- UK Care Homes Search
- Care Homes in England
- Care Homes in West Midlands
- Care Homes in Staffordshire
- Care Homes in Cannock Chase Area
- Care Homes in Rugeley
- Horse Fair Care Home - Avery Healthcare

We have all been made welcome as a family and we couldn’t ask for better careHannah M(Granddaughter of Resident/Service User)



We have all been made welcome as a family and we couldn’t ask for better careHannah M(Granddaughter of Resident/Service User)



Horse Fair Care Home in Rugeley comprises a well-established community of elderly residents across Staffordshire. The home provides residential care and respite care for those seeking support, along with a dedicated suite offering the highest quality dementia care and also welcomes couples and companions.
The home's central location in the town ensures proximity to local amenities, and its connection with local volunteer groups solidifies its respected place within the Rugeley community.
At...
Care Provided by Horse Fair Care Home - Avery Healthcare
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 72 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
Other Care Provided
- Convalescent Care
Facilities
- Own Furniture if required
- Smoking not permitted
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Horse Fair Care Home - Avery Healthcare for full pricing details and T&Cs.
Contact Horse Fair Care Home - Avery Healthcare to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Avery Healthcare Group
- Private Owned
Person in charge
- Julie Anderson (Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: Yes
- Number of floors: 2
Room Information
- Single Rooms (64)
- Couples/Companion Rooms (4)
- Single Rooms with ensuite Wet Room (64)
- Couples/Companion Rooms with ensuite Wet Room (4)
Horse Fair Care Home - Avery Healthcare Reviews (139)
Horse Fair Care Home - Avery Healthcare has a Review Score of 9.7 (9.663) out of 10, based on 22 reviews in the last 2 years.
Over all time Horse Fair Care Home - Avery Healthcare has 139 reviews.
Residents with dementia seemed to be isolated on the top floor. I don't know if they were all allowed down into the garden in the nice weather. On the plus side, the artwork on his bedroom door, cycling which was his hobby when young. Also, labelling of clothes worth every penny of £25.
Thank you for sharing your observations regarding our dementia clients and their access to the garden. We truly appreciate your feedback, as it helps us enhance the experiences we provide. Our lovely garden is accessible to all residents and is frequently enjoyed during the warmer months. We love...
A lovely, welcoming place, interested in what Mom's hobbies, likes and dislikes were to make her staff more enjoyable and personal. Lovely rooms and a great menu for meal times. Mom will be very happy to stay again.
It was a pleasure to have Mum stay with us again. Thank you for taking the time to write a review. Best Wishes.
Thank you for inviting my parents along to the afternoon dream tea at Horse Fair last week. It was kind of you to remember them after my dad's respite stay with you last year, following an operation because of the amazing care at Horse Fair he was able to move to a new apartment to live independently with my mam. Hopefully, they can catch up with you all again soon.
It was an absolute delight to have your parents join us for cream tea. It was such a privilege to have dad stay with us after his operation, but even better to have helped towards getting him home to mum. They will always be welcome for a cuppa and cake. Thank you for taking the time to write a review. Best wishes.
The care, respect and credibleness from all staff at Horse Fair was outstanding towards my mom as she spent what was to be the last 4 months of her life. Unfortunately, not long after moving to Horse Fair, she was diagnosed with a terminal illness. Mom really enjoyed being at Horse Fair before her illness and during the darker times before her passing, the compassion, love and friendliness was out of this world. We wish Mom had moved there many months before.
Thank you for your kind words. It was our pleasure to care for Mom throughout her time with us and support you all through this difficult time. Thank you for taking the time to write a review. Best wishes.
My wife was very happy staying here which was a great relief to me, having to go away for a family bereavement. Particularly pleased to be invited to cream tea today and my wife enjoyed coming back. Also to sit a while in the garden.
It was a pleasure to have your wife stay with us, and we were delighted you were both able to join us for cream tea. Glad to hear you were able to spend some time in the garden. Thank you for taking the time to write a review. Best wishes Lisa
My mother and I have just enjoyed afternoon tea at the care home. My mother has stayed there on three different occasions, she has always enjoyed it an all the staff remember her. They will always stop and say hello. I have always been very impressed with the care an activities provided. Many thanks to all the carers from maintenance, kitchen, office and of course the carers.
Thank you for taking the time to write a review. It was wonderful to have you and your mum join us for afternoon tea, and it is always a delight to have Mum stay with us. Mum always enjoys the activities when she's with us. Thank you for your kind words. Best Wishes Lisa
All I can say is 10/10 perfection.
Thank you for taking the time to complete a review. It was a pleasure to have you stay with us, and thank you for giving a 10 out of 10. Best wishes Lisa.
We cannot thank Horse Fair enough for all the help they have given us over the past 6 years with my stepmother. They are so caring and every member of staff knows her and cares about her welfare. Recently she had a fall and the team was so supportive and caring keeping me updated every step of the way as I live long-distance. They called the paramedics and kept my stepmother calm and happy throughout. They kindly escorted her to hospital to get checked out as we have no living relatives or friends nearby. They always go over and above the call of duty, one of the staff stayed with her all day, and even when they hadn't received ambulance transport back to the care home past 8 pm at night! We cannot thank you all enough for all you do for us and our stepmother. There have been many examples of this sort of care over the years and we are so very grateful. We are so glad we found the best possible care home for her. Thank you all.
Thank you for your kind words, they really do mean a lot to us, and have been passed on to the team. We know how hard it is for relatives when they live a long distance, and we are delighted to hear that you were kept updated throughout your stepmother's recent trip to hospital. You are right when...
As a regular visitor to Horsefair, I always find the staff very kind, and helpful. They have a great deal of respect for the residents and take great care of my relative. The home manager is always kind, accommodating and helpful. I have great confidence in the care given in the home - highly recommend.
Thank you for taking the time to write a review. We are so pleased to hear you find the staff kind and helpful. We take great pride in the care we give and it is wonderful to have it recognised. Best wishes.
