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- Horse Fair Care Home - Avery Healthcare

We have all been made welcome as a family and we couldn’t ask for better careHannah M(Granddaughter of Resident/Service User)



We have all been made welcome as a family and we couldn’t ask for better careHannah M(Granddaughter of Resident/Service User)



Horse Fair Care Home in Rugeley comprises a well-established community of elderly residents across Staffordshire. The home provides residential care and respite care for those seeking support, along with a dedicated suite offering the highest quality dementia care and also welcomes couples and companions.
The home's central location in the town ensures proximity to local amenities, and its connection with local volunteer groups solidifies its respected place within the Rugeley community.
At...
Care Provided by Horse Fair Care Home - Avery Healthcare
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 72 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
Other Care Provided
- Convalescent Care
Facilities
- Own Furniture if required
- Smoking not permitted
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Horse Fair Care Home - Avery Healthcare for full pricing details and T&Cs.
Contact Horse Fair Care Home - Avery Healthcare to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Avery Healthcare Group
- Private Owned
Person in charge
- Julie Anderson (Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: Yes
- Number of floors: 2
Room Information
- Single Rooms (64)
- Couples/Companion Rooms (4)
- Single Rooms with ensuite Wet Room (64)
- Couples/Companion Rooms with ensuite Wet Room (4)
Horse Fair Care Home - Avery Healthcare Reviews (139)
Horse Fair Care Home - Avery Healthcare has a Review Score of 9.7 (9.663) out of 10, based on 22 reviews in the last 2 years.
Over all time Horse Fair Care Home - Avery Healthcare has 139 reviews.
The home is always clean and tidy, workers are always very nice.
Thank you for taking the time to review Horse Fair Care Home. Our housekeeping team take great pride in making the home a clean, safe, welcoming environment for all our residents, staff and loved ones alike. Best wishes, Rachel.
My mother is happy at Horse Fair Care Home because the staff show her kindness, love and brilliant care. Staff communicate with me about any changes in Mum's condition and I feel she is very safe here. Mum's also enjoying the brilliant activities and lovely food.
Thank you for taking the time to review Horse Fair Care Home. We are delighted to hear how satisfied you are with our home and it is great to hear such positive feedback. Our highly trained staff team do a fantastic job at creating a warm and welcoming environment for all residents and their loved...
My friend needs staff to go into her more so she has somebody to talk to, she gets lonely but won't ask for help often. We feel the care given is good but also feel that things like bath and hair dos should be done more frequently without people having to ask.
Thank you for taking the time to review our home, all of our staff strive to maintain resident well-being and encourage socialisation. Our in-house hairdresser is now visiting weekly and she is working hard to get around to see all of our residents following the lockdown. If you would like to...
My Gran seems to be settling in well; she states the food is very good, the staff are all lovely, and the rooms are very nice. I can't comment on inside the building because of the Covid situation.
Thank you for taking the time to review Horse Fair Care Home; your kind words are truly invaluable to us and our staff team appreciate your positive feedback. We are strictly following government guidelines to ensure our residents, staff, and visitors safety is not put in any risk. We can't wait...
Visit outside re Covid - unable to view inside facilities. Well organised visit.
Thank you for taking the time to review Horse Fair Care Home. We are strictly following government guidelines to ensure the safety of our staff, residents, and visitors. We can't wait to be able to invite you inside our home so you can see how amazing our facilities and community truly is. Best Wishes.
Looking after my mum during the covid crisis. Have just visited her outside for 30 mins at a distance - much appreciate this.
Thank you for taking the time to review Horse Fair Care Home. Your feedback is invaluable to us, and the staff team will be delighted to hear this. Best wishes.
I would have no hesitation in recommending Horse Fair. The staff are so very caring and always go the extra mile in all their duties. Mum is very well looked after and her needs are always met.
Thank you for taking the time to review Horse Fair and for your lovely feedback. Your kind words are truly invaluable to us, and our staff team will be delighted to hear this. Best wishes.
I have found all staff professional and always helpful. I'm confident that my dad is exceptionally well looked after.
Thank you for reviewing Horse Fair Care Home. Our staff team will be so delighted to hear such kind words about our home. I will be sure to pass on your message. Best Wishes, Ryan.
Mum was at Horse Fair for 18 months. Day to day care given was average but there were so many issues I wouldn't recommend the home. There were regularly problems with the repeat prescription system. Sometimes medications weren't re-ordered in time and ran out. One bank holiday weekend when she was out of pain killers I problem-solved the issue myself as the Senior in charge didn't know what to do. One morning I visited she didn't get any breakfast and during another visit, she wasn't served tea. I constantly worried about what happened on the days I didn't visit. She had 5/6 hospital admissions whilst there, each time she was severely dehydrated. The most serious incident that left Mum severely shocked was a verbal/physical altercation with a carer. A planned move to a Nursing Home was brought forward, we moved her immediately to ensure her safety.
We are sorry that you have felt the needs to express concerns around your mother’s care on a public review site. As you will be aware that we do have a complaints policy, where we can fully investigate any concerns raised and can respond to you in writing. We always value feedback and would be happy to look into the concerns raised via our complaints policy.
Good customer service. Nice, relaxing setting to see my Grandma.
Just over a year ago, when we decided to send my mother to Horse Fair, the place struck us as clean and welcoming with a comprehensive care package in place. Yesterday, when she celebrated her 106th birthday, it became evident that all the staff had made an extraordinary effort to make the occasion special for her, for the rest of the residents and for us as family. We couldn't praise them more highly for the organisation of the day. However, what struck us more than anything was seeing her with her carers now: there is a close and trusting relationship between them. I am sure this is the reason that mother has settled into Horse Fair so well and why she is very happy there.
We are delighted to hear that your mother enjoyed her birthday. It is lovely to know that she has such a special bond with the staff. Thank you for your kind comment.
I do not need two hundred words to describe the attitude of the staff from the manager, deputy manager, senior carers, welfare carers, hostess, cleaners, laundry, kitchen, reception and maintenance worker. They all have a positive attitude and show care and understanding to each resident. Many visitors I have spoken to have commented on the cleanliness and attitude of all staff. Not anyone can add more to my comments only more praise and thanks.
The home keeps me well informed of Mum health and wellbeing and activities going on. Staff are always welcoming and helpful. They are reassuring to my mum, who is suffering from dementia. Very pleased with the home.
Since my mother came to stay at Horse Fair Care Home she has been well looked after. The staff are amazing and so caring. In recent months in this pandemic my mother contracted COVID-19, she has since made a full recovery and I think this is partly due to the care she has received from your staff. The meals are also of excellent quality and the care home is always lovely and clean. I would like to thank everyone at the care home for all of their excellent service from cleaners to management and all. Thank you.
The whole team should be very proud of the care and service they provide.
My mum was in this care home from the end of July 2018 to mid-November 2019, at which point we were lucky enough find a new care home had been built in Stafford and within two weeks we were able to move Mum out of Horse Fair and into a better care home. There is too much for me to explain all that went wrong at this care home or how she was treated but if your loved one means the world to you do not put them in this home.
My Mum went into Horse Fair Care Home Dec 2019. From the very first time I stepped through the door, I felt it was the right place for my mum to be. The member of staff on reception welcomed us and was very professional, we were then introduced to a member of staff and shown around the home. I was very impressed with the cleanliness and friendliness of all the staff. The residents all looked so happy and at ease. All the staff here are wonderful and even I feel I've gained a new family and I can't thank them all enough for the care that they give my mum.
My mum is a resident and is very pleased with the care she has been given.
The COVID-19 pandemic has been a distressing time for everyone and for me, with a family member in care, there have been intense feelings of guilt. Over the past three months, my Mum has had the paramedics called out three times and made two hospital visits when I could not support her. The staff at Horse Fair have been truly fantastic throughout, keeping me appraised of her situation, adapting her living conditions accordingly and nurturing her back to better health. During this upsetting period of time the carers have not only performed their usual functions but taken on the role of friend and family whilst we are unable to do so. I am extremely grateful to everyone.
The building and furnishings are new and are to a high standard. Dining and lounge areas are laid out like hotel facilities. The bedrooms are spacious, well furnished and have ensuite shower rooms. The staff exhibit patience and genuinely care about the welfare of the residents. The residents are treated with kindness and dignity.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 25 July 2019Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (6) & Events (0)
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 11 Feb 2025
On Sunday, 5th January, a flock of our homes joined together to celebrate National Bird Day, raising awareness about the vital role birds play in our ecosystem. Many residents took...
There are no upcoming events for Horse Fair Care Home - Avery Healthcare.
Awards / Recognitions (12)
- 30 Jan 2026Recipient: Avery Healthcare Group
- 31 Jan 2025Recipient: Avery Healthcare Group
- 31 Jan 2024Recipient: Avery Healthcare Group
Accreditations
There are no accreditations posted yet for Horse Fair Care Home - Avery Healthcare.
Meet the Team (3)

