Cuffley Manor

We’re delighted to welcome Alexandra (Alex) Borobeica as the new Home Manager at Cuffley Manor Care Home.

Alex brings with her a wealth of experience across the health and social care sector. Her career has taken her across Europe, supporting vulnerable adults in Germany, Austria, Italy and Portugal, before making England her home in 2014.

Having grown from Health Care Assistant to Deputy Manager and now Home Manager, Alex is deeply committed to compassionate, person-centred care and positive, values-led leadership. She holds a Level 5 Diploma and a BSc in Health and Social Care and is currently studying for a Master’s in International Business Management.

Alex’s leadership is grounded in kindness, empathy and inclusion. Her favourite quote by Eleanor Roosevelt says it all: “To handle yourself, use your head; to handle others, use your heart.”

Alex’s aspiration is creating a place of safety, dignity and care – a true home for our residents.

I have worked in the care sector for over 40 years having started work as an activities coordinator in my home country of Scotland. I then started my career as a care assistant and senior carer in hospitals and care homes.

I took a career break when I had my twins and studied for the Higher Social Care Programme in Edinburgh as a mature student. It was here I was diagnosed with Dyslexia and took part in a programme for those over 40 in education. Ten years ago, I moved to England as a team leader and progressed to Care Services Manager and then home manager.

I joined TLC Care in 2017 as Regional Support Manager before progressing to Learning and Development Coach, and now, I am in a role I have a great passion for at Cuffley Manor.

I joined Cuffley Manor in June 2016 when it first opened, with new residents joining. I was able to offer care and housekeeping. This was so important for me to learn and understand, and today I can say I am very proud of my home, as this gives me so much joy and satisfaction seeing our family grow at Cuffley Manor.

Seeing residents’ smiles, taking time to sit and talk with them, sometimes, little things are like milestones, seemingly insignificant, but with a huge impact. That’s what working at Cuffley Manor is for me.

In my spare time, I like reading fantasy books, travelling and spending time with my family. I like to learn new skills and always carry a beautiful smile.

I came to the UK to pursue my master's. I started working for TLC as a part-time care assistant in 2021. Though I had never worked in the field of care before, my experience at TLC has piqued my curiosity in it. I was formerly employed in Cherry Hinton, but due to commuting issues, I was transferred to Cuffley Manor. I grew close to the Cuffley people, and I eagerly anticipated working alongside my colleagues each day.
My academics required me to participate in an internship program. I received an offer from TLC to work as an administrator and financial assistant for a year at the Carlton Court Care Home. I was given fresh opportunities for learning and growth while I was at Carlton. I would say that Carlton changed the course of my financial career. I was now offered the amazing chance to return to Cuffley Manor in the capacity of Manager of Finance and HR.

From an early age, I developed a deep commitment to supporting wellbeing and mental health, always taking pride in helping those around me feel valued and uplifted.

During my Honours degree in Psychology, I became increasingly aware of the profound connection between physical health and mental well-being. This insight inspired me to pursue a Master’s in Health Psychology at UCL, where I specialised in understanding and promoting positive behaviour change. My academic training has equipped me with strong, evidence-based skills in therapeutic communication, holistic assessment, and person-centred care.

Alongside my studies, I gained valuable experience working within the NHS, supporting diverse patient groups and developing key competencies in safeguarding, multidisciplinary teamwork, and delivering high-quality, compassionate care. Combined with a personal enthusiasm for organising meaningful activities and creating joyful, purposeful environments, these experiences naturally guided me to my role at Cuffley Manor.

Here, I am dedicated to delivering exceptional wellbeing support—honouring every resident with the same respect, warmth, and dignity I would offer my own family, and ensuring that each day holds moments of connection, laughter, and quality care.