Horse Fair, thank you so much. As a family we had to make the hardest decision of our lives, sleepless nights worrying over the heartbreaking decision that Dad at 90 was no longer able to give Mom the care she required and we were unable to be with her 24/7. Mom has Alzheimer's. Mom was offered a choice of 3 available care homes. We are so pleased that Horse Fair was one of them. As a family we are made to feel part of their family, the staff are so friendly and passionate. We can not believe how quickly Mom is settling in better than we ever imagined, she has made friends and complying with tasks we said she wouldn't allow. Food is very plentiful and residents all seemingly enjoy it. The staff are amazing truthful and reassuring. The overall feeling when you enter is this could be a hotel with a clean friendly atmosphere. We are so happy we found Horse Fare. We look forward to attending and supporting all activities in the future. You are all amazing caring people.
Thank you for taking the time to write a review. It's wonderful to hear how well Mom is settling in. We are very proud of our home and you are right when you say the staff are passionate, which shows throughout the home including with our fabulous housekeeping team who work hard at keeping the home...
Thank you all so much.
Thank you for taking the time to write a review. It was a pleasure to have your mother stay with us on respite, and glad to hear that you found staff friendly and caring, giving you peace of mind that she was being well cared for. Best Wishes
My wife was admitted into the care home as a respite resident in May 2023 but then became a permanent resident in September 2023. Since her initial admittance, she has received excellent care in all respects from a friendly and dedicated staff throughout the care home and this is reflected in my excellent rating in all options. As a regular visitor to the home, I see the dedication and professional care that is in place. We all know that there is no cure or going back for dementia so it is good to know that my wife is being given the dignity, respect, empathy and loving care that she deserves. God bless all of the staff and residents in this care home.
Thank you for taking the time to leave such amazing feedback about your experience of Horse Fair Care Home. It is an honour to have your wife here with us and always lovely to see you on your visits. I will be sure to share your feedback with the whole team and thank you again for taking the time to write a review. Best wishes Lisa
Really grateful that we found somewhere so caring and professional for my mum. She's really looked after and is thriving.
We are delighted to hear that you find Horse Fair caring and professional, and it's wonderful to see mum thriving. Thank you for taking the time to write a review. Best wishes Lisa
Made to feel very welcome. Everybody very helpful and kind.
Thank you for taking the time to write a review. We are very pleased to hear you have been made to feel welcome and you find everyone helpful and find. It is a pleasure to have you with us. Best wishes
Management and staff are very polite and helpful.
We are pleased to hear that you find management and staff polite and helpful. Thank you for taking the time to write the review. Best wishes Lisa
Mum has enjoyed the activities throughout October particularly the African drumming and Halloween party. It is good that she is able to choose which activities she joins in with. I am pleased that the staff encouraged her to take part. Mum is confident that when she needs help she will get it (usually). Mum does like some staff better than others and seems to have a good rapport with most.
It's wonderful to hear Mum has enjoyed the activities throughout October, and that she chooses what she would like to take part in with encouragement from staff. We are pleased to hear that she has a good rapport with staff. We hope Mum continues to join in the activities we have planned over the coming months. Thank you for taking the time to write a review. Best wishes.
We loved watching the birds in the garden with coffee and a cake in the summer, and most recently tonight the brilliant Halloween party, there are often events and activities going on that families and friends can join in with.
Thank you for taking the time to write a review. It's wonderful to hear you find a friendly and welcoming atmosphere when you visit, and have enjoyed coffee and cake in our garden. It's great to hear you have also enjoyed the Halloween party and look forward to seeing you again. Best wishes, Lisa.
My sister's birthday (90) was made extra special because of your staff and carers, the food was extra special and so well thought out. The staff is so happy and always caring for patients and all the families when they come to visit. Extra special care home, a pleasure to visit.
It's always such a pleasure to have family and friends join residents to celebrate their birthdays, and an honour to be part of making it special. It was wonderful to see the smiles and hear the chatter and laughter. Thank you for taking the time to write a review. Best wishes.
My mum stayed at Horse Fair Care Home for a holiday stay. She is usually cared for at home with 24-hour live-in care. I was concerned about how she would settle and respond to moving into a care home even for a short stay. The staff couldn't have been more welcoming the activities kept mum occupied and in a social environment. The food was great and she really enjoyed the company. The home was always clean and in the main fresh-smelling. The lounge was divided into small groups of chairs which made it feel and look more homely and the dining room was bright and very welcoming. All in all, we had a great experience and plan for a more permanent stay in the future.
Thank you for taking the time to write a review. It's wonderful to hear Mum received a warm welcome and took part in the activities that take place within the home. We are glad she enjoyed the food and company and we look forward to seeing her again.
Because my husband was called away on family business, I spent a week in respite at the home. While I was a bit anxious at the prospect, I need not have worried because the experience proved to be enlightening and gainful. The staff were all friendly and helpful. After some hesitation on their part, a few residents were quite friendly.
Thank you for taking the time to write a review. It was a pleasure to have you stay with us and wonderful to hear you found the staff friendly and helpful. Best Wishes Lisa
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 25 July 2019Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (6) & Events (0)
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 11 Feb 2025
On Sunday, 5th January, a flock of our homes joined together to celebrate National Bird Day, raising awareness about the vital role birds play in our ecosystem. Many residents took...
There are no upcoming events for Horse Fair Care Home - Avery Healthcare.
Awards / Recognitions (12)
- 30 Jan 2026Recipient: Avery Healthcare Group
- 31 Jan 2025Recipient: Avery Healthcare Group
- 31 Jan 2024Recipient: Avery Healthcare Group
Accreditations
There are no accreditations posted yet for Horse Fair Care Home - Avery Healthcare.
Meet the Team (3)

