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- Horse Fair Care Home - Avery Healthcare

We have all been made welcome as a family and we couldn’t ask for better careHannah M(Granddaughter of Resident/Service User)



We have all been made welcome as a family and we couldn’t ask for better careHannah M(Granddaughter of Resident/Service User)



Horse Fair Care Home in Rugeley comprises a well-established community of elderly residents across Staffordshire. The home provides residential care and respite care for those seeking support, along with a dedicated suite offering the highest quality dementia care and also welcomes couples and companions.
The home's central location in the town ensures proximity to local amenities, and its connection with local volunteer groups solidifies its respected place within the Rugeley community.
At...
Care Provided by Horse Fair Care Home - Avery Healthcare
Primary Care Categories
- Older Person Care
- Dementia
- Physical Disability
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 72 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
Other Care Provided
- Convalescent Care
Facilities
- Own Furniture if required
- Smoking not permitted
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Wheelchair Access
- Gardens
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact Horse Fair Care Home - Avery Healthcare for full pricing details and T&Cs.
Contact Horse Fair Care Home - Avery Healthcare to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Avery Healthcare Group
- Private Owned
Person in charge
- Julie Anderson (Manager)
Local Authority / Social Services
Admission Information
- Ages 65+
Care Home Design/Build
- Purpose Built: Yes
- Number of floors: 2
Room Information
- Single Rooms (64)
- Couples/Companion Rooms (4)
- Single Rooms with ensuite Wet Room (64)
- Couples/Companion Rooms with ensuite Wet Room (4)
Horse Fair Care Home - Avery Healthcare Reviews (139)
Horse Fair Care Home - Avery Healthcare has a Review Score of 9.7 (9.663) out of 10, based on 22 reviews in the last 2 years.
Over all time Horse Fair Care Home - Avery Healthcare has 139 reviews.
Staff always welcoming to me and my dog, residents are comfortable and the home always has a calm atmosphere, though there are always varied activities in progress during our visit. Weather permitting, downstairs residents are able to access the garden, which is well kept.
I cannot fault Horse Fair Care Home. The staff are brilliant - caring, patient, friendly and always going that extra step to ensure my mother is well looked after, even when this means going to Rugeley in their lunchtime.
The environment is beautiful. It is tastefully decorated, always spotless and comfortable. Management and staff endeavour to provide activities to suit all tastes and to provide a stimulating environment.
Since attending Horse Fair mum's health has improved. The staff here are exceptional and nothing is too much trouble. I would not hesitate to recommend anyone to come here.
First class, 5-star is how we would class this care home and all the staff here at Horse Fair. They are dedicated, supportive, loving and very caring and go above and beyond normal duties. This is not like most care homes, this is like a hotel where you feel and are treated with respect and dignity and have become part of our family.
Mum stayed here for two years until she passed away last month aged 92. A lovely care home. Staff are kind and caring and very professional. The home generally has a happy atmosphere and needs are met with dignity. Pleasant lounges, dining rooms and a garden. Good choice of activities and a stimulating environment for people like my mum. Staff have regular meetings to get feedback from residents and families and their views are acted upon. Could not have asked for a better home for mum.
My grandma was very happy at Horse Fair during her respite stay. She felt very welcome and included, especially by the activities team. It was really nice to see grandma socialising and interacting with other residents and staff and we enjoyed coming to visit and joining in too. Grandma's room was nicely presented and she enjoyed the food.
Management are always available and ready to assist with any queries or questions one may have. The care staff are very helpful and kind. The rooms are of a high standard with en-suite facilities.
The overall ambiance is very warming and friendly making the needs and comfort of the residents to a homely standard. I certainly would recommend Horse Fair Care Home to others who require such care. Having lived here for over three years, I find myself each year feeling more and more like this is my home which gives me happiness and contentment.
I moved into Horse Fair Care Home on 1st July 2011. At a recent care review, it was decided that i now needed nursing care which is not available here. I am all set to move to a nursing home much nearer to my family. Coming to Horse Fair is the best thing I have ever done since becoming disabled, I am completely wheelchair bound and now completely deaf. The staff here are first class, the food is superb, the atmosphere is lovely and the whole is run extremely well. Whilst I am looking forward to making new friends, I am not looking forward to saying goodbye to the ones here.
Well kept care home in pleasant surroundings. Well managed and staff appear dedicated and well trained. Excellent menus with choice, and housekeeping services very good. Rooms are pleasant and spacious. All staff are friendly and approachable. Excellent team who are dedicated to providing residents with entertainment in varying forms on a regular basis. Management and senior staff operate an open door policy to discuss any issues. Staff specifically trained in dementia care.
My nan lives here on the upstairs floor. The staff are so lovely and will always go the extra mile for you, kind and considerate. I know my nan is loved and cared for here, it is like 1 big family.
All staff of the care home - care workers, receptionists, catering, gardeners etc are unfailingly kind, courteous and supportive in every way. I have peace of mind knowing that my brother has 24-hour care.
All the staff were so welcoming and reassuring, answering all questions openly. Mum was very settled within no time and has thoroughly enjoyed her time here.
Her care has been excellent and will definitely be returning.
My mum became a resident in February - she has Alzheimer's and vascular dementia. She has settled in well due to the care and attention of the staff. She has gained weight (which is good as she is very slim) and this is due to the good quality food! She has lots of stimulation provided by the wide range of activities provided and when my father passed away on 9/3/17 the staff were so kind and lovely not only to my mum but also to me - it is a lovely place for my mum.
My Mum is well looked after at Horse Fair. The food is good. There is a high level of cleanliness throughout the home. Staff are friendly and helpful.
My husband was here for one week's respite. Definitely will use the home again. I was very worried but has settled very well. Very impressed!!
Mother was very contented until her condition deteriorated and she needed different care.
We could not find any other home to provide care for my sister. There is a warmth and understanding by all, not only for patients but also relatives, which is so helpful. So often we (relatives) do not know how to handle situations and Avery are prepared to guide us as to how best to deal with issues created by the relative in care. this in my opinion is so very important.
care is not to be bettered. My father was a resident from December 2010 to date. All the staff are friendly and approachable. It is a caring environment that puts the residents first.
We are happy overall with the service and car provided for our mother who has been a resident on Horse Fairs Dementia floor for 3+ years.
Recently I am slightly concerned with the turnover rate of senior care staff on the unit. I appreciate that individual staff members need to progress in their careers but we seem to lose some for the best team members quite frequently. Leading to a lack of adequate supervision of more junior carers.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 25 July 2019Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (6) & Events (0)
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 20 Mar 2025
Avery Healthcare is proud to announce that three of its care homes have been included in the prestigious 2025 edition of Knight Frank’s Luxury Care Home Guide, which highlights the...
- 11 Feb 2025
On Sunday, 5th January, a flock of our homes joined together to celebrate National Bird Day, raising awareness about the vital role birds play in our ecosystem. Many residents took...
There are no upcoming events for Horse Fair Care Home - Avery Healthcare.
Awards / Recognitions (12)
- 30 Jan 2026Recipient: Avery Healthcare Group
- 31 Jan 2025Recipient: Avery Healthcare Group
- 31 Jan 2024Recipient: Avery Healthcare Group
Accreditations
There are no accreditations posted yet for Horse Fair Care Home - Avery Healthcare.
Meet the Team (3)

