






The Whitebeach is a hub community home specialisng in dementia care offering daycare, home care, respite and residential care services.
All bedrooms have en suite facilities and some are suitable for couples.
The day centre opens out onto a large decking area which overlooks a beautiful sensory garden with stimulating colours, smells, running water and a reminiscing caravan.
Coast Care Group meets each resident's varied and differing needs, ensuring that every...
Care Provided by The Whitebeach
Primary Care Categories
- Older Person Care
- Dementia
- Learning Disability / Autism
- Mental Health Condition
- Physical Disability
- Visual / Hearing Impairment
- Alcohol / Drug Misuse
Length of Stay
- Permanent Care
- Respite Care
Care Types Provided
- Residential Care
- Dementia Residential Care
- For a maximum of 39 Service Users
Dementia Care TypesMild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
Mild Dementia
Someone living with our definition of "mild dementia" might experience some or all of the following:
- Memory problems such as misplacing items and not be able to recall recent events (however, in some forms of dementia a person's memory may be unchanged)
- Difficulties thinking through problems and planning, making decisions
- Language and communication issues such as finding it difficult to recall the appropriate word in a conversation or following a conversation
- Poor orientation, getting lost in areas previously familiar to them
- Difficulty judging distances (more falls than usual)
- Changes in their normal mood including anxiety and depression
- In certain types of dementia, personality and behaviour changes may be present alongside or instead of issues with memory or concentration.
Moderate Dementia
Someone living with our definition of "moderate dementia" might experience some or all of the following:
- Worsened memory problems. Not always recognising own family members and friends. Repeating the same questions over and over again
- Worsened language and communication issues, forgetting what they are saying mid-sentence. Not being able to understand what someone else is saying
- More frequent confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Advanced Dementia
Someone living with our definition of "severe dementia" might experience some or all of the following:
- Severe memory problems. Not recognising family members and friends. Not being able to recall their own name
- Severe language and communication issues, not being able to understand what someone else is saying
- Severe confusion, e.g. about the time of day or where they are, including their own home
- Apathy, depression and anxiety
- Believing things that aren't true (paranoia)
- Frequent hallucinations
- Lack of emotional control, quick to anger, fearfulness, sadness
- Loss of inhibition
- Difficulties sleeping or waking during the night and behaving as though it is daytime - loss of circadian rhythm.
Verbally or physically aggressive behaviour
If your loved one displays this type of behaviour you may need a care home that has specially trained staff. Verbal/physical aggression is often defined:
- Consistent shouting and screaming
- Verbal abuse
- Physical abuse
How we define Dementia Care Types
- Mild Dementia
- Moderate Dementia
- Advanced/Complex Dementia
Other Care Provided
- Parkinson's Disease
- Stroke
- Palliative / End of Life Care
- COPD/Pulmonary Disease
- Bariatric Care/Obesity
- Convalescent Care
- Acquired Brain Injury (ABI)
- Day Care
Facilities
- Own Furniture if required
- Pet Friendly (or by arrangement)
- Close to Local shops
- Near Public Transport
- Minibus or other transport
- Lift
- Stairlift
- Wheelchair Access
- Gardens
- Bar/Café
- Residents Kitchenette
- Phone Point in own room
- Television point in own room
- Residents Internet Access
Funding & Fees
Weekly Charges per Person
The price(s) shown are provided by the care home. Contact The Whitebeach for full pricing details and T&Cs.
Contact The Whitebeach to confirm what's included and get a personalised quote:
Funding Types Accepted
- Self-Funding (Private)
- Local Authority with Top-up
- Local Authority
- NHS Continuing Healthcare (CHC)
Good to Know
Group / Owner
- Coast Care Group
- Private Owned
Person in charge
- Rukayya Quin (Manager)
Local Authority / Social Services
Admission Information
- Mixed (no single-gender units)
- Ages 65+
Care Home Design/Build
- Purpose Built: No
- Last Refurbishment: 2013
Room Information
- Single Rooms (33)
- Couples/Companion Rooms (3)
- Single Rooms with ensuite Wet Room (33)
- Couples/Companion Rooms with ensuite Wet Room (3)
Visiting
- Whitebeach is open to visitors at anytime.
