank you so much for your kind words, we are thrilled to hear your positive experience. Our team are dedicated to providing the best care and support, for all our residents here at HorseFair.
Mum has received regular medical assessments which i'm pleased with.
Thank you so much for your kind words and for taking the time to share your experience. We're delighted to hear that your mum settled in so quickly and that she feels comfortable in her room. It's wonderful to know our team's care and friendliness have made such a positive impact - we'll be sure to...
My mum has been in Horsefair for nearly a year now. I always thought that it would be awful visiting her in a care home, but how could I have been so wrong. From the minute you walk in to the place, it's like walking into a hotel. The receptionist's always greet you with a smile on their faces and all the staff do an amazing job. When I visit it is like one big happy family and my mum has settled in so well. Thank you for looking after her.
Thank you so much for your lovely feedback. We understand that the decision to move a loved one into a care home can be difficult, and we're delighted to hear that your experience at Horse Fair has been so positive. It's wonderful to know your mum has settled in well and that you feel welcomed...
My mother, stayed at Horse Fair Care Home, and I can't thank the staff enough for the wonderful care she received. She was looked after with kindness, patience, and genuine compassion throughout her stay. The team made every effort to support her in ways that helped bring out her old self, which meant so much to us as a family. The atmosphere was warm and welcoming, and we always felt reassured that she was in safe and caring hands. I highly recommend Horse Fair Care Home to anyone looking for a place where their loved ones will be treated with dignity and respect.
Thank you so much for your kind words and for taking the time to share your experience. It means the world to us to know that your mother felt cared for with kindness, patience, and compassion during her stay. Our team takes great pride in creating a warm and supportive environment, and we are...
I have stayed for lunch a couple of times and the food, cakes and coffee were amazing.
We are kept informed about Mum's care and any needs that crop up - we have a monthly residents meeting where I have the opportunity to discuss the activities at the home and the good work the staff do.
Thank you so much for your kind words! It's wonderful to hear that both your mum and your family feel supported and cared for at Horse Fair. We love seeing her enjoy the activities and sharing laughs with everyone-it truly makes our work so rewarding. It's also great to hear you've enjoyed the food...
Mum has settled in really well thanks to the input from the very caring staff.
Thank you so much for your kind words. We're delighted to hear that your mum has settled in well and that you and your family have had a positive experience with us. Our team is dedicated to providing compassionate, dignified care, and knowing that it has made a difference means the world to us. If there's anything we can do to support you further, please don't hesitate to let us know.
They could not of made us more welcome and supported all of us through this difficult time.
The rooms are nice and large with en suite facilities and since we added my mum's furniture and pictures in place it is now a home from home for her.
The activities and entertainment they provide daily is second to none, with staff constantly at hand.
My mum now feels safe and appears to be slot less stressed & seems relaxed than her last few weeks at home and in hospital.
The staff are all friendly and helpful and there is a real family environment, we would recommend Horse Fair to anyone.
Thank you so much for your kind words and for taking the time to share your experience. We understand how important it is for families to feel supported during such a big transition, especially at Christmas.Creating a welcoming and homely environment is at the heart of what we do, and it's...
This was a very painful experience for us to put Mum into a care home. With Mum suffering from dementia, she couldn't understand why this was happening to her which made this a very traumatic time for us all. The staff were so helpful, supportive and professional throughout the whole process and so caring and understanding to all of our requests. We cannot thank the staff enough. Such a wonderful support. Many thanks to all.
Thank you so much for sharing your experience during what must have been an incredibly difficult time for you and your family. It's truly heartening to hear how the staff's care, professionalism, and compassion provided the support you needed, especially in the face of such a challenging situation....
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 25 July 2019Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (6) & Events (0)
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 11 Feb 2025
On Sunday, 5th January, a flock of our homes joined together to celebrate National Bird Day, raising awareness about the vital role birds play in our ecosystem. Many residents took...
There are no upcoming events for Horse Fair Care Home - Avery Healthcare.
Awards / Recognitions (12)
- 30 Jan 2026Recipient: Avery Healthcare Group
- 31 Jan 2025Recipient: Avery Healthcare Group
- 31 Jan 2024Recipient: Avery Healthcare Group
Accreditations
There are no accreditations posted yet for Horse Fair Care Home - Avery Healthcare.
Meet the Team (3)

Hello, my name is Julie, the General Manager here at Horse Fair Care Home.
With over 30 years in the care sector, I’m proud to lead the team at Horse Fair Care Home. My journey from Care Assistant to Home Manager spans various settings, including residential, nursing, dementia, and young physical disability care. I’m passionate about delivering person-centred, dignified care in a safe, welcoming environment. I hold the Registered Manager’s Award and am trained in Dementia Care, Health & Safety, COSHH, and Medication Administration.
With a strong understanding of care regulations and best practices, I work closely with residents, families, and local professionals to build trust and ensure the highest standards are always met.
Enriching lives, empowering staff – this is the ethos I bring to Horse Fair, where excellent care and strong leadership go hand in hand to create a home where people thrive.
I look forward to welcoming you to Horse Fair Care Home.

Hello, my name is Kirsty, and I have the privilege of being the Deputy Manager at Horse Fair Care Home.
I am passionate about creating a home where every resident feels safe, valued, and part of a supportive community. With over 10 years’ experience in health and social care—including residential, nursing, and community settings—I bring a wealth of knowledge and dedication to my role.
My background includes roles as Deputy Manager, Team Leader, Unit Manager, and Learning & Development Trainer, giving me both hands-on care experience and strong leadership skills. I hold a Level 5 Diploma in Leadership and Management in Health and Social Care (Distinction), reflecting my commitment to high-quality, person-centred care.
At Horse Fair Care Home, I work closely with residents, families, and staff to ensure compassionate, tailored support for every individual.

Hello, my name is Sheryll and I'm the Client Liaison Manager at Horse Fair Care Home.
With over 20 years of experience in the care sector, I have a strong understanding of both direct care and leadership. My career began in hands-on roles before progressing into leadership positions that strengthened my skills in service planning, coordination, and quality assurance. I hold a Level 5 Diploma in Leadership and Management for Adult Care and a Level 3 in Business and Administration.
I joined Horse Fair Care Home in 2024, conducting pre-assessments and supporting residents and families with compassion as their loved ones transition into our care. I also work closely with the local community, leading engagement initiatives and events to build meaningful connections that enrich life within the home.
I believe in creating a supportive environment where every resident feels valued, every family feels reassured, and our community feels welcomed and involved.
Frequently Asked Questions about Horse Fair Care Home - Avery Healthcare
What types of Care is Horse Fair Care Home - Avery Healthcare registered for?
Older Person Care, Dementia, Physical Disability are the registered (by the Care Quality Commission) categories of Care.
How many Rooms does Horse Fair Care Home - Avery Healthcare have?
There are 64 Single Rooms and 4 Couples/Companion Rooms.
What are the Facilities & Services at Horse Fair Care Home - Avery Healthcare?
Own Furniture if required, Smoking not permitted, Close to Local shops, Near Public Transport, Minibus or other transport, Lift, Wheelchair Access, Gardens, Phone Point in own room, Television point in own room, Residents Internet Access are some of the Facilities & Services.
How far is Horse Fair Care Home - Avery Healthcare to the centre of Rugeley?
0.3 mile(s) as the crow flies, distance by road may be significantly further.
Information on this page is displayed without responsibility for its accuracy on the part of carehome.co.uk. Please contact Horse Fair Care Home - Avery Healthcare to verify any information. View our terms and conditions. Horse Fair Care Home - Avery Healthcare has an Enhanced Service -more info.