Hello, my name is Julie, the General Manager here at Horse Fair Care Home.
With over 30 years in the care sector, I’m proud to lead the team at Horse Fair Care Home. My journey from Care Assistant to Home Manager spans various settings, including residential, nursing, dementia, and young physical disability care. I’m passionate about delivering person-centred, dignified care in a safe, welcoming environment. I hold the Registered Manager’s Award and am trained in Dementia Care, Health & Safety, COSHH, and Medication Administration.
With a strong understanding of care regulations and best practices, I work closely with residents, families, and local professionals to build trust and ensure the highest standards are always met.
Enriching lives, empowering staff – this is the ethos I bring to Horse Fair, where excellent care and strong leadership go hand in hand to create a home where people thrive.
I look forward to welcoming you to Horse Fair Care Home.

Hello, my name is Kirsty, and I have the privilege of being the Deputy Manager at Horse Fair Care Home.
I am passionate about creating a home where every resident feels safe, valued, and part of a supportive community. With over 10 years’ experience in health and social care—including residential, nursing, and community settings—I bring a wealth of knowledge and dedication to my role.
My background includes roles as Deputy Manager, Team Leader, Unit Manager, and Learning & Development Trainer, giving me both hands-on care experience and strong leadership skills. I hold a Level 5 Diploma in Leadership and Management in Health and Social Care (Distinction), reflecting my commitment to high-quality, person-centred care.
At Horse Fair Care Home, I work closely with residents, families, and staff to ensure compassionate, tailored support for every individual.

Hello, my name is Sheryll and I'm the Client Liaison Manager at Horse Fair Care Home.
With over 20 years of experience in the care sector, I have a strong understanding of both direct care and leadership. My career began in hands-on roles before progressing into leadership positions that strengthened my skills in service planning, coordination, and quality assurance. I hold a Level 5 Diploma in Leadership and Management for Adult Care and a Level 3 in Business and Administration.
I joined Horse Fair Care Home in 2024, conducting pre-assessments and supporting residents and families with compassion as their loved ones transition into our care. I also work closely with the local community, leading engagement initiatives and events to build meaningful connections that enrich life within the home.
I believe in creating a supportive environment where every resident feels valued, every family feels reassured, and our community feels welcomed and involved.
Information on this page is displayed without responsibility for its accuracy on the part of carehome.co.uk. Please contact Horse Fair Care Home - Avery Healthcare to verify any information. View our terms and conditions. Horse Fair Care Home - Avery Healthcare has an Enhanced Service -more info.