Parking
- Plenty of parking is available at all times.
The Whitebeach Reviews (95)
The Whitebeach has a Review Score of 9.8 (9.797) out of 10, based on 21 reviews in the last 2 years.
Over all time The Whitebeach has 95 reviews.
My mother was moved to this care home in May this year. We were all worried about the move as she has Alzheimer’s and struggles with change and with all the Covid restrictions as well, we were very nervous. From day one, the home has been fantastic. When I visit, I have noticed that she is dressed nicely (not inside out) and her clothes are clean. There are always activities going on and trips out, which my mum loves. Although I have not been inside the home, the staff that I have met are very genuine and very caring. There is a group in which I get regular updates and photos of my mum which is brilliant (thanks). I also never have any problems getting through on the phone, if I need to book an appointment to visit or just to ask how Mum is. We are so happy that Mum has settled in and that is down to the fantastic staff in The Whitebeach.
Thank you so much for your kind words, I will make sure your comments are passed onto the staff team.
My mum only went into the home 12 days ago. Everyone has been so kind to her and made a confusing situation much easier for her. She has done so many activities already and I can see a good improvement in her already. She has told me that she loves it there.
Thank you so much for your kind words Sue, we are so glad that Mum is happy and she so quickly become part of our Whitebeach family. We love always walking in to a room and seeing Mum singing away.
Three years after my partner’s diagnosis, we spent a ‘taster day’ at The Whitebeach. We felt very welcome and I was impressed by the respect accorded to the residents by all the staff. My partner went to Day Care once a fortnight before Lockdown. She enjoyed singing, art, and outings. She came back happy, and I had total confidence that her needs were met. Most things in her life are initiated by me, and Whitebeach gave her something of her own - if we met staff members in town, she could introduce them to me. My partner recently had her first Respite at Whitebeach. Staff so willingly undertook all the preparation involved, despite the shortness of the stay. They took such trouble to learn all about her, so her stay was enjoyable. I had a welcome break, and she came home relaxed, saying she had enjoyed herself and everyone was so kind. Finding The Whitebeach has put my mind at rest. We hope to benefit from Respite regularly, and I know I could turn to them if I was ill or if my partner needed longer term care.
Thank you so much for your kind words, I shall pass them onto the team.
My partner has been a resident for nearly a year now, and he seems very happy. I am sometimes upset at how cold he feels when I visit, and very often his pads are very wet and in need of changing, but it is dealt with immediately.
Thank you for your review. I am sorry to hear of your concerns, this will immediately be acted upon. If you have any concerns at all, our office door is always open, and a member of the management team is always available.
Very friendly, efficient staff.
Residents seem happy and well cared for.
Bright, airy rooms and lovely garden.
The Whitebeach is a lovely, fun and friendly care home. My dad is looked after very well and has a good relationship with the staff.
Thank you for your review and kind words; we will pass on your comments to the staff team.
The Whitebeach has been a wonderful place for Mum to live since she moved in January 2020. All the staff are professional at all times, but with a good sense of humour. We are always kept up to date with any changes in Mum's health. We wouldn't hesitate to recommend The Whitebeach.
Thank you for your review and kind words; we will pass on your comments to the staff team.
My great aunt started visiting The Whitebeach as a day centre, and from the moment we visited, I knew it was a special place. It has a lovely friendly feeling, and the staff are absolutely fantastic. My aunt is now a resident and always says how well she is looked after, and I am so happy knowing she is there. Everything is personalised for the residents, which is so lovely. The Whitebeach by far surpasses the other homes my aunt has stayed in in the past for respite care, and I know how good the staff are with her dementia. Everyone at The Whitebeach - you are wonderful.
Thank you; your kind words will certainly be shared with all of The Whitebeach team.
I've always found the staff very caring and helpful. During Covid-19, the staff made sure all the residents were safe at a very difficult time, and the records show how good they were.
The days that she remembers with fondness have been when the carers have spent time with her; eating fish and chips on the pier, having a cheeky ice cream on the beach or digging carrots up from their garden trough.
The staff have always been cheerful and welcoming both by phone and face to face. Thank you once again for your infectious humour and joyfulness.