Hello, my name is Julie, the General Manager here at Horse Fair Care Home.
With over 30 years in the care sector, I’m proud to lead the team at Horse Fair Care Home. My journey from Care Assistant to Home Manager spans various settings, including residential, nursing, dementia, and young physical disability care. I’m passionate about delivering person-centred, dignified care in a safe, welcoming environment. I hold the Registered Manager’s Award and am trained in Dementia Care, Health & Safety, COSHH, and Medication Administration.
With a strong understanding of care regulations and best practices, I work closely with residents, families, and local professionals to build trust and ensure the highest standards are always met.
Enriching lives, empowering staff – this is the ethos I bring to Horse Fair, where excellent care and strong leadership go hand in hand to create a home where people thrive.
I look forward to welcoming you to Horse Fair Care Home.

Hello, my name is Kirsty, and I have the privilege of being the Deputy Manager at Horse Fair Care Home.
I am passionate about creating a home where every resident feels safe, valued, and part of a supportive community. With over 10 years’ experience in health and social care—including residential, nursing, and community settings—I bring a wealth of knowledge and dedication to my role.
My background includes roles as Deputy Manager, Team Leader, Unit Manager, and Learning & Development Trainer, giving me both hands-on care experience and strong leadership skills. I hold a Level 5 Diploma in Leadership and Management in Health and Social Care (Distinction), reflecting my commitment to high-quality, person-centred care.
At Horse Fair Care Home, I work closely with residents, families, and staff to ensure compassionate, tailored support for every individual.

Hello, my name is Sheryll and I'm the Client Liaison Manager at Horse Fair Care Home.
With over 20 years of experience in the care sector, I have a strong understanding of both direct care and leadership. My career began in hands-on roles before progressing into leadership positions that strengthened my skills in service planning, coordination, and quality assurance. I hold a Level 5 Diploma in Leadership and Management for Adult Care and a Level 3 in Business and Administration.
I joined Horse Fair Care Home in 2024, conducting pre-assessments and supporting residents and families with compassion as their loved ones transition into our care. I also work closely with the local community, leading engagement initiatives and events to build meaningful connections that enrich life within the home.
I believe in creating a supportive environment where every resident feels valued, every family feels reassured, and our community feels welcomed and involved.
Information on this page is displayed without responsibility for its accuracy on the part of carehome.co.uk. Please contact Horse Fair Care Home - Avery Healthcare to verify any information. View our terms and conditions. Horse Fair Care Home - Avery Healthcare has an Enhanced Service -more info.