Hello, my name is Julie, the General Manager here at Horse Fair Care Home.
With over 30 years in the care sector, I’m proud to lead the team at Horse Fair Care Home. My journey from Care Assistant to Home Manager spans various settings, including residential, nursing, dementia, and young physical disability care. I’m passionate about delivering person-centred, dignified care in a safe, welcoming environment. I hold the Registered Manager’s Award and am trained in Dementia Care, Health & Safety, COSHH, and Medication Administration.
With a strong understanding of care regulations and best practices, I work closely with residents, families, and local professionals to build trust and ensure the highest standards are always met.
Enriching lives, empowering staff – this is the ethos I bring to Horse Fair, where excellent care and strong leadership go hand in hand to create a home where people thrive.
I look forward to welcoming you to Horse Fair Care Home.

Hello, my name is Kirsty, and I have the privilege of being the Deputy Manager at Horse Fair Care Home.
I am passionate about creating a home where every resident feels safe, valued, and part of a supportive community. With over 10 years’ experience in health and social care—including residential, nursing, and community settings—I bring a wealth of knowledge and dedication to my role.
My background includes roles as Deputy Manager, Team Leader, Unit Manager, and Learning & Development Trainer, giving me both hands-on care experience and strong leadership skills. I hold a Level 5 Diploma in Leadership and Management in Health and Social Care (Distinction), reflecting my commitment to high-quality, person-centred care.
At Horse Fair Care Home, I work closely with residents, families, and staff to ensure compassionate, tailored support for every individual.

Hello, my name is Sheryll and I'm the Client Liaison Manager at Horse Fair Care Home.
With over 20 years of experience in the care sector, I have a strong understanding of both direct care and leadership. My career began in hands-on roles before progressing into leadership positions that strengthened my skills in service planning, coordination, and quality assurance. I hold a Level 5 Diploma in Leadership and Management for Adult Care and a Level 3 in Business and Administration.
I joined Horse Fair Care Home in 2024, conducting pre-assessments and supporting residents and families with compassion as their loved ones transition into our care. I also work closely with the local community, leading engagement initiatives and events to build meaningful connections that enrich life within the home.
I believe in creating a supportive environment where every resident feels valued, every family feels reassured, and our community feels welcomed and involved.
Information on this page is displayed without responsibility for its accuracy on the part of carehome.co.uk. Please contact Horse Fair Care Home - Avery Healthcare to verify any information. View our terms and conditions. Horse Fair Care Home - Avery Healthcare has an Enhanced Service -more info.