The Whitebeach is everything we hoped a home would be for our Mum. There is always guilt and worry when you choose a home for a loved one, but we were so very lucky when we found The Whitebeach. The home itself has been made bright, cheery and happy by the personalised displays created by staff and residents. When you walk in, it feels like a cosy home. The staff know residents well, and this is noticeable as they move around greeting residents with affection. The pandemic was a frightening time, but The Whitebeach staff have been amazing. They have kept us updated, always put residents first, and continued to do all they could to keep it the loving, caring, dynamic environment it always is. I love to see the photos of Mum that they share - clearly happy and engaged, and most importantly for me, cared about. A wonderful home, with wonderful staff.
Thank you for your kind words. We continue to strive to create wonderful outcomes for each and every resident in our care.
It is extremely difficult to relinquish the care of an elderly and frail relative when you have undertaken the task for so long, but everyone at The Whitebeach made it much easier than expected. I received constant updates and photographs, and I noticed proper cups and saucers at the tables - a mark of respect for the age of the residents. My relative was happy and so well cared for, and they made great strides in understanding how his dementia affected him. Thank you very much for making his final days worthwhile.
My husband has been a resident at this care home for several years; he has advanced Dementia, and the care he has received has been excellent; the fully trained staff are always kind and thoughtful, maintaining dignity for the patient at all times. The staff and management have kept the family fully informed of any problems that occur despite the challenging conditions during the pandemic. They have maintained lots of activities for the residents, and in normal times, there would have been outings in the minibus. There is also a large sunny garden for the residents to enjoy in the summer months.
Thank you for your kind words. We very much look forward to seeing you soon.
The staff are very helpful and pleasant. The home has a happy atmosphere. The residents are well catered for in entertainment. The staff really care.
The staff at The Whitebeach care home have been exemplary during this extremely difficult time. They have done everything they can to keep residents safe from the virus, but have kept in mind the need to keep families informed. I could not have asked for more. Their dedications to their charges have been wonderful, and they are to be applauded.
My brother-in-law moved in in August and has settled very well. His sister and I selected this home because of the overall friendly atmosphere, and the fact that every one of the staff was cheerful and helpful. Visiting has been difficult during Covid, but the home has always been prepared to set up calls so that we can actually have face time with him. The staff always ring us when he has a medication change, and when the current situation improves, they have a bus for trips out. It is within easy reach of the seafront and a small park for walks in the summer when the lockdown is relaxed. At present, activities are restricted due to lockdown.
With the exception of the odd one or two people, I find everyone really kind, warm-hearted and welcoming. Especially the staff I could not believe how I was made welcome at The Whitebeach. I have been treated like royalty by most of the staff and residents alike. it is the best home I've been in. Thank you one and all for rescuing me from the world
At a time of great concern, my Mum was taken into the caring hands of The Whitebeach whose staff made me feel Mum was in the kindest, safest place. I have seen a marked improvement in Mum's health and wellbeing. It's been tough because of lockdown but we feel comforted and supported. With gratitude.
My parents recently spent a week at Whitebeach. They were really happy with the care they received and consistently remarked on the kindness and friendliness of the staff. They loved the food and outings. I felt reassured that they were in good hands and would recommend this place very highly.
Thank you for your kind words. We are pleased to hear your parents enjoyed their stay at Whitebeach.
Staff are very helpful and polite. My brother appears to be looked after very well.
Regulatory Rating
Care Quality Commission (CQC) Rating
Date: 13 April 2023Good
- CaringGood
- EffectiveGood
- ResponsiveGood
- SafeGood
- Well-ledGood
Inspection ratings
We rate most services according to how safe, effective, caring, responsive and well-led they are, using four levels:
- Outstanding - The service is performing exceptionally well.
- Good - The service is performing well and meeting our expectations.
- Requires Improvement - The service isn't performing as well as it should and we have told the service how it must improve.
- Inadequate - The service is performing badly and we've taken action against the person or organisation that runs it.
- Not rated - we have not yet rated this area of the service, this is normally because the assessments we have carried out have been focused on other key questions.
Bed Vacancies
Please contact us for latest vacancies.
News (47) & Events (0)
- 19 Mar 2025
Coast Care Homes Ltd are delighted to announce that the company has officially transitioned to an Employee Ownership Trust (EOT). An Employee Ownership Trust is a government backed scheme that...
- 16 Jan 2025
- 16 Jan 2025
There are no upcoming events for The Whitebeach.
Awards / Recognitions (2)
- 17 Apr 2021Recipient: The Whitebeach
- 25 Nov 2020Recipient: The Whitebeach
Accreditations
There are no accreditations posted yet for The Whitebeach.
Meet the Team (5)

Kevin, alongside his wife Lynda, started the company in 2003 when they purchased Whitebriars. Before this, Kevin had spent most of his career in the construction industry, before he decided he needed a career change.
Whilst Kevin did not have a background in care before this, Kevin quickly identified the areas of care that were failing and made it his mission to ensure Coast Care Homes Ltd was a leader in providing innovative outcomes and outstanding person-centred care. Kevin has been ever-present at all services and supports the management teams daily, offering experience and guidance.
Kevin’s inspiration came from David Sheard from Dementia Care Matters, and the ethos instilled by Kevin is present in all the services.

Lynda, alongside her husband Kevin, started the company in 2003 when they purchased Whitebriars.
Lynda has been involved with the shaping of Coast Care Homes since the beginning and has been a driver in ensuring the homes are welcoming and have a homely feel. Lynda has been integral in helping to ensure the company has a positive Social Media presence, which has contributed massively towards the excellent reputation that Coast Care Homes have in the East Sussex area.
Lynda’s day-to-day involvement is in guiding the Activities & Outcomes team, to ensure Coast Care Homes sets itself apart from other local homes in the area, by providing Outstanding Outcomes. Lynda is also heavily involved in planning regular Staff Appreciation events, ensuring that staff feel valued when working for Coast Care Homes and improving staff retention.

Danielle Henderson has worked for Coast Care Homes for over 13 years. From the start of her employment with Coast Care, she has always shown great passion, empathy, and loving support to those she has cared for.
This approach has translated to other relationships with residents' families, health professionals and staff teams.
Danielle has risen from a carer role to Team Leader, Deputy Manager, Home Manager and now an Operations Manager.
Danielle is a fantastic communicator and motivator, she spends many hours in constant supervision building her management and staff teams and helping them to deliver an extremely high level of person-centred care. She ultimately though, has a very special and consistent relationship with her residents, always trying to discover more of their own unique personalities and working hard with her staff and activities teams to connect and meet all their emotional and physical needs.
Danielle has helped to foster efficient and hardworking teams, whose primary focus is ensuring that the residents have the best lived experience. Danielle is currently involved in an Operational sense for all the services, however, she has day-to-day involvement with Whitebriars Care Home, Whitebeach Care Home & Whitecliff Nursing Home, supporting the management teams at these services.

Bill started with Coast Care in September 2012, starting at Whitecliff Care Home as a Care Assistant. Bill joined Coast Care after caring for his grandad who suffered from Dementia & Parkinson’s Disease.
Bill has a Level 5 Degree in Health & Social Care and has worked in several roles within the company, including as Manager at Coast Community Care, Whitebriars and Coast Care Centre. Bill has helped to foster a caring culture within the homes and has helped to develop processes that allow the Coast Care Culture to be given to clients who have Complex Nursing needs.
Bill’s strengths are in his focus on promoting high revenues and increasing profitability, contributing to increased revenue streams across the services managed.
Bill is currently involved in an Operational sense for all the services, however, he has day-to-day involvement with Coast Care Centre & Coast Community Care, supporting the management teams at these services.

Lindsey started with Coast Care in January 2022, joining the company as an Operations Manager. Lindsey has lots of experience in care, and before joining Coast Care Homes, had been overseeing other homes locally. Lindsey is passionate about person-centred care and it’s because of this, that she has been such a good fit at Coast Care Homes.
Lindsey’s strengths are in her calm and caring nature, which allows her to never be flustered and is excellent at problem-solving in moments of difficulty. Lindsey has also shown strength in her staff management skills, in being able to effectively communicate Coast Care Homes's vision for all staff joining the company.
Lindsey is currently involved in an Operational sense for all the services, however, she has day-to-day involvement with Whitebriars Care Home, Whitebeach Care Home & Whitecliff Nursing Home, supporting the management teams at